Software azaman Sabis (SaaS) Sididdigar urnimar Shekarar 2020

ƙididdigar ƙididdigar saas

Dukkanin mun ji labarin Tallace-tallace, Hubspot, ko MailChimp. Haƙiƙa sun kawo zamanin ƙaruwa SaaS girma. SaaS ko Software-as-a-service, a sauƙaƙe, shine lokacin da masu amfani suke amfani da software akan tsarin biyan kuɗi. Tare da fa'idodi da yawa kamar tsaro, ƙasa da sararin ajiya, sassauci, samun dama a tsakanin wasu, samfuran SaaS sun tabbatar da extremelyaukar amfani sosai don kasuwancin su girma, inganta abokin ciniki gamsuwa da kuma kwarewar abokin ciniki. 

Kashe kayan aikin software zai bunkasa a 10.5% a cikin 2020, mafi yawansu za a bi da SaaS. SaaS da ayyukan girgije har ma sun sami ci gaba saboda Covid-19 tare da 57% na kamfanonin da ke shirin haɓaka ayyukansu.

Gartner da kuma Flexera

Za'a iya bayanin ci gaban SaaS saboda gagarumar sakamakon da aka samu ta hanyar amfani da su a cikin kasuwanci, nasarar abokin ciniki, tallace-tallace, da kuma adanawa. Ana iya kwatanta kasuwancin SaaS da tsire-tsire. Rayuwa, samarwa, bunkasa, girma, da kwangila idan lokaci yayi. Kuma yayin da kasuwancin ke haɓaka, abokan ciniki suma suna zuwa suna tafiya. Waɗannan ƙididdigar saurin suna iya tasiri kan kasuwancin ku kuma sanya iyakancewa akan faɗaɗa kasuwa da haɓaka.

SaaS Churn Rate: Yayi bayani 

SaaS yayi saurin juyawa, kawai a sanya shi, sannan a nuna yadda kwastomominka na yanzu suka daina / soke rajistar su a cikin wani takamaiman lokaci. 

Alamar manuniya ce ta yadda mai amfani ya saka hannun jari game da bayarwa dangane da inganci, manufa, farashi, da isarwa. Yawan churn yana ƙayyade tsakanin sauran abubuwa, yadda naka samfurin ya tsunduma tare da abokin ciniki. 

Kuma don ci gaban SaaS, yawan haɓaka (sabbin sa hannu, damuwa, da dai sauransu.) Dole ne koyaushe ya wuce saurin buguwa (soke, masu biyan kuɗi). 

mrr girma
Source: Tifyaddamarwa

Tunda yake an faɗi cewa SaaS zai girma a duniya, riƙe abokin ciniki da nasarar abokin ciniki suna da mahimmanci rage farashin SaaS. Tunda gamsuwa ta abokin ciniki shine ɗayan manyan bambance-bambance tsakanin kamfani mai nasara da sauransu, ƙwarewar abokin ciniki ya zama muhimmin al'amari na ci gaban kasuwancin gaba ɗaya da haɓakar kamfani. 

Don ci gaba da sabunta ku tare da sabbin abubuwa da kuma koyon abin da za ku guji, mun tattara jerin 10 Statistics SaaS Churn na 2020.

Yadda ake Lissafin Kuɗi

Yana iya zama mai sauƙi, amma don lissafin urnimar Churn don Software azaman Sabis, akwai wasu nuances. Kawai, Churn Rate shine yawan kwastomomin da suka rage da yawan adadin kwastomomi a farkon lokacin da aka auna… wanda aka lissafa azaman kashi. Anan ne Churn Rate dabara:

Churn \: \% = \ hagu (\ fara {tsararru} {c} \ frac {Number \: na \: An soke \: Abokan ciniki} {Number \: na \: Gabaɗaya: Abokan ciniki \: a \: the \: farawa \: na \: \ \ lokaci} \ ƙare {tsararru} \ dama) = \ sau100

Abubuwan da yakamata kuyi la'akari dasu lokacin kirga Churn:

  • Dole ne ku ware duk sababbin kwastomomi daga waɗannan lissafin. Churn ne kawai kwatankwacin soke vs. abokan cinikin da ke ciki.
  • Dole ne ku lissafta ta amfani da lokaci ɗaya, amma hakan na iya zama wayo. Wataƙila wasu kwastomomi suna da kwangila iri-iri daban-daban, shirye-shiryen biyan kuɗi daban-daban, ko bayarwa… kuna so ku raba lissafin gwargwadon kowannensu don ganin ko waɗancan tasirin suna ci baya.
  • Ya kamata ku kara raba kwastomomin ku ta hanyar kayan hadawa ko kunshin da suka yi rajista dasu. Wannan zai samar muku da daki-daki kan yadda farashin ku ko kayan kwalliyar ku zai iya tasiri.
  • Ya kamata ku ƙididdige yawan kuɗin ku dangane da tushen siyar da abin da kuɗin sayan yake. Kuna iya gano cewa yawan kuɗin da kuka samu na kamfen ɗinku na ƙarshe na iya sa wannan dabarun tallan ya zama ba zai yiwu ba ga lafiyar kamfanin ku.
  • Ya kamata ku lissafa churn akai-akai don lura da al'amuranku akan ƙwanƙwasa kuma ko yana ƙaruwa (riƙewa mara kyau) ko haɓaka (amincin abokin ciniki) akan lokaci.

Churn ba koyaushe mummunan abu bane… yawancin kamfanonin SaaS suna amfani da churn don maye gurbin biyan kuɗi marasa riba tare da waɗanda suka fi fa'ida. Duk da yake kuna iya samun mummunan rauni a cikin waɗannan yanayi, kasuwancinku zai zama mafi riba a cikin dogon lokaci. Wannan an san shi da Karancin Kudaden Shiga Kudin Wata (MRR) Churn, inda ƙarin kuɗin ku a kan sababbi da tsoffin kwastomomi ke wuce kuɗaɗen kuɗaɗen da kuka rasa ta hanyar ragi da sakewa.

10 SaaS Churn Statistics na 2020

  1. SaaS churn da lokutan kwangila - Kamfanonin SaaS wadanda kwangilarsu tare da kwastomomi suka wuce shekaru 2 ko sama da haka suna iya bayar da rahoton ƙididdigar ƙima. Doguwar kwangila, ko dai ta shekara ko sama da haka, sun haifar da ƙananan ragi tare da samfuran biyan kuɗi na wata ɗaya waɗanda ke fuskantar ƙimar kusan 14%. Ana iya lissafin wannan aminci, kwarewar mai amfani, da nasarar samfuran tsakanin wasu.
  2. Urnididdiga da andimar Girma - Kamfanoni masu ƙarancin ci gaba da farawa zasu iya fuskantar ƙimar girma. Yawancin kamfanoni masu ƙarancin ci gaba, kusan 42%, suna ganin mafi girma fiye da kamfanonin girma. Ana iya danganta wannan ga samfurin, ƙoƙarin tallan, ko ayyukan haɗin abokin ciniki.
  3. Matsakaicin Shekarar Shekarar Mediya - Don kasuwancin da ke ƙasa da dala miliyan 10 kowace shekara, 20% shine matsakaicin shekara-shekara SaaS churn rate. Kamfanonin SaaS na matsakaici suna rasa kusan kashi 5% zuwa 7% na yawan kuɗaɗen shiga zuwa churn kowace shekara. Wannan yana nufin, fiye da kashi biyu bisa uku na kamfanonin SaaS suna da kashi 5% ko sama da haka a cikin shekara guda. Hakanan, ana ɗaukar 5-7% a matsayin 'karɓaɓɓiyar churn' dangane da girman ƙungiyar.
  4. SaaS Churn Rate da Talla - Tallace-tallace da alaƙar abokin ciniki shine tushe don riƙe abokin ciniki da ɓarna. A cewar MarketingCharts, tallace-tallace na tashar suna da mafi girma a 17% yayin da matsakaiciyar tallace-tallace a filin daga 11% zuwa 8%. A cikin tallace-tallace suna da saurin 14%. Wannan yana sake tabbatar da mahimmancin alaƙar abokan ciniki da ƙoƙari na musamman don riƙewa da haɓaka amincin abokin ciniki.
  5. Ayyuka na Waya da SaaS Churn Rate - Adadin riƙewar kowane wata ta hanyar aikace-aikacen hannu a 41.5% wahayi ne. Wannan kusan kusan sau 4 ya fi gogewar mai amfani da abubuwan hulɗar yanar gizo bisa ga Reply.io. Abubuwan hulɗa na wayoyin tafi-da-gidanka waɗanda ke mai da hankali kan isar da samfura sun ba da gudummawa ga wannan ƙimar saurin saurin saurin churn.
  6. Sabis na Abokin ciniki da andimar Churn - Yayinda 47% ke ba da shawarar kasuwanci idan ta samar da kyakkyawan sabis na abokin ciniki da amsawa, 42% sun bar biyan SaaS saboda ƙarancin sabis na abokin ciniki. Masu amfani yanzu suna son ƙwarewar ta zama wacce zata sauƙaƙe nasarar abokin ciniki. Akwai buƙatar haɓakawa zuwa nasarar abokin ciniki don rage yawan saurin churn.
  7. Yawan Kwastomomi da andimar Kuɗi - Kusan kashi 69% na kamfanonin SaaS suna la'akari da adadin kwastomomi yayin la'akari da yawan saurin churn. 62% suna amfani da kuɗaɗen shiga azaman ma'aunin farko don fahimtar ƙimar churn. Bayan wannan, lasisin mai amfani kuma wata hanya ce ta auna ma'aunin sigina.
  8. Sabon Sayen Abokan Ciniki da Kuɗin Kuɗi - Kamfanoni suna ba da fifiko ga sabon sayen abokan ciniki don kasancewa cikin ruwa da haɓaka lambobi. Kashi 59% ne kawai ke kimanta sabuntawar abokin ciniki da gamsuwa azaman fifiko. Wannan rashin nasarar abokin ciniki yana ba da gudummawa ga ƙimar saurin churn. Saukewa da sayarwa suna da babbar dama don haɓaka kasuwancin.
  9. SaS Saurin Saiti - Yawancin kamfanonin SaaS masu saurin girma suna da matsakaicin Saurin Raba na 3.9 zuwa 1. Kodayake ma'aunin Mamoon don alƙawarin kamfanonin SaaS 4 ne, kamfanoni sun nuna kyakkyawan sakamako ta hanyar samar da kudaden shiga da suka ɓace.
  10. Ratesara yawan farashin Churn - Yayinda kashi 34% na kamfanoni suka ga yawan kuzarin su ya ragu, kashi 30% sun bayar da rahoton cewa yawan saurin su ya karu. Hakanan za'a iya lura da cewa yawancin kamfanonin da ke ba da rahoton ƙididdigar yawan kuɗaɗe suna samar da kuɗin shiga ƙasa da dala miliyan 10.

Ottarshe: Sanya SaaS ɗinka ya tsaya

Akwai buƙatar fahimtar cewa riƙe abokin ciniki, aminci, da nasara sune mabuɗan ci gaban kasuwanci da nasara. Ta hanyar yin aiki abokin ciniki kwarewa da wuri, Mutum na iya rage yawan kuzari. Yana da mahimmanci taimaka wa abokan cinikin ku suyi aiki tare da SaaS don haka zasu iya samun ƙididdiga masu mahimmanci kuma ku yarda da ra'ayoyin su don inganta ƙwarewar mai amfani da ƙirar samfur. Magance matsalolin mai amfani da ƙididdigar amfani da ƙima na iya taimakawa rage ƙwanƙwasa ƙira da haɓaka haɓaka. 

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