Nazari & Gwaji

Yadda Ake Load da Abubuwan Google Analytics 4 da yawa Tare da Rubutu Guda

Kula da rukunin yanar gizo ɗaya tare da Google Analytics 4 da yawa (GA4) asusun na iya amfani da dalilai daban-daban da suka shafi tallace-tallace, tallace-tallace, da fasahar kan layi. Ga wasu dalilan da yasa kamfani zai so yin hakan:

  1. Rarraba Bayanai: Sashe daban-daban ko ƙungiyoyi a cikin kamfani na iya samun takamaiman buƙatun nazari. Yin amfani da asusun GA4 da yawa, za su iya rarrabawa da duba bayanan da suka dace zuwa yankunansu, kamar tallace-tallace, tallace-tallace, haɓaka samfurin, da goyon bayan abokin ciniki.
  2. Access ControlGA4 yana ba ku damar saita matakan samun dama ga kowane asusu. Kamfanoni na iya amfani da asusu da yawa don sarrafa wanda ke da damar yin amfani da takamaiman bayanai da rahotanni. Alal misali, ƙungiyar tallace-tallace na iya samun damar yin amfani da bayanan tallace-tallace, yayin da ƙungiyar tallace-tallace za ta iya samun damar bayanan tallace-tallace.
  3. Rahoton Abokin Ciniki: Idan kamfani yana ba da sabis ga abokan ciniki da yawa ko abokan tarayya kuma suna sarrafa gidajen yanar gizon su, samun raba asusun GA4 don kowane gidan yanar gizon abokin ciniki yana ba da damar yin rahoto na musamman da bin diddigin ayyukan. Wannan na iya zama mahimmanci musamman a hukumomin tallace-tallace.
  4. Gwaji da Gwaji: Ga kamfanonin da ke gudanar da gwajin A/B, samun asusun GA4 da yawa na iya taimakawa wajen raba bayanai don ƙungiyoyin gwaji daban-daban. Wannan yana tabbatar da cewa ba a haɗa sakamakon ba kuma yana ba da damar yin nazari daidai game da tasirin canje-canje.
  5. Bibiya ko Yanki: Idan kamfani yana aiki a yankuna ko kasuwanni da yawa, samun asusun GA4 daban-daban na kowane yanki yana ba da damar bin diddigin gida da nazarin ayyukan gidan yanar gizon, yana taimakawa tallan tallace-tallace da dabarun siyarwa daidai.
  6. Ajiyayyen Bayanai da Sakewa: Ta hanyar samun asusun GA4 da yawa, kamfani na iya ƙirƙirar madadin bayanan da ba su da yawa. Wannan yana tabbatar da cewa mahimman bayanan gidan yanar gizon ba su ɓace ba a cikin al'amuran fasaha ko share bayanai na kuskure.
  7. Haduwa ta Uku: Wasu kayan aikin ɓangare na uku da dandamali na iya buƙatar asusun GA4 nasu don dalilai na haɗin kai. Samun asusun daban yana sauƙaƙe sarrafa waɗannan haɗin kai ba tare da shafar wasu bayanan nazari ba.
  8. Yarda da Sirri: Yankuna daban-daban ko hukunce-hukuncen na iya samun takamaiman keɓantawar bayanai da buƙatun yarda. Rarraba asusun GA4 zai iya taimakawa tabbatar da sarrafa bayanai da manufofin riƙewa suna bin ƙa'idodin gida.

GA4 Script

Don haɗa da bin GA4 akan gidan yanar gizon, kuna buƙatar ƙara rubutun zuwa lambar HTML na gidan yanar gizon ku. Ga misalin yadda rubutun GA4 guda ɗaya yayi kama:

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag() {
    dataLayer.push(arguments);
  }
  gtag('js', new Date());

  gtag('config', 'GA_MEASUREMENT_ID');
</script>

Ya kamata ku sanya wannan rubutun kafin rufewa </head> yi alama akan duk shafukan yanar gizon da kake son bin hulɗar masu amfani. A cikin wannan rubutun:

  • Na farko <script> alamar asynchronously yana ɗaukar ɗakin karatu na Google Analytics gtag.js daga sabar Google. Sauya 'GA_MEASUREMENT_ID' tare da ainihin GA4 Measure ID, wanda ya keɓanta da kayan GA4 ɗin ku.
  • na biyu <script> toshe farawa da window.dataLayer tsararru, ya bayyana a gtag() aiki don tura abubuwan da suka faru da bayanai zuwa dataLayer, da kuma saita saitin GA4 ta amfani da ID ɗin Aunawa.

Tabbatar maye gurbin

'GA_MEASUREMENT_ID' tare da ainihin ma'auni ID don dukiyar GA4, wanda za ku iya samu a cikin asusun Google Analytics. Da zarar an aiwatar da shi, GA4 zai fara tattara bayanai game da halayen mai amfani akan rukunin yanar gizonku, gami da ra'ayoyin shafi, abubuwan da suka faru, da ƙari, waɗanda zaku iya tantancewa a cikin kayan ku na GA4.

Rubutun GA4 Tare da Asusu da yawa

Haɗa asusu da yawa abu ne mai sauƙi. Kuna ƙara ID ɗin ma'auni don kowane Asusun GA4 na ku.

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag() {
    dataLayer.push(arguments);
  }
  gtag('js', new Date());

  gtag('config', 'GA_MEASUREMENT_ID1');
  gtag('config', 'GA_MEASUREMENT_ID2');
</script>
  • Na farko <script> alamar asynchronously yana ɗaukar ɗakin karatu na Google Analytics gtag.js daga sabar Google. Sauya 'GA_MEASUREMENT_ID1' da kuma 'GA_MEASUREMENT_ID2' tare da ainihin GA4 Auna ID na musamman ga kowane kayan GA4.
  • na biyu <script> toshe farawa da window.dataLayer tsararru, ya bayyana a gtag() aiki don tura abubuwan da suka faru da bayanai zuwa dataLayer, da kuma saita saiti don GA4 ta amfani da ID na Ma'auni.

Bambance-bambancen Abubuwan da suka faru Ta hanyar GA4 Property

Idan kuna son bin diddigin bayanai daga asusun GA4 da yawa a cikin rubutun guda ɗaya, zaku iya amfani da send_to siga don tantance ko wane asusun da kuke son aika kowane taron zuwa gare shi. Misali, lambar da ke biyowa za ta bi diddigin duba shafi zuwa asusun GA4 na farko da wani taron zuwa asusun GA4 na biyu:

gtag('event', 'pageview', { 'send_to': 'GA_MEASUREMENT_ID1' });
gtag('event', 'sign_in', { 'send_to': 'GA_MEASUREMENT_ID2' });

The send_to siga na zaɓi ne. Idan ba ku bayyana ba send_to siga, za a aika taron zuwa duk asusun GA4 da aka haɗa a cikin rubutun.

Shawarata ita ce sarrafa duk wannan a ciki Google Tag Manager. Idan kamfanin ku yana buƙatar taimako tare da GA4, DK New Media iya taimaka! Muna yin cikakken bincike ga abokan cinikinmu, tabbatar da abubuwan da suka faru da yaƙin neman zaɓe sun kunna yadda ya kamata, muna taimaka musu su adanawa da bayar da rahoto cikin tarihin Universal Analytis, samar da rahoto, da haɗa duk sauran tashoshi da matsakaicin fahimta.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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