Inganta Kasantuwar Google SERP dinka Tare da Wadannan Arziki Na Gaggawa

Tsarin SERP Snippets na Arziƙi

Kamfanoni suna ciyar da lokaci da yawa don ganin idan sun hau kan bincike da haɓaka abubuwa masu ban mamaki da kuma rukunin yanar gizon da ke motsa juyi. Amma babbar hanyar da galibi aka rasa shine yadda zasu haɓaka shigar su akan shafin sakamakon binciken injin bincike. Ko kana da matsayi ko kuma ba kawai al'amura bane idan an tilasta mai amfani da bincike ya danna ta zahiri.

Duk da yake babban take, kwatancin meta, da permalink na iya haɓaka waɗancan damar… richara wadatattun snippets ɗin a rukunin yanar gizonku na iya fitar da ƙimar danna-ta hanya. Misali, alal misali, ka bincika takamaiman samfurin kan layi kuma jerin abubuwan shigarwar suna can. Idan alama rabin-hanyar saukar da shafin ya hada da hoto, farashi, samuwar, ko kuma wani bita… za a iya tilasta muku danna wannan shigarwa maimakon wadanda ke sama.

SERP shafi ne na saukowa tare da niyya don bincike ko saya. Babban ɓangare na dabarun binciken ƙwayoyin ku yakamata ya zama aiwatarwa da haɓaka ganarku akan waɗancan shafukan sakamakon binciken… da arziki snippets shine hanyar yin hakan.

Albarkatun Gaggawa na Google

Kuna iya komawa zuwa Schema.org kan yadda ake aiwatar da cikakken yanki - wannan shine mizanin da Google ke amfani dashi. Akwai hanyoyi guda uku da suka hada da wannan bayanan a cikin rukunin yanar gizonku, a cewar Google:

  • JSON-LD - Sanarwar JavaScript da aka saka a cikin tag in the page head or body. The markup is not interleaved with the user-visible text, which makes nested data items easier to express, such as the Country of a PostalAddress of a MusicVenue of an Event. Also, Google can read JSON-LD data when it is dynamically injected into the page's contents, such as by JavaScript code or embedded widgets in your content management system.
  • Microdata - Bayanin HTML na gari-wanda aka yi amfani da shi don yin shimfidar bayanai a cikin abun cikin HTML. Kamar RDFa, yana amfani da sifofin tag HTML don ambata dukiyar da kake son tonawa azaman tsararren bayanai. Yawanci ana amfani dashi a jikin shafi, amma ana iya amfani dashi a cikin kai.
  • RDFa - An HTML5 tsawo da cewa tana goyon bayan nasaba data by gabatar da HTML tag halayen da suka dace da mai amfani-bayyane abun ciki da cewa kana so ka bayyana don search injuna. Ana amfani da RDFa a duka sassan kai da na jikin shafin HTML.

Gwada San Arzikinku

Snippets na Arziki na Google

Kasuwancin Mojo ya samar da wannan jerin abubuwan Google Rich Snippets a cikin bayanan su, Hanyoyi 11 don Amfani da Abubuwan Arziki na Google don Inganta Sakamakon bincikenku. Anan ga jerin maɓuɓɓugan mawadata:

  • reviews - ana iya amfani dashi don nuna bita da ƙima don samfuran kasuwanci ko kasuwanci a sakamakon bincike.
  • Recipes - ana iya amfani dashi don nuna ƙarin cikakkun bayanai game da girke-girke, kamar su sinadarai, lokacin girki, ko ma da adadin kuzari.
  • mutane - bayanai kamar wuri, taken aiki, da kamfani za a iya nuna su a sakamakon binciken mutum guda - gami da lakanin su, hotunansu, da kuma alaƙar zamantakewar su.
  • Kasuwanci - cikakken bayani game da kasuwanci ko kungiya kamar wuri, lambar waya, ko ma tambarinsu.
  • Products - za a iya tallata shafukan samfura don nuna bayanai kamar farashi, tayi, ƙididdigar samfura, da kasancewa.
  • Events - al'amuran kan layi, kide kide da wake-wake, bukukuwa, taro na iya samar da cikakkun bayanai gami da kwanan wata, wurare, hotuna, da farashin tikiti.
  • Music - bayanin mai zane wanda ya hada da hotunansu, albam dinsu, da ma wani kaset din odiyo da aka saka domin saurara
  • Video - za a iya nuna ƙaramin yatsa da maɓallin kunnawa, ƙara ƙimar danna-ta hanyar 41%.
  • apps - zazzage da ƙarin bayani kan dandamali na software da aikace-aikacen hannu.
  • Breadcrumbs - samar da matsayi na gidan yanar gizon ku ta yadda mai amfani da injin bincike zai iya yin ma'amala a gaba na takamaiman labarin zuwa rukuni ko ƙananan rukuni.

Idan da gaske kuna son ganin zurfin zurfin snippets masu arziki - karanta 28 Snippets na Google masu tarin yawa yakamata ku sani [jagora + infographic]. Frantisek Vrab ya rubuta cikakken jagora mai ma'ana tare da takamaiman lambobi, samfoti, da sauran bayanan taimako.

28 Snippets na Arziƙin Google Ya Kamata Ku sani

Saya daga cikin abubuwan da aka rage su shine alamar marubuci. Abin takaici ne (a ganina) cewa Google ya cire wannan kamar yadda nayi imanin hakan ya samarwa da mutane mafi kyawun gani akan labaran da suka rubuta a yanar gizo.

google an yanka snippets masu arziki

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