Nawa kuke Biya don Nazarin Kyauta?
Barbara Jones daga shafin yanar gizo na Stellar Thoughts ta kafa mata hira CRM Tsarin Zama kwasfan fayiloli ta amfani da Skype. Ina matukar jin daɗin ingancin sautin (har zuwa tsuntsayen da ke tsugune a bango a cikin gidana). Mun tattauna analytics gabaɗaya da kuma dalilin da yasa wani zai biya ainihin kuɗi analytics kunshin.
Barb yana taimakawa ƙananan kamfanoni tare da aiwatarwa, ƙaddamarwa da dabarun an imel da hanyar magance alaƙar abokan ciniki (CRM) Infusionsoft. Ban rufe duk dalilai a cikin podcast ba amma ga kaɗan:
- Mafi yawan biya analytics masu samarwa kuma suna bayar da aiwatarwa da horo suma. Buɗe biyan kuɗi analytics kunshin kamar Webtrends na iya ba ku dama don samun dama ga ɗaruruwan rahotanni. A cikin Google, dole ne ku ƙara da haɓaka bayanan martaba, kuma ku gina rahotanninku na al'ada. Ba abin dariya bane idan baku taɓa yin irin wannan aikin ba!
- Google Analytics yana da matsala sosai wajen kama bayanai kuma yana da iyakancewa akan yawan bayanan da aka kama. Wannan nakasa ce mai tsanani lokacin da kake buƙatar amsawa tare da kasuwancin ka na kan layi.
- Saboda ba sa ƙoƙari don kawai su ci gaba da buƙata, an biya su analytics masu samarwa suna da albarkatu don ci gaba da haɓaka samfuran su. Webtrends, misali, yana da haɗin wayar hannu, Facebook analytics hadewa, aune-aunar kafofin sada zumunta, bayanan baƙo da kuma ingantaccen tsari na APIs don jan bayanai da turawa.
Kasan cewa wani lokacin kyauta yana zuwa da tsada. tare da analytics, Na yi imanin cewa farashi yana da mahimmanci ga matsakaita da manyan kamfanoni waɗanda zasu iya yin tasiri sosai akan dabarun kasuwancin su idan sun sami damar gano damar samun kuɗaɗen shiga. Ba tare da amsoshin da suke buƙatar yanke shawara mai kyau ba, suna ɓata lokaci da kuɗi tare da aikace-aikacen kyauta.
Ga kwasfan fayiloli:
[sauti: https: //martech.zone/wp-content/uploads/2010/04/WebAnalyticso-StellarThoughts.mp3]