Kayayyakin Kayayyakin Kasuwanci da Abokan Ciniki na 2021

Yanayin Kayayyaki da Yanayin CPG na 2021

Idan akwai masana'anta guda ɗaya da muka ga wanda ya canza sosai wannan shekarar ta bara ce. Kasuwancin da basu da hangen nesa ko kayan aiki don amfani dasu ta hanyar dijital sun sami kansu cikin kango saboda kulle-kulle da annoba.

A cewar rahotanni rufe shagunan sayar da kaya ya haura 11,000 a shekarar 2020 tare da bude sabbin kantuna 3,368 kawai.

Magana da Kasuwanci & Siyasa

Wannan ba lallai bane ya canza buƙatar kayan masarufi (CPG), ko da yake. Masu amfani sun hau kan layi inda aka tura musu kayayyakin ko kuma sun adana kayaki.

RangeMe dandamali ne na kan layi wanda ke bawa masu siye damar gano samfuran da ke fitowa yayin ƙarfafa masu samarwa don sarrafawa da haɓaka alamun su. Sun samar da wannan cikakkun bayanan tarihin akan manyan kantunan da abubuwan CPG na 2021.

22021 zai zama lokaci ga 'yan kasuwa don tabbatar da kansu nan gaba yayin da muke ci gaba da binciken abubuwan da ke faruwa a duniya. Ga masu amfani, masu kawowa, da yan kasuwa, sabon samfuran samfuran zai kasance yana mai da hankali akan lafiya da ƙoshin lafiya da haɓaka dorewa da manufofi iri-iri. Hakanan za a sami girmamawa kan saukaka sayayya, samar da gari, da sanin-farashin.

Babban Siyarwa da Yanayin CPG na 2021

Manyan Yan Kasuwa

  1. Siyayya mai ƙimar farashi - Kashi 44% na masu siye-sye suna shirin rage siyayya ne mara mahimmanci yayin da rashin aikin yi ke ci gaba da hauhawa.
  2. Sayi-Yanzu-Biyan-Daga baya - An sami ƙaruwa na 20% na Shekara-shekara (YoY) don sayayya yanzu-yanzu-daga baya - lissafin dala biliyan 24 a tallace-tallace.
  3. Diversity - A wannan sabon zamanin na masarufi na masarufi, masana'antar na aiki kan kawo rashin daidaituwa da banbanci a gaba tare da sanya kayayyakin mallakar tsiraru gaba da tsakiya.
  4. dorewa - Masu amfani da ilimin tsabtace muhalli suna son alamomi su rage adadin kwalin da suke amfani da shi.
  5. Shago Kananan, Shago Na Gida - Kashi 46% na masu amfani sun fi siyayya tare da kananan kamfanoni ko ƙananan kasuwancin wannan hutun na ƙarshe fiye da hutun da suka gabata.
  6. saukaka - Kashi 53% na masu amfani suna shirin siyayya ta hanyoyin da zasu basu lokaci, koda kuwa ba shine mafi ƙarancin farashi ba.
  7. eCommerce - An sami karuwar kashi 44% a cikin sayayya ta yanar gizo, sau uku na ci gaban shekara-shekara a cikin Amurka don shekarun baya!
  8. Sauya tubali & Turmi - 44% daga cikin manyan dillalai 500 tare da shagunan zahiri sun ba da damar ɗauka a gefen hanya, zuwa-shago, da Sayi kan layi, ickauki A cikin Wurin Adana (BOPIS)

Yanayin Halayyar Sayayya Masu Sayayya

  1. Luxury da Premium Indulgences - Cinikin Luxury a cikin 2020 ya ƙaru da 9% a cikin shekarar da ta gabata yayin da mutane ke aiki daga gida suna neman inganta yanayin su da kuma ɓatar da kansu.
  2. Hankali da Jikin Gina Jiki - Kashi 73% na masu siyayya sun himmatu wajen tallafawa lafiyar su; 31% na siyan ƙarin abubuwan da aka tsara don lafiyar su (haɗe da nauyi, lafiyar hankali, rigakafi, da sauransu)
  3. Lafiya Jiki - 25% na masu amfani da duniya suna fama da lamuran lafiyar narkewar abinci. Masu amfani suna kai samfuran da ke tallafawa kuma suna gujewa samfuran da basa tallatawa.
  4. Kayan Kaya Baya - Yayinda cutar ta koma baya, masana'antar na fatan samun karuwar kashi 30% a cikin kayan talla a wannan shekarar.
  5. Ci gaban Tsire-tsire - Akwai karuwar 231% YoY a cikin watan Maris na sabbin kayan masarufi na kayan lambu wanda kiwon lafiya, nau'ikan abinci, da wadatar samfura ke gudana.
  6. Mocktails - Akwai hauhawar kashi 42% a cikin binciken Google na abubuwan sha marasa giya!

Hanyoyin Halayyar Abokan Ciniki na Duniya

  1. Kiwon Lafiya - Kashi 50% na masu amfani da Sinawa suna shirin kashe ƙarin a kan kiwon lafiya na rigakafin, bitamin da abubuwan ƙarin abinci, da abinci mai gina jiki.
  2. Free-Daga Samfuras - An sami ci gaban 9% na kayayyakin rashin haƙurin abinci. A Vietnam, alal misali, madadin madara mara madara kamar nau'ikan madara mai goro suna girma cikin shahara.
  3. Vegan - Masu amfani da Biritaniya 400,000 sun gwada cin ganyayyaki a cikin 2020! Kamfanoni 600 na Burtaniya sun tallata ganyayyaki kuma sun ƙaddamar da sabbin kayayyakin vegan 1,200.
  4. Samuwa Cikin Gida - Kashi 60% na masu amfani a cikin Sifen sun ga asalin kayan abinci na Sifen a matsayin muhimmiyar mahimmin sayayya. Masu amfani da Jamusanci sun iza wutar sayayyar ta cikin gida don ɗorewa da ɗaukar nauyin jama'a.

Range ni infographic V2 KS 22 FEB 01 2

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