Imomi, Ra'ayoyi da Manufa
Makon da ya gabata, na yi farin cikin haɗuwa da magana da Jeff Quipp na Mutane Masu Bincike, SEO da Kamfanin Tallan Intanet. Jeff ya daidaita wani kwamiti akan kima, sake dubawa da kafofin watsa labarun da nake ciki Bincike Nunin Kasuwancin da Taron eMetrics a Toronto tare da Gil Riki, VP na Gudanar da Samfura a Amsoshin.com.
Jeff ya kawo maɓalli ɗaya - niyyar baƙo, wani abu da muke ƙoƙarin fahimta koyaushe yayin da muke aiki tare da abokan ciniki don inganta rukunin yanar gizon su don bincika da juyowa. Jeff ya raba sassan biyu zuwa la'akari da kuma motsi masu siye da tattaunawa game da tasirin ƙimantawa da bita. Ra'ayoyin mara kyau suna da tasirin gaske akan halayen siye. Jeff ya ambata wani binciken da Lightspeed Research ya yi a 2011:
- 62% na masu amfani suna karanta sake dubawa akan layi kafin sayayya.
- 62% na masu amfani da aka bincika sun aminta wasu ra'ayin masu amfani.
- 58% na masu amfani sun bincika ra'ayoyin amintattu daga mutanen da suke san.
- 21% na masu amfani da aka bincika sun ce 2 mummunan sharhi canza hankalinsu.
- 37% na masu amfani da aka bincika sun ce 3 mummunan sharhi canza hankalinsu.
- Kashi 7% na masu amfani ne kawai suka juya zuwa ga hanyoyin sadarwar su don sake dubawa, sauran kuma suka koma ga shafukan kwatancen sayayya da injunan bincike.
Kuna iya tunanin ƙimantawa da sake dubawa azaman kowane shafi tare da wasu taurari da wasu martanin da ba a san su ba daga masu amfani… amma Jeff ya ƙalubalanci masu sauraro suyi tunani fiye da haka:
- YouTube hanyoyi, abubuwan da aka fi so da sharhi suna tasiri tasirin matsayin bidiyo.
- Sakamakon kasuwancin gida a cikin injunan bincike (Bing, Google) yi sake dubawa hade. Adadin sake dubawa, sakewa da kuma yawan sake dubawa na iya tasiri kan farashin-dannawa. Hakanan injunan bincike suna jawo kimantawa da sake dubawa daga wasu rukunin yanar gizo na bita kamar Yelp.
- Abubuwan bincike na musamman na Google yana baka damar cire wani shafin daga sakamakon binciken. Shin hakan zai shafi matsayin shafin idan mutane da yawa sun sanya shi ƙasa? Yiwuwa.
Imantawa da sake dubawa ba duk azaba ba ce da fatara ga kamfanonin da ke fuskantar wasu ra'ayoyi marasa kyau akan layi. 33% na waɗanda suka karɓi amsa daga kamfani saboda mummunan nazari
sanya kyakkyawan nazari. 34% sun share nazarin su kwata-kwata!Gabatarwar Jeff ta kasance cikakke - yana magana da amfani da wayar hannu da kuma matakan Google don haɗa tattaunawa ta kafofin watsa labarun kai tsaye cikin sakamakon bincike. Darasi a cikin waɗannan ƙididdigar, tabbas, shine don tabbatar da cewa kuna aiki don haɓaka kamfanonin ku akan layi. Tambayi kwastomomin ku da su samar da bita kuma ku nuna musu yadda zaku gabatar dasu. Amsa da kawar da batutuwan da suka haifar da mummunan bita don ku sami damar juya waɗancan yanayin.
Rashin sake dubawa da ra'ayoyi marasa kyau na iya juya mai siye mai siyarwa. Duba bayan rukunin yanar gizon ku kuma kula da mutuncin ku akan kimantawa da shafukan bita. Zasu tasiri tasirin sayayyar.