Shin Tallace-tallace Da Gaske Yana Canzawa Kuwa?

Sanya hotuna 29248415 s

Wannan bayanan yana tattaro wasu manyan sakamako daga CM Accenture na 2014, amma ina tsoron cewa za'a buɗe shi da taken ban mamaki wanda ba a bayyana shi ba. Yana cewa:

78% na Masu amsa sun yarda cewa ana saran tallan zai sami canjin canji cikin shekaru 5 masu zuwa.

A mutunta, ban yarda ba. marketing yana bunkasa kuma dijital yana cikin gaba ga yawancin dabaru. Kasafin kuɗi na canzawa, dabarun zamantakewar jama'a da abubuwan ciki sun hauhawa, kuma kayan aikin suna samun ƙwarewa da araha ga kasuwanci tare da ƙananan kasafin kuɗi. Amma tallatawa - saye, riƙewa da haɓaka suna da mahimmanci kamar koyaushe.

Zai fi dacewa da zancen bayanan ya dace da sanarwa mai karfin gwiwa ta Accenture:

CMOs: Lokaci don sauya dijital ko haɗarin barin shi a gefe

Tallace-tallace sun samo asali… amma yawancin yan kasuwa, hukumomin talla, da dabarun talla basu canza ba tare da zamani. Tabbas, hakan yana da kyau ga sabbin hukumomin yada labarai wadanda suke iya taimakawa wadannan shugabannin dabaru su kawo dabarunsu a gaba. Amma ba tare da ciwo ba. Masanan gargajiya suna ci gaba da ƙoƙarin yin odar duk kasafin kuɗi yayin da sabbin kafofin watsa labarai suka mamaye kansu kuma suna girma.

Wani abu dole ne ya bayar, ba da daɗewa ba, kuma na yi imanin hutun zai kasance ne a matsakaita na gargajiya kamar ɗab'i da watsa shirye-shirye. Idan kai ɗan kasuwa ne na yaƙi da ci gaban, ƙila ka so faɗaɗa hanyoyin dabarun ka kuma sami taimako don fara sauyawa zuwa kafofin watsa labarai na dijital.

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