Lebur-Kai squirrels da Kamikazes

kurege mararraba

Yau da yamma na yi hira da Matt Nettleton. Matt kwararren mai koyar da tallace-tallace ne kuma na kocin tallace-tallace na sirri a nan Indianapolis. Aikin da ya kammala har yanzu ya canza halina (mara kyau) kan sayarwa kuma ya girmama ƙwarewar tallan na.

Talla tana da wahala fiye da yadda take ada… ta lokacin da jama'a ke kiran ƙungiyar tallan ku, suna da cikakken sanarwa. Na yi imanin hakan ya haifar da babban canji a cikin tsarin inda tallace-tallace ya fi wuya fiye da yadda yake ada kuma ya fi dacewa a bar wa masana. Idan bakada ƙwararren mai sayarwa a zamanin yau, kai kawai mai karɓar oda ne.

A matsayin koci, Matt ya ƙaddamar da abubuwan da yake so ya yi aiki tare da amfani da halaye daban-daban na 5:

  1. Desire - shin tsammanin yana da sha'awar canzawa?
  2. Tsayawa - shin an sa rai?
  3. Koma a kan Zuba Jari - Shin akwai Komawa kan Zuba Jari akan abokin harka?
  4. Kaskantar da Hankali - abokin ciniki ya fahimci cewa suna da ƙwarewa amma har yanzu yana buƙatar ku saki shi?
  5. Decisiveness - shin tsammanin kasancewa a shirye yake don yanke shawara wanda zai canza halayensu?

Idan kanaso ka fahimci dalilin da yasa na kira wannan post din Lebur-Kai squirrels da Kamikazes, Tabbatar danna ta cikin gidan don sautin. Matt mutum ne mai launuka iri-iri tare da manyan misalai.
[sauti: https: //martech.zone/wp-content/uploads/podcast/matt_nettleton.mp3]

Yayinda tallan kan layi ya haɓaka cikin karbuwarsa azaman tsarin dabarun shiga cikin gida don samar da ingantattun jagoranci, gidan yanar gizonku ko rukunin yanar gizonku dole ne suyi aiki mafi kyau wajen bayyana abin da ke sa abokin ciniki mai kyau ga ƙungiyar ku. Lessarancin aiki tare da jagoranci marasa cancanta da ƙarin lokaci tare da jagororin da ke kusa koyaushe abu ne mai kyau.

Shin gidan yanar gizonku yana sadarwa yadda yakamata ga ƙungiyar ku? Da fatan, gidan yanar gizan ku yana nuna isassun bayanai don samar da sha'awa ga samfuran ku ko sabis ɗin ku, yana ba da cikakken hoto game da abin da babban abokin ciniki yake, kuma baya samar da bayanai masu yawa wanda babban gubar zai bari ba tare da shiga ba. Yana da hankali a hankali!

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