Kamfanonin Hulɗa da Jama'a suna shirye don amfani da kafofin watsa labarun

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Tare da rubutu na karshe Slamming Brody PR, Kuna iya tunanin cewa ni dan social media ne wanda ya tsani kamfanonin PR. Wannan ba zai iya zama daga gaskiya ba. Da ma a saukake zan sanya wani shafi a shafin yanar gizo game da hukumar yada labarai da sun aikata abu daya.

kyle-lacy.pngKyle Lacy ta ɗauka a kara gaba, furtawa,

Idan kamfanin ku na hulda da jama'a ba ya rubutu, magana, da ilimantar da kwastomomin su kan yadda za suyi amfani da kafofin sada zumunta don sarrafa alama ko sadarwa? kora su nan take.

Da dukkan girmamawa, ban yarda da Kyle ba.

Yakin ba ya kasance tsakanin Hulda da Jama'a da Kafofin Watsa Labarai, har yanzu ina darajar ƙwarewar da Hulɗa da Jama'a ke kawowa kan teburi. Babu wani masanin harkar kafofin watsa labaru (kuma zan kalubalance su duka) wanda ke shirye don amfani da waɗannan masanan fiye da hukumar PR wacce ta fahimci yadda ake sadarwa da gina ƙirar dabarun sadarwa tare da jama'a, aiki akan layi da wajen layi.

Abu daya mu yan social media muke cigaba da mantawa shine muna cikin tsiraru. Hulɗa da jama'a shine babban mutum - har yanzu yana jan layi da saita saiti ga manyan kamfanoni a duniya. Kamfanonin hulda da jama'a har yanzu suna ci gaba da samun babban sakamako ga kasuwancinsu kuma babban jari ne ga kamfanoni. Kamfanonin hulda da jama'a suna da ilimin zamani akan ingantattun hanyoyin sadarwa, matsakaita, dabaru, da dai sauransu.

Ina tsammanin gaskiya Social Media tana iya wuce gona da iri game da matsakaita da mahimmancinmu. Manyan marketan kasuwar da sukayi aiki kai tsaye kai tsaye, wasiku kai tsaye, tallan bayanan bayanai da kuma wallafe wallafe waɗanda suka karɓi kafofin watsa labarun suna son yin aiki a cikin sararin saboda yana da sauƙin amfani, sauƙin auna, kuma mara tsada don canza alkibla akan tashi.

Yaƙi tsakanin kamfanonin hulɗa da jama'a yana buƙatar wucewa ta gefe kuma samari na kafofin watsa labarun kamar Kyle da ni na buƙaci mu rungume su, mu taimaka musu, kuma muyi koyi dasu. Ina fatan in ilmantar da kamfanonin PR a kan matsakaita, aiki da kai da nazarin da kafofin watsa labarun zasu iya bayarwa tun, da zarar sun samun shi, za su so sakamakon da za su samu daga gare ta da kuma saurin gamsuwa da take bayarwa.

Wannan shine na 2 cents a kan Hulɗa da Jama'a da Kafofin Sadarwa

Hoton Kyle ta Kyle Weller.

10 Comments

  1. 1

    Wannan hoton na Kyle abin birgewa ne! haha.

    Na yarda. Na gaji da "mutane masu amfani da shafukan sada zumunta" na kwashe lokaci mai tsawo ina kokarin shawo kan kowa cewa shafukan sada zumunta na da kima. Ya kamata mutane su sani zuwa yanzu. Wasu lokuta kusan kamar muna ɗaukar halin kariya ne kafin wani ma ya bamu ƙin amfani da kafofin sada zumunta. Zan rage timean lokaci na yanke hukunci kuma mafi yawan lokacin gabatar da sakamako ga wadanda suka riga suka bude idanunsu.

  2. 2

    Da farko, na gode don amfani da hoton. Yana ɗayan ɓoyayyun dukiyar da ke cikin taskar maɓallin hoto. Abu na biyu, Ina so in bayyana a fili cewa ba na adawa da alaƙar jama'a ko kaɗan. Na yi imanin cewa har yanzu pr na taka muhimmiyar rawa a cikin dabarun sadarwa. Ina kawai kokarin in faɗi cewa idan kamfanin ku na hulɗa da jama'a ba aƙalla yake binciken yuwuwar amfani da kafofin sada zumunta ba suna yiwa abokan hulɗarsu cikakken adalci. Akwai kamfanoni da yawa a waje kamar Blast Media a Indianapolis waɗanda ke amfani da kafofin watsa labarun ta hanyoyin da suka dace. Dole ne ku rungumi Intanet don sadarwa wanda ke da mahimmanci. Muna kawai kokarin kiyaye mutane suyi lissafi.

    Kyakkyawan matsayi, Doug. Ina neman afuwa game da kuskuren kuskure wannan ana bugawa ta iphone dina.

    • 3

      An buƙaci kyakkyawar muhawara a gaban PR, Kyle. Kuma da gaske na bar Brody ya same shi tare da wancan sakon na karshe don haka na so in fanshi kaina kadan.

      Kyakkyawan hoto ne! Na sami wasu masu sanyi, suma…. musamman wanda ke tare da ku a kusa da kafar wata yarinya… mai haske. Na kusan amfani da shi! Hotunan Google ABUNA NE!

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    Ga yadda Relationsungiyar Hulɗa da Jama'a ta Amurka (PRSA) ta fassara PR:

    Hulda da Jama'a wani tsari ne na kulawa, kulawa, da ayyukan fasaha wadanda ke karfafa ikon kungiya na sauraren dabaru, yabawa, da kuma amsa ga wadanda mutanen da suke da matukar amfanin dangantakar su da kungiyar idan har ana son cimma burinta.

    Wannan ma'anar tana da fa'ida cikin dariya. Hakan yana nuna cewa an tsara PR ne don "inganta hanyoyin sadarwa" tare da duk wanda ke da mahimmanci ga ƙungiya. Amma ba za ku iya cimma wannan burin gaba ɗaya ba. Kowane ma'aikaci, kowane kwastoma, kowane ɗayan yana da ikon yin magana game da kamfanin ku duk lokacin da suke so. Kamfanoni na PR sun sami babban tasiri game da fahimtar jama'a ta hanyar kirkirar saƙonni da hankali ga kafofin watsa labarai. Tashin muryoyin mutum a cikin hanyar kafofin sada zumunta wani lamari ne da ba za a iya dakatar da shi ba. Wani kamfani ba zai iya fatan yin amfani da ƙwararrun masanan PR don sadarwa tare da miliyoyin mutane daban-daban.

    Wannan ba yana nufin PR ba tare da ƙima ba. A sauƙaƙe, PR ɗin a matsayin "aikin dabarun" kawai yana da ƙima a cikin duniyar da kafofin watsa labarai suka mamaye ra'ayoyin jama'a. Har yanzu muna zaune a waccan duniyar, amma yana mutuwa da sauri. Cibiyoyin sadarwar talabijan, gidajen rediyo da jaridu suna ta ɓarna ko'ina.

    Mafi mahimmanci shine cewa PR ya san cewa yana kasawa. A cewar Edelman 2009 Trust Barometer (http://www.edelman.com/trust/), ”Manufa =” _ blank ”> www.edelman.com/trust/), kashi 77% na Amurkawa sun aminta da kamfanonin Kadan fiye da shekara guda da ta gabata. Sun kuma bayar da rahoton cewa kashi 26 cikin XNUMX ne kawai daga cikinmu muke amincewa da bayanan manema labarai. Kuma af-Edelman shine mafi girman kamfanin PR a duniya!

    Idan mutanen PR zasu iya samun 1/4 daga cikin mu kawai mu amince da su, dole ne su kasance cikin mummunan aiki. Tunanin idan kawai 1/4 na abokai da dangi sun yarda da ku. Wataƙila hanya madaidaiciya ga kamfanoni don haɓaka amana da sadarwa tare da mutane ba ta hanyar maganganun da aka tara a hankali na membobin PR ba, amma ta hanyar ƙarfafa ma'aikata su yi magana da mutane ainihin abin da ke faruwa. Wannan na iya gina kyakkyawar dangantaka, maimakon ɗayan da ke cikin juyawa.

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    Ina tsammanin dangantakar jama'a tana taka muhimmiyar rawa kuma yana da matukar mahimmanci. yawancin maganganu suna nan don manufar muhawara. Na yarda dasu gaba daya yakamata ayi muhawara kan wannan batun. yana iya kasancewa zamu iya fara muhawara anan a wannan sakon kuma ta hanyar tsokaci suma. ta yadda za a iya yin taƙaitaccen muhawara tsakaninmu duka… da kyau kyakkyawan rubutun da kuma hoton .. sa'a

  7. 8

    Da kyau, saboda yawan saƙonnin tallace-tallace (wanda kashi 90% na shara ne) waɗanda masu amfani da kasuwanci ke fuskantar su, ya zama daidai ne a yi tsammanin masu shakka game da ko kafofin watsa labarun suna aiki da gaske ga kasuwancin su. Sai dai idan samfurin ku yana kan yanayin almara a kan wannan kafofin watsa labarun, yana buƙatar ƙoƙari mai yawa don jawo komai a ciki, musamman idan kun kasance ƙaramin saurayi mai alamar da ba a sani ba.

  8. 9

    Ya ɗan jinkirta zuwa bikin, amma babban matsayi Doug (kuma mai ƙasƙantar da kai a wancan-shakatawa don gani daga ɗayan masana). Na yarda, ya kamata a ajiye takaddama a gefe; akwai wasu manyan dama a can. Ina neman afuwa a gaba don kasancewa dan son kai, amma mu (RSW / US) mun kammala binciken ne, hangen nesa na Wakilai da Abokan Cinikayya kan yanayin zamantakewar al'umma / Dijital, wanda ya dace da sakon ku da kyau. Musamman, ɗayan abubuwan binciken:

    Daga cikin fannoni biyu na karatun kasuwanci da aka bincika, ya bayyana cewa Kamfanoni na PR suna da ƙafa dangane da iyawarsu / gogewarsu wajen sarrafa ma'aunin kafofin watsa labarun. 60% na Fir Firms sun bayyana cewa suna auna kafofin watsa labarun idan aka kwatanta da 49% kawai na Hukumomin Talla da 45% na Masu Kasuwa.

    Gane kawai wannan ɗan bayanan bai ɗan bayyana daga mahallin ba, amma zaka iya zazzage binciken a nan: http://www.rswus.com/main/indexsurvey.php Fatan bin shafin yanar gizan ku.

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