Content MarketingKafofin watsa labarun & Tasirin Talla

Inda zaka dauki bakuncin, Kayayyaki, Raba, Inganta su, da Inganta Podcast din ka

Shekarar da ta gabata itace shekarar podcasting ya fashe cikin shahara. A zahiri, 21% na Amurkawa sama da shekaru 12 sun ce sun saurari kwasfan fayiloli a cikin watan da ya gabata, wanda ya karu a hankali shekara zuwa shekara daga kaso 12% a cikin 2008 kuma kawai na ga wannan lambar tana ci gaba da ƙaruwa.

Shin kun yanke shawarar fara naku Podcast? Da kyau, akwai 'yan abubuwa da za a yi la'akari da farko - inda za ku dauki bakuncin kwasfan fayilolinku da kuma inda za ku inganta shi. A ƙasa na lissafa tipsan dubaru da darussan da aka koya daga inganta kwasfan fayilolinmu Edge na Yanar gizo, don haka ina fatan za su amfane ku!

Taron Bidiyo da Gabatarwa

Kwanan nan na haɓaka bita don masu yin kwasfan fayiloli don ƙaddamar da takamaiman dabaru don haɗa kai da haɓaka kwasfan fayiloli. Munyi amfani da yawancin waɗannan hanyoyin tare da Podcast na Dell Luminaries, tura shi zuwa saman 1% na duk kwasfan fayiloli na kasuwanci.

Inda zaka dauki bakuncin Podcast dinka

Kafin rarraba zuwa kowane kundin adireshi, kuna buƙatar yanke shawarar inda zaku rundunar kwasfan ku. Yanke shawarar karbar bakuncin podcast ɗinka zai dogara ne da yawa akan inda zaku iya ƙaddamar da adreshinku kamar yadda wasu kundin adireshi ke da alaƙa da wasu. Don kwasfanmu, Edge na Yanar gizo, za mu ɗauki bakuncin tare da Libsyn kuma yana ɗaya daga cikin shahararrun masaukin baki.

Kada ku dauki bakuncin kwasfan ku akan mai gidan yanar gizo na yau da kullun ko a gidan yanar gizon ku na yanzu. Muhallin tallatawa na Podcast suna da abubuwan more rayuwa da aka gina don babban fayil mai jiyo fayil da kuma saukarwa daga yanar gizo. Hankula yanayin gidajen yanar sadarwar na iya haifar da katsewar sauraro kuma ma zai iya kashe maku kudi tare da tsada mai yawa kan amfanin bandwidth

Douglas Karr, DK New Media

Martech ZoneShawarar ita ce a shirya transistor. Kuna iya karanta taƙaitaccen bayanin dandalin podcast anan, amma a takaice, yana da sauƙi don amfani, yana da ƙaddamarwa mara iyaka, kuma yana da wasu manyan kayan aiki don haɗin gwiwa da kasuwanci.

Yi rijista Don Gwajin Kyauta na Kwanaki 14 na Transistor

Wasu 'yan kamfanonin tallatawa na podcast da zaku iya amfani dasu sune:

  • Acast - Binciken Podcast, sauraro, tallatawa, da rarraba RSS.
  • anga - Createirƙira da karɓar bakunan marasa iyaka, rarraba wasanku a ko'ina, kuma sami kuɗi. Duk a wuri guda, duk a kyauta.
  • bugu audio - Isar da masu sauraro masu sadaukarwa da isar da sakonka ta hanyar shigar da tallace-tallace masu karfin gaske da kuma yarda daga babbar baiwa a aikin kwalliya.
  • Blubrry - Blubrry.com gari ne na yada labarai da kuma bada bayanai ga masu kirkira ikon samun kudi, samun cikakkun ma'aunai na masu sauraro da kuma daukar nauyin sauti da bidiyo. Ko kun kasance mahaliccin kafofin watsa labaru, mai talla ko mabukaci na kafofin watsa labaru, Blubrry shine hanyar sadarwar ku ta dijital.
  • buzzsprout - Fara fara watsa shirye-shirye a yau tare da karɓar baƙon adana kyauta daga buzzsprout, mafi sauki kayan aikin kwalliyar komputa don tallatawa, tallatawa, da kuma bibiyar kwasfan fayiloli.
  • Sanya - Daga tallatawa da tsarawa zuwa kunnawa da nazari, Casted dandamali ne na sarrafa abun ciki ga masu kasuwar B2B tare da murya.
  • Fireside - Mai watsa shirye-shiryen podcast na musamman tare da kyakkyawar ƙirar mai amfani wanda ya haɗa duka gidan yanar gizon tare da podcast ɗin ku.
  • Libsyn - Libsyn yana samar da duk abin da fayilolinku suke buƙata: kayan aikin bugawa, karɓar baƙi da isarwa, RSS don iTunes, Gidan yanar gizo, Stididdiga, Shirye-shiryen Talla, Babban abun ciki, Ayyuka na Apple, Android & Windows.
  • Megaphone - kayan aikin bugawa, kuɗi, da auna kasuwancin ku.
  • Omny Studio - Omny Studio shine mafita kwasfan shirye-shiryen kwastomomi wanda ya hada da editan kan layi, sanya kudi, kamawar watsa shirye-shirye, rahoto, da sauran wasu fasalolin.
  • SubBean - Matsalar wallafe-wallafe mai sauƙi mai sauƙi. Unlimited bandwidth da ajiya. Duk abin da mai kwasfan fayiloli ke buƙata don ɗaukar bakuncin, haɓakawa, da kuma waƙa da kwasfan fayiloli.
  • Sauƙi - Buga kwasfan fayiloli a hanya mai sauƙi.
  • SoundCloud - Podcasting akan SoundCloud yana sanyawa kowa sauƙi ya faɗi labarai, loda, da kuma rabawa. Gina al'umman ku akan ingantaccen ingantaccen dandamali na karɓar baƙon sauti a duniya.
  • Spreaker - Spreaker yana da komai! Kafa asusunka kuma ka shirya yin rikodin kwasfan fayiloli ko karɓar bakuncin shirye-shiryen rediyo kai tsaye daga kwamfutarka ko na'urar hannu.

Bayan kafa adreshin talla, zaku buƙaci samun ingantaccen RSS. Lokuta da yawa lokacin da kake saita asusun talla na podcast zaka rasa abinda zai karya feed din RSS. Kafin ƙaddamarwa zuwa kowane kundin adireshi, kuna buƙatar bincika don ganin idan abincin RSS ɗinku na aiki. Don gwada ciyarwar RSS, yi amfani da Yarda Ciyarda Validator don ganin idan kayi kuskure. Idan kuna da ingantaccen abinci, sa'annan ku tsallake cikin gabatarwar kundin adireshi.

Inda zaka hada Podcast dinka

Ƙarin Bayanan: Kafin ƙaddamar da kwasfan fayilolinku ga kowane ɗayan kundayen adireshi, ina ba da shawarar cewa kuna da matakan podcast fiye da ɗaya a cikin abincin RSS ɗinku. Kuna iya mika wuya ga mafi yawan kundin adireshi tare da kwasfan fayiloli guda ɗaya, amma ga yawancin masu sauraro ga kwasfan ku, za su so su ga fiye da abin da ya faru kafin yin rajista a wasanku.

saboda iPhone da kuma Android na'urori sun mamaye kasuwar wayar hannu, waɗannan rijista biyu na farko sune dole ne ga kowane kwasfan fayiloli!

  • iTunes - Bayan ka ƙirƙiri abincin RSS naka, ƙaddamar da faifan fayilolinka zuwa iTunes ya zama matakinka na farko. iTunes yana da ɗayan shahararrun hanyoyin sadarwar masu sauraro don kwasfan fayiloli. Da farko kuna buƙatar samun ID na Apple, idan kun riga kuna da iPhone, ya kamata ku sami ID tuni. Shiga ciki ga wannan the Podcast na iTunes shafin haɗi tare da ID na Apple kuma liƙa abincin RSS ɗinku a cikin filin URL kuma gabatar da nunin ku. Dogaro da asusunka, zai iya samun izinin da sauri ko kuma zai iya ɗaukar couplean kwanaki. Da zarar ka sami karbuwa a cikin iTunes, wasan kwaikwayon ka zai bayyana a cikin wasu kwastomomi daban-daban ta atomatik yayin da wadancan kayan aikin suke samun abincin su daga iTunes. Abin baƙin ciki, tare da iTunes, ba za ku sami ko ɗaya ba analytics hade da asusunka

Yi rijistar Podcast dinka tare da iTunes

  • Manajan Podcasts na Google - Google ya saki wani dandali tare da wasu fitattun nazari don sa ido kan sauraren fayilolinku. Kuna iya ganin yawan wasan kwaikwayo, wasan kwaikwayo a cikin kwanaki 30 na farko, matsakaiciyar tsawon lokaci, sannan kuma saka idanu akan aikin akan lokaci. Shiga tare da asusun Google, kuma bi matakan zuwa ƙara kwalin ka.

Yi rijistar Podcast ɗinka tare da Google

  • Pandora - Pandora ya ci gaba da kasancewa babban taron masu sauraro kuma yana tallafawa kwasfan fayiloli sosai, har ma tare da ikon sa ido kan sa.

Yi rijistar Podcast ɗinka tare da Pandora

  • Spotify - Spotify yana ci gaba da faɗaɗa cikin abun cikin sauti kuma, tare da siyan Anchor, yana ɗaukar mahimmancin manufa don mallakar matsakaici. Tare da masu amfani da yawa, ba za ku so ku rasa ba!

Yi rijistar Podcast ɗinka tare da Spotify

  • Amazon - Amazon Music sabon shiga ne dangi amma tare da Ji, Firayim, da Mataimakin muryar Alexa sun isa, bai kamata ku bar wannan muhimmiyar tashar ba.

Yi rijistar Podcast ɗinka tare da kiɗan Amazon

Da zabi, zaku iya yin rijistar Podcast ɗinku tare da waɗannan kayan aikin da kundin adireshi don faɗaɗa isar ku:

  • Acast - Ko da kuwa an shirya shirye-shiryen gidan yanar sadarwar ka a kan wani mai bayarwa, za ka iya yin rijistar kwastomanka tare da asusun farawa na kyauta.

Yourara Podcast ɗinka zuwa Acast

  • Blubrry - Blubrry kuma shine mafi girman kundin adireshi a Intanet, tare da sama da kwasfan fayiloli sama da 350,000 da aka jera. Hakanan suna ba da talla da sauran sabis don kwasfan fayiloli.

Createirƙiri Asusun Blubrry na Kyauta kuma Addara Podcast ɗinku

  • Akwatin - Akwatin yana samar da Studioan aikin ƙera Castbox, saitin kayan aiki tare da kwaskwarimar nazarin kwalliyar kwalliya ta yadda zaku iya aunawa tare da masu yin rijistar ku tare da rararwa da samar da abubuwa masu saukarwa.

Kwatance kan Mika Podcast dinka zuwa Castbox

  • iRaRadio - Ma iHeartRadio, anan ne yake biyan samun Libsyn a matsayin mai masaukin ku. Suna da dangantaka da iHeartRadio kuma zaka iya saita asusunka na Libsyn don ƙirƙirar da ciyar da tashar ka ta atomatik. Don saita wannan, a ƙarƙashin shafin “Wurare” a cikin asusunku, danna kan “Newara Sabo” sannan ku bi umarnin don saita rafin iHeartRadio. Fadakarwa: Podcast dinku na bukatar yin aiki sama da watanni biyu a cikin Libsyn kafin ku sami damar sallamawa zuwa iHeartRadio.

Submitaddamar da Fayil ɗin ku zuwa iHeartRadio

  • Sunny - Idan kwafin adukanka ya riga ya kasance a cikin iTunes, zai bayyana a cikin kwana ɗaya akan Ruwan sama. Idan ba haka ba, kuna iya ƙara shi da hannu:

Da hannu Addara Podcast ɗinka da hannu

  • Aljihunan Pocket - Aikace-aikacen yanar gizo da aikace-aikacen hannu waɗanda ke ba masu amfani damar sarrafawa da sauraro a cikin na'urori. Sanya kwasfan ku ta hanyar Aljihunan Sallah suka sallama page.

Sanya Fayil ɗin ku zuwa Aljihunan Aljihu

  • Podchaser - kundin adana bayanai da kayan aikin gano su. Burin su shine su kawo maka sauki kan samar da tsokaci game da kwasfan fayilolin da kake so da kuma saurin gano kwasfan fayiloli. Nemi kwasfan fayilolinku a Podchaser kuma zaku iya da'awar ta amfani da imel ɗin rijista a cikin abincinku na podcast.

Da'awar Podcast ɗinku a Podchaser

  • wukake - Podknife adireshin kan layi ne na kwasfan fayiloli wanda ke aiki mai girma don shirya kwasfan fayiloli ta hanyar magana da wuri. Masu amfani za su iya yin bita da kuma fi so kwasfan fayilolin da suka fi so. Da zarar kayi rijista da shiga, zaka sami hanyar haɗin ƙaddamarwa a cikin menu.

Yi rijista don Podknife

  • Gidan Radio - RadioPublic ita ce lafiyayyar, za a iya daidaitawa, kuma mai ɗorewa ta hanyar tattalin masarufin watsa shirye-shiryen sauraren shirye-shiryen watsa shirye-shiryen watsa labarai suna jira. Muna taimaka wa masu sauraro su gano, mu'amala da su, da kuma bayar da lada ga masu yin kwasfan fayiloli - ku. Tabbatar da shirinku akan RadioPublic don fara haɗi tare da masu sauraron ku a yau.

Da'awar Podcast a kan RadioPublic

  • Dinki - Da kaina, Stitcher shine aikin kwasfan fayilolin da na fi so. Duk aikin saurarenn Podcast na ana yi ta wannan aikin. Stitcher aikace-aikace kyauta ne tare da shirye-shiryen rediyo sama da 65,000 da kwasfan fayiloli ana samunsu. Don ƙaddamar da kwasfan fayiloli, kuna buƙatar yin rijista azaman abokin tarayya. Akwai bayanan kididdigar ku a Tashar Abokin Hulɗa ma.

Sanya Podcast dinka zuwa Stitcher

  • TuneIn - TuneIn wani kundin adireshin kyauta ne wanda zaku iya gabatar da kwasfan fayiloli. Don ƙaddamar da kwasfan fayiloli, kuna buƙatar cika fom ɗin su. Ba za ku sami asusu tare da TuneIn ba kamar ku tare da sauran kundayen adireshi. Don haka, idan kuna buƙatar sabunta komai a cikin abincinku, kuna buƙatar sake shiga wannan aikin kuma. TuneIn yana da ƙwarewar Amazon inda za a iya buga fayilolinku ta hanyar na'urori masu ƙarfin Alexa!

Addara Podcast ɗinku zuwa TuneIn

Raba Shirye-shiryen Sauti akan Kafafen Sadarwa

  • audiogram - Juya audio naka zuwa nishadantar da kai bidiyo audiogram.
  • Matashin kai - Createirƙira shirye-shiryen raƙuman motsi, cikakkun abubuwa a cikin bidiyo, kwafa ta atomatik, da inganta kwasfan fayilolinku tare da bidiyo da yawa yadda kuke so akan Matashin kai.
  • Wawa - Wawa ba ka damar ƙirƙirar shirye-shiryen odiyo - bidiyo tare da odiyo na podcast - wanda za'a iya raba shi ta hanyar amfani da ɗan wasan su.

Yadda za a Inganta Podcast ɗinka

Shin kun san cewa Google yanzu yana nunin kwasfan fayiloli sannan kuma yana nunin su akan carousel akan shafukan sakamakon binciken injin bincike? Google yana bayar da cikakkun bayanai akan matakan zuwa Tabbatar da akwatinan bayananku

a cikin labarin tallafi. Na rubuta yadda ake tabbatar da cewa Google ya san kuna da kwasfan fayiloli idan kuna da shi WordPress amma suna karɓar kwasfan fayiloli akan fayilolin waje sabis na karɓar baƙi

Kwasfan fayiloli a cikin Sakamakon Bincike

Aara Podcast Smart Banner

Na'urorin iOS suna da ikon ƙara banner mai kaifin baki a saman gidan yanar gizan ku don masu amfani da Apple iPhone don ganin kwasfan ku, buɗe shi a cikin Podcasts App, kuma ku yi rijista da shi. Kuna iya karanta yadda ake yin hakan a cikin wannan labarin akan iTunes Smart Banners don Podcasts.

Kundin adireshi da aka biya

Hakanan akwai wasu kundayen adireshi da aka biya waɗanda zaku iya amfani dasu don karɓar baƙon fayilolinku ko kawai amfani da su azaman wani kundin adireshi. Duk da yake kuna iya shakkar biya wasu daga cikin waɗannan, ba ku taɓa sanin inda masu sauraron ku ke sauraro ba. Ina ba da shawarar gwada su duka aƙalla shekara guda kuma ga wane irin ƙididdiga kuke samu daga waɗannan kundayen adireshin kafin soke su. Yawancin waɗannan suna farawa tare da asusun kyauta, amma da sauri za ku rasa sarari a cikin asusunku na kyauta.

  • Acast - Acast yana bayar da duk abin da kuke buƙatar ƙirƙira da raba kwasfan fayiloli a ko'ina.
  • Audio Boom - Audio Boom yana sa masu yin kwasfan fayiloli su dauki bakuncin, su rarraba kuma su sanya kudi a cikin kudin.
  • Tsakar Gida - SubBean yayi kamanceceniya da Spreaker a matsayin mai masaukin gidan talla. A cikin kwarewarmu, akwai maganganu game da shigo da ciyarwar RSS ɗinmu ta yadda koyaushe ba zai sami sabbin abubuwa ba. Amma duk da haka, sanannen mashahuri ne tsakanin masu watsa shirye-shirye.
  • Binciken Bincike - PodSearch yana ba da kayan aikin bincike mai sauƙin amfani, gami da rukuni, shirye-shiryen sama, sabbin shirye-shirye, da kalmomin shiga, don taimaka muku samun kwasfan fayiloli da zaku ji daɗi. Yi rijista a nan.
  • SoundCloud - SoundCloud shine ɗayan sabbin kundin adireshi wanda Edge na Gidan Rediyon Yanar gizo yake ciki kuma tare da asusun mu na Libsyn, mun sami damar daidaitawa ta atomatik tare kuma ƙirƙirar asusun yana da sauƙi ta hanyar Libsyn.
  • Mai watsa labarai - Spreaker mashahuri ne mai masaukin baki, musamman tsakanin masu kwafan fayilolin shirye shirye wadanda suke son watsa labarai kai tsaye. Suna da babban ɗan wasa wanda zai baka damar yin rayuwa kai tsaye tare da yin ajiyar kowane ɓangare don waɗanda suka rasa watsa shirye-shiryen kai tsaye.

Na tabbata akwai wasu, amma waɗannan sune kundin adireshin da muke amfani dasu a Edge Media Studios don abokan cinikinmu na samar da kwasfan fayiloli. Idan kuna da wasu waɗanda zan iya rasa, tabbas ku sanar da ni a cikin maganganun da ke ƙasa!

'Yan wasan Yanar Gizo Podcast

  • Widget din Yankin gefe na WordPress - ba tare da yin la'akari da inda aka shirya kwalliyar ku ba, kara shi zuwa shafin ku wata hanya ce mai kyau don samun masu sauraro masu dacewa. Shafin Yankin Podcast na WordPress yana ba da dama mai nuna dama cikin sauƙi ko gajeren hanya don shigar da duk abincinka (tare da mai kunnawa) ko'ina cikin rukunin yanar gizonku.
  • Jetpack - Farko na farko na WordPress don haɓaka rukunin yanar gizonku yanzu yana da toshiyar podcast da zaku iya ƙarawa zuwa abun cikinku wanda ke ƙirƙirar mai kunna fayilolin Podcast ta atomatik.
Podcast player toshe

Anan ga wasu ƙarin plugins da aka biya waɗanda zasu nuna kwasfan fayilolinku da kyau a cikin WordPress.

Social Media

Kar ka manta da muhimmiyar rawar da kafofin sada zumunta zasu iya takawa wajen tallata fayilolin fayilolinku, sababbi da tsofaffi! Twitter, Facebook, LinkedIn, Instagram… har ma da Google +… duk suna iya taimaka muku don haɓaka masu sauraron ku da kuma motsa ƙarin masu sauraro da masu biyan kuɗi don abubuwan ku.

Tare da kayan aikin kula da kafofin watsa labarai kamar Agorapulse, zaku iya yin jerin gwano ga duk waɗannan bayanan martaba cikin sauƙi, tare da saita maimaita hannun jari ga waɗancan fayilolin fayilolin da zaku iya ɗauka a matsayin mara kyawu. Ko, idan kun yi amfani da kayan aiki kamar FeedPress, zaku iya buga fayilolin kwalliyar ku ta atomatik zuwa bayanan ku na kafofin watsa labarun kai tsaye.

Yayin da kuke haɓaka masu sauraron ku a kan waɗancan dandamali, sabbin magoya baya iya ganin tsoffin kwasfan fayiloli, don haka babbar hanya ce ta haɓaka ganuwa. Mabuɗin shine ƙirƙirar sakonnin kafofin watsa labarun waɗanda ke shiga, maimakon watsa labarai kawai na taken podcast ɗin ku. Gwada yin tambayoyi ko jera manyan takeauka. Kuma idan kun yi hira ko ambaci wani alama ko mai tasiri, tabbatar da sanya alama a cikin rabon zamantakewar ku!

Bayyanawa: Ina amfani da hanyoyin haɗin gwiwa a cikin wannan sakon don samfurori da yawa.

Hoton Thomas Brodbeck

Tom Brodbeck shine Babban Daraktan Digital Strategist & Digital Team Lead a Hirons, cikakken kamfanin dillancin kasuwanci ne a Indianapolis. Kwarewarsa an mai da hankali kan SEO, tallan dijital, tallan gidan yanar gizo, da samar da sauti / bidiyo. Hakanan an nuna shi a kan Social Media a Yau da Jaridar Injin Bincike.

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