Playnomics: Appimar Valimar Appimar Wayar Sadarwar Waya (AVP)

playnomics

Sayar da aikace-aikacen wayar ku babbar ƙa'ida ce, ƙimar dabaru don haka nemo jagorori da tabbatar da waɗannan jagororin sun canza, sun tsaya, kuma sun tashi azaman abokan ciniki. A cikin yanayin tallan tashoshi da yawa, yana da mahimmanci fahimtar inda kuke samun mafi kyawun dawowa kan saka hannun jari. Ba a auna wannan kawai ta hanyar farashi-da-danna - the darajar rayuwa dole ne a fahimci abokin ciniki na wayar hannu.

Lifetimeimar rayuwar abokin ciniki (CLV ko CLTV), ƙimar abokin ciniki na rayuwa (LCV), ko ƙimar rayuwar mai amfani (LTV) tsinkaya ce ta ribar da aka danganta ga duk alaƙar da ke gaba tare da abokin ciniki har tsawon lokacin da suka yi tare da alamarku, samfurin ko sabis.

Manajan kasuwanci na iya yin hasashen ƙimar abokin ciniki tsawon rayuwa da dawowa kan saka hannun jari tsakanin kwanakin da aka saya kan kamfen tare da Tsinkayar Valimar Playimar Playnomic tare da daidaito na 75%. Amintaccen redimar Amintaccen ya ba masu kasuwa damar gano tashoshi da ke ba da babbar riba ga saka hannun jari. 'Yan kasuwa sannan za su sake ware kashe talla don tashoshi da manyan ayyuka da kamfe a ainihin lokacin don iyakar ROI.

playnomics-saye-darajar-hangen nesa

Sakamako daga AVP rufe beta yana nuna cewa 5% na masu amfani sun annabta mafi ƙarancin kayan aikin AVP, suna da sama da 75% na duk kudaden shiga a cikin kwanakin 45 na farko. Farawa a yau duk masu haɓaka suna buɗe don shiga buɗe beta don samun damar zuwa AVP da wuri.

Bayyana wayar hannu daidai, halayyar mai amfani a cikin aikace-aikace shine mafi ƙimar fahimtar da mai kasuwa zai iya samu. Sakamakon farko ya nuna kayan aikinmu na AVP suna tsinkayar darajar rayuwa ta girkawa tare da sama da 75% daidaito ta hanyar tallan tallace-tallace, ko dai an biya su, ko kuma su tura su zuwa hanyoyin. Babbar tsallakewa ce don inganta kashe kuɗin kamfen da kuma nuna alama ga manajojin mallakar masu amfani. Chethan Ramachandran, Shugaba na Playnomics

Avp-gaban mota

Ba tare da ma'auni na ƙididdiga ba, ƙididdige ROI da kwanakin biya ta tushen samowa da kamfen talla na iya buƙatar watanni na tattara bayanai a cikin hanyoyin da yawa. Tare da AVP, yanzu yana yiwuwa a cire rashin tabbas na masu kasuwa ke fuskanta don nemo kwastomomi masu ƙima ta hanyar ba da cikakkiyar hasashen maimakon sayen bisa tsada-tsada. Redimar Valimar Samun yana amfani da tarin ilimin koyon aiki na Playnomics wanda ke ci gaba da tattarawa, yin nazari, da kuma ƙididdigar halayen mai amfani da mafi daidaitaccen hangen nesa, har ma cikin saurin canza yanayin dijital.

Binciken MobileApp, wani sifa analytics dandamali da ke aiki tare da abokan cinikayya kamar Supercell, EA, Square, da Kayak, kwanan nan sun haɗu tare da Playnomics don bayar da Hasashen Valimar Amintar ga abokan cinikin su.

Binciken MobileApp yana bawa yan kasuwar aikace-aikace SDK guda ɗaya don nuna bambanci. Ta hanyar haɗuwa tare da AVP, abokan cinikinmu na iya hango ƙimar rayuwar abokan hulɗarsu da tashoshi, ta yadda za a nuna alamun farko waɗanda asalin zasu iya zama tabbataccen ROI. Samun dama ga abubuwan hangen nesa kamar wannan shine mai canza wasa ga 'yan kasuwar aikace-aikacen da suke son saurin kamfen ɗin su don ingantaccen aiki. Peter Hamilton, Shugaba na HasOffers

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