Penguin 2.0: Gaskiya Huɗu Ya Kamata Ku sani

Penguin 2.0

Ya faru. Tare da rubutun blog daya, ƙaddamar da wani algorithm, da wasu awanni masu aiki, Penguin 2.0 an buɗe. Yanar gizo ba zata taba zama iri daya ba. Matt Cutts ya wallafa taƙaitaccen matsayi akan batun ranar 22 ga Mayu, 2013. Anan ga mahimman mahimman bayanai huɗu waɗanda ya kamata ku sani game da Penguin 2.0

1. Penguin 2.0 ya shafi 2.3% na duk tambayoyin Ingilishi da Amurka. 

Kadan 2.3% yayi maka sauti kamar karamin lamba, ka tuna cewa akwai kimanin bincike biliyan 5 na Google a kowace rana. 2.3% na biliyan 5 suna da yawa. Siteaya daga cikin rukunin kasuwancin kasuwanci na iya dogaro da tambayoyi daban-daban na 250 don yawan zirga-zirga da kudaden shiga. Tasirin ya fi girma fiye da ƙaramar lambar adadi na iya ba da shawara.

Ta hanyar kwatanta, Penguin 1.0 ya shafi 3.1% na duk rukunin yanar gizo. Ka tuna da bala'in sakamakon wannan?

2. Sauran tambayoyin yare suma Penguin 2.0 ya shafa

Kodayake yawancin tambayoyin Google ana gudanar dasu ne cikin Ingilishi, akwai ɗaruruwan miliyoyin tambayoyin da aka gudanar cikin wasu yarukan. Tasirin algorithmic na Google ya kai ga waɗannan sauran yarukan, yana sanya babban kibosh akan webspam akan matakin duniya. Harsuna za su fi yawan kaso mafi girma na webspam.

3. A algorithm ya canza ma.

Yana da mahimmanci a tuna cewa Google yana da gaba ɗaya canza algorithm a cikin Penguin 2.0. Wannan ba shaƙatar bayanai bane kawai, duk da cewa tsarin suna na “2.0” ya sa ya zama sauti haka. Wani sabon algorithm yana nufin cewa yawancin tsoffin dabarun spammy kawai baza suyi aiki ba kuma.

Babu shakka, wannan ba shine karo na farko da muka haɗu da Penguin ba. Ga tarihin harsashi na harshe na Penguin.

  • Afrilu 24, 2013: Penguin 1. Sabuntawa na Penguin na farko ya zo ne a ranar 24 ga Afrilu, 2012, kuma ya shafi fiye da 3% na tambayoyin.
  • Mayu 26, 2013: Sabunta Penguin. Wata daya bayan haka, Google ya sabunta algorithm, wanda yayi tasiri da ƙananan yan tambayoyi, kusan 01%
  • Oktoba 5, 2013: Sabunta Penguin. A lokacin bazarar 2012, Google ya sake sabunta bayanan. Wannan lokacin kusan 0.3% na tambayoyin ya shafa.
  • Mayu 22, 2013: Penguin 2.0 ya sake, wanda ya shafi 2.3% na duk tambayoyin.

Kamar yadda Cutts yayi bayani game da 2.0, “Sabon zamani ne na tsara bayanai. Abinda ya gabata na Penguin zaiyi duba ne kawai akan shafin yanar gizo. Sabon ƙarni na Penguin ya zurfafa sosai kuma yana da tasirin gaske a wasu ƙananan yankuna. ”

Masu kula da gidan yanar sadarwar da Penguin suka shafa za su ji tasirin sosai da wuya, kuma mai yiwuwa kuma ya dauki tsawon lokaci mai yawa don murmurewa. Wannan algorithm din yayi zurfi, ma'ana tasirin sa ya kusan zuwa kowane shafi cikin take hakkin.

4. Za a sami karin Penguins.

Ba mu taɓa jin ƙarshen Penguin ba. Muna tsammanin ƙarin gyare-gyare na algorithm, kamar yadda Google yayi tare da kowane sauye-sauyen algorithmic da suka taɓa yi. Algorithms sun haɓaka tare da canjin yanayin yanar gizo.

Matt Cutts da aka ambata, "Za mu iya daidaita tasirin amma muna so mu fara a mataki ɗaya sannan kuma za mu iya canza abubuwa yadda ya dace." Wani mai sharhi a shafinsa ya yi tambaya musamman game da ko Google zai "musanta kimar da ke sama ga masu yada sakonnin yanar gizo," kuma Mista Cutts ya amsa, "wannan na zuwa daga baya."

Wannan yana nuna karin matsi da kuma, watakila, ga wasu sassautawa, na tasirin Penguin 2.0 a tsawon watanni masu zuwa.

Yawancin masanan gidan yanar gizo da SEOs sun kasance cikin fahimta game da mummunan tasirin canje-canjen algorithm akan ingantaccen rukunin yanar gizon su. Wasu masanan gidan yanar gizo suna cikin abubuwan da ke iyo a webspam. Sun shafe watanni ko shekaru suna ƙirƙirar ingantaccen abun ciki, haɓaka haɗin manyan iko, da ƙirƙirar ingantaccen rukunin yanar gizo. Duk da haka, tare da fitowar sabon algorithm, suma suna fuskantar hukunci. Wani karamin ma'aikacin gidan yanar gizon ya ce, "Shin wauta ce na saka a shekarar da ta gabata don gina rukunin hukuma?"

yanke-amsa

A cikin ta'aziya, Cutts ya rubuta, "Muna da wasu abubuwa masu zuwa nan gaba a wannan bazarar waɗanda ya kamata su taimaka da irin rukunin yanar gizon da kuka ambata, don haka ina tsammanin kun yi zaɓin da ya dace don aiki kan ikon ginin."

Bayan lokaci, tsarin algorithm ya kama tare da webspam. Har yanzu akwai wasu hanyoyi don wasa da tsarin, amma wasannin sun tsaya cak yayin da Panda ko Penguin suka hau kan filin kwallon. Yana da kyau koyaushe yin biyayya ga dokokin wasan.

Shin Penguin 2.0 ya shafe ku?

Idan kana mamaki ko Penguin 2.0 ya shafe ku, zaka iya yin naka binciken.

  • Bincika matsayin martaba. Idan sun ƙi sosai fara a ranar 22 ga Mayu, akwai kyakkyawar dama cewa rukunin yanar gizon ku ya shafa.
  • Yi nazarin shafukan da suka karɓi mafi mahimmancin ginin ginin, misali shafin gidanku, shafin sauyawa, shafi na fanni, ko saukowa. Idan zirga-zirga ya ragu sosai, wannan alama ce ta tasirin Penguin 2.0.
  • Nemi kowane yuwuwar sauya matsayi na ƙungiyoyin maɓalli maimakon kawai takamaiman kalmomin musamman. Misali, idan kuna son yin martaba don “windows vps,” fiye da bincika kalmomin shiga kamar “windows vps hosting,” “samu windows vps hosting,” da sauran kalmomin makamantan su.
  • Bibiya hanyoyin zirga-zirgar ku cikin zurfin fadi. Google analytics shine abokinka yayin da kake nazarin shafin ka, sannan kuma ka murmure daga duk wani tasiri. Biya kulawa ta musamman ga yawan yawan zirga-zirgar ababen hawa, kuma yin hakan a duk manyan shafukan yanar gizonku. Misali, gano waɗanne shafuka ne suka fi yawan adadin yawan zirga-zirgar ƙwayoyi a cikin watan Afrilu 21-Mayu 21. Sannan, bincika idan waɗannan lambobin sun tsoma daga farkon 22 ga Mayu.

Babbar tambaya ba “shin abin ya shafe ni ba,” amma “me zan yi yanzu da abin ya shafe ni?”

Idan Penguin 2.0 ya shafe ka, ga abin da ya kamata ku yi:

Yadda ake murmurewa daga Penguin 2.0

Mataki 1. Huta. Zai zama lafiya.

Mataki 2. Gano da cire spammy ko ƙananan shafuka masu kyau daga gidan yanar gizonku. Ga kowane shafi a rukunin yanar gizonku, ku tambayi kanku shin da gaske yana ba da ƙima ga masu amfani ko kuma galibi ya wanzu ne azaman abincin injin bincike. Idan amsar gaskiya ce idan ta karshen ce, to yakamata ku haɓaka ko cire shi gaba ɗaya daga rukunin yanar gizonku.

mataki 3. Gano da cire haɗin haɗin shiga yanar gizo. Don gano waɗanne hanyoyin haɗin yanar gizo na iya haifar da tasirin ku kuma haifar da cutar ta Penguin 2.0, kuna buƙatar yin wani inbound hanyar haɗin bayanan dubawa (ko kuma wani kwararren yayi maka). Bayan kun gano waɗanne hanyoyin haɗin yanar gizo ne ake buƙatar cirewa, yunƙurin cire su ta hanyar yi wa imel ɗin imel da imel kuma cikin ladabi ku tambaye su cire mahaɗin zuwa gidan yanar gizonku. Bayan kun kammala buƙatun cire ku, ku tabbata ku raba su da kyau, ta amfani da Kayan Disavow na Google.

Mataki 4. Shiga cikin sabon kamfen na inbound ginin gini. Kuna buƙatar tabbatarwa da Google cewa rukunin yanar gizonku ya cancanci daraja a saman sakamakon bincike. Don yin haka, kuna buƙatar amintattun ƙuri'a na amincewa daga wasu ɓangarorin masu gaskiya. Waɗannan ƙuri'un sun zo ne ta hanyar hanyar shigowa daga wasu masu bugawar da Google ya aminta da su. Nuna abin da masu wallafa Google ke matsayi a saman sakamakon bincike don kalmominku na farko kuma ku tuntube su game da yin bakon gidan yanar gizo.

Kyakkyawan dabarun SEO mai zuwa gaba zai ƙi yarda ko tsunduma cikin ƙirar baƙar fata. Zai tabbatar da haɗin kan 3 ginshiƙai na SEO ta hanyar da ke kara darajar masu amfani da kuma kafa amana, abin yarda, da iko. Mayar da hankali kan abun ciki mai ƙarfi, kuma kuyi aiki kawai tare da hukumomin SEO masu mutunci tare da ingantaccen rikodin taimakawa shafuka don cin nasara.

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