Bincike Mai Biya: Matakai 10 don Cin nasarar Biyan Kowane Danna Sauye-sauye

Matakai 10 don Yin nasara tare da Bincike Mai Biyan Kuɗi

Abokin ciniki yana buga tallan da aka biya don inganta a da sauri tace a cikin ad… ana kiran kiran zuwa cibiyar kira inda ba a bayar da adadin ba. Kash Wani abokin ciniki yana jujjuya kalmomin akai-akai tunda basu samun canji. Kash… fom din siye ya gabatar da shafin da ba'a samu ba. Duk da haka wani abokin ciniki ya haɗa CAPTCHA akan nau'in ƙarni na jagora… wanda baya aiki a zahiri. Kash

Waɗannan duka misalai ne waɗanda ke biyan kamfanoni dubban daloli a cikin kasafin kuɗin binciken da aka biya. Ba wai kawai sun haifar da asarar kudaden kai tsaye ba, sun kuma bata damar da watakila ba za su taba dawowa ba.

Lokacin da tallace-tallace na yanar gizo ko jagororin ba su samo asali ba, kamfanoni galibi za su nuna musu tallan yanar gizo manufofi a matsayin villain. Kamfen ɗin ku na kan layi na iya buga abubuwan da suke so… amma har yanzu ya gaza saboda rashin aiwatar da kisa ta ƙarshe.

Anan akwai Matakai 10 don Lashe Canji tare da Binciken Biya

  1. Tabbatar cewa kana da wani analytics bayani a wuri (kuma amfani dashi).
  2. Enable bin raga (wanda aka fi sani da ecommerce tracking). Idan kawai kuna bin maƙasudin ne, sanya ƙima ga kowane burin da aka bi.
  3. kunna burin jujjuyawar juzu'i ga kowane daya auna. Saka idanu kan ayyuka ta tushe, kamfen, talla, maɓalli, da kowane yanayi.
  4. A cikin AdWords, Cibiyar Ad, ko wasu Asusun, tabbatar da hakan hira bin yana kunne kuma yana aiki yadda yakamata.
  5. A kai a kai bincika aiki ma'auni, ba kawai a cikin asusunku ba
  6. Auna ƙarin KPIs, gami da billa kudade, matsakaita shafuka a kowace ziyarar, da kuma matsakaicin lokaci a shafin ga kowane bangare yakin neman zabe. Matsanancin abun ciki a cikin rukunin yanar gizonku ko shafin saukowa na iya yin tasiri ga kamfen.
  7. Duba fitar da tsarin biya da kanka ko kuma wani mutum yayi matsayin Asirin Shopper don gano matsalolin.
  8. Gwada ikon ku don kammala ayyukan da ake so (zaka iya samun nasarar kammala tsari na kan layi ko neman kasida / kasida, da sauransu). Wannan yana da ma'ana ba kawai daga wani ba shin yana aiki tsinkaye, amma yana taimaka muku gano ƙwarewar mai amfani / al'amuran amfani wanda za'a iya gyara ko inganta akansa.
  9. Idan makusancinku ya dogara da yiwuwar motsawa ta hanyar a nurturing shirin, misali imel ko waya, bincika wannan kuma. Bugu da ƙari, ba yawan jagororin da kuke samarwa bane amma abin da kuke yi da su.
  10. Kuna iya yanke shawara mara kyau game da rashin talauci kuke tunanin kamfen ɗinku yake yi idan kimanta bayanan bayanan su kawai, yi gwada shafinku na yau da kullun.

Farashin nasara shine farkawa ta har abada. Tabbatar cewa abubuwa suna aiki! Gidan yanar gizon ku wani bangare ne na kasuwancin ku, ba rabu da shi ba. Idan jagoran gubar yana da mahimmanci, kar a tsaya a bin diddigin girman jagororin ku, amma saka idanu sakamakon. A wasu lokuta, inda kyautatawa yake da kyawawa / dole, aiwatarwar kan layi na iya zama batun. Kada ku yi zato.

2 Comments

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    Ga wata shawara da nake amfani da ita don biz na gida wanda ake kira rabuwar rana. mun adana kuɗi da yawa amma tsara jadawalin tallace-tallacenmu don bayyana a lokutan kasuwanci kawai na rana. Ina tsammani akwai rahoto (a ƙarƙashin ma'aunin girma idan na tuna daidai) wanda zai ba ku damar nazarin CPC da farashi ta jujjuyawar kowace sa'a ta yini don haka kawai za ku iya yin tallace-tallace a lokacin tsakar dare. Haƙiƙa mun fara aiwatar da haɓaka ƙididdigarmu a cikin waɗancan awannan lokutan don fitar da abokan hamayyarmu a wannan lokacin kuma mun ƙare da rage yawan kuɗaɗen ta hanyar yin hakan kuma tunda an fi niyyarsa. A zahiri ina samun simon abokina yana sarrafa mana asusun adwords dinmu, idan kanaso kayi magana dashi kawai kayi masa email a simon.b@resultsdriven.org ko 302-401-4478. Faɗa masa abokanka tare da Dean Jackson.

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