Ta yaya Fasahar OTT ke Karɓar TV ɗinka

Bidiyon Aiki

Idan kun taɓa yin binge-kallon jerin TV akan Hulu ko kallon fim akan Netflix, to kun yi amfani da shi kan-kan-kan abun ciki kuma wataƙila basu ma fahimta ba. Yawanci ake magana a kai a matsayin OTT a cikin al'ummomin watsa shirye-shirye da fasaha, wannan nau'in abun yana kewaye masu samar da TV na gargajiya kuma yana amfani da Intanet azaman abin hawa don watsa abubuwan ciki kamar sabon labarin baƙo Things ko a gidana, yana da Downton Abbey.

Ba wai kawai fasahar OTT ke bawa masu kallo kallon fina-finai da fina-finai a danna maballin ba, amma kuma tana ba su 'yancin yin hakan a kan nasu sharuɗɗan a duk lokacin da suke so. Ka yi tunani game da shi na ɗan lokaci. Sau nawa a baya dole ne ka sunkuyar da kai daga shirye-shirye saboda babu yadda za a yi ka halarci wasan karshe na lokacin wasan kwaikwayo TV da ka fi so?

Amsar mai yiwuwa ne kafin a gabatar da VCRs da DVRs - abin da nake ƙoƙarin faɗi shi ne cewa hanyar da muke amfani da kafofin watsa labarai ta canza sosai. Fasahar OTT ta sassauta ƙuntatawa tsakanin masu samar da abun ciki da masu amfani yayin da har yanzu ke ba masu amfani damar yin amfani da shirye-shiryen nishaɗin da suke tsammani daga babban fim da kuma gidan talabijin. Hakanan, na ambaci yawancin kyauta kyauta ne?

Kafin gabatarwar abun ciki na OTT - sanannen sanannen farkon wannan lokacin shine a cikin littafin 2008 Gabatarwa ga Injin Binciken Bidiyo ta David C. Ribbon da Zhu Liu, Halayen TV na masu kallo sun kasance sun kasance iri ɗaya tsawon shekaru. A taƙaice, ka sayi talabijin, ka biya kamfanin kebul don samun damar jigilar tashoshi, kuma voila, kana da tushen nishaɗi da yamma. Koyaya, abubuwa sun canza sosai saboda yawancin masu amfani sun yanke igiyar da duk wasu buƙatu da kamfanonin kebul ɗin suka ɗora musu. A cewar wani 2017

A cewar wani 2017 binciken wanda Leichtman Research Group, Inc. ya gudanar, 64% na iyalai 1,211 da aka bincika sun ce suna amfani da sabis kamar Netflix, Amazon Prime, Hulu, ko bidiyo akan buƙata. Hakanan ya gano cewa kashi 54% na masu amsa sun ce suna samun damar shiga Netflix a kai a kai, kusan ninki biyu (kashi 28) waɗanda suka yi a shekarar 2011. A zahiri, kamar na Q1 2017, Netflix yana da masu biyan kuɗi miliyan 98.75 a duk duniya. (Ga sanyi ginshiƙi nuna yanayin yadda mamayar duniya take.)

Kuma yayin da OTT ya ga haɓaka mai yawa a cikin mashahuran gidaje a duk faɗin duniya, wani yanki musamman da na lura inda kwanan nan ya sami ƙwarewa mai yawa yana cikin ƙungiyar kasuwancin. A cikin shekarar da ta gabata ko makamancin haka, na ga ƙungiyoyi da yawa suna ɗaukar fasahar OTT a matsayin wata hanya don nuna bayanan su ko samun damar wani a wani ɗan lokaci. Wannan damar tana da mahimmanci musamman tsakanin masu zartarwa masu aiki waɗanda ke buƙatar ingantaccen bayani ba tare da inda zasu kasance a lokacin ba.

Babban misali shine C-Suite TV, wanda ke gabatar da shirin TV C-Suite tare da Jeffrey Hayzlett. A farkon wannan shekarar, tashar kasuwancin da ake buƙata ta buƙaci kafa haɗin gwiwa tare da ReachMeTV, "hanyar sadarwar nishadi da tashoshi masu rarraba ta duniya," don watsa shirye-shirye na a talabijin a manyan filayen jirgin sama 50 a Amurka da fiye da otal-otal miliyan 1 a duk fadin kasar. Abin farin ciki ne ganin shirin na ya sami ƙarin ganuwa, musamman tare da waɗanda nake son kaiwa.

A ganina, filayen jirgin sama da otal-otal babu shakku wasu daga cikin mafi kyaun wurare don ɗaukar hankalin marassa kyau na matafiya waɗanda galibi suke samun cewa lokacin hutu da rana kawai shine yayin jiran jirgi ko shakatawa a harabar otal (karɓa daga hannun wani wanene ya san wannan duka sosai).

A da, idan babban jami'in kasuwanci yana son kallon duk wani kasuwancin da aka nuna, dole ne ko ita ta yi shi "tsohuwar hanya" ta kallon sa a wani takamaiman lokaci. Amma tare da gabatarwar fasaha ta OTT, zasu iya samun damar shirye-shiryen da ke biyan bukatun su akan lokacin su.

Ina da tabbacin cewa fasahar OTT za ta ci gaba ne kawai zuwa gaba yayin da muke zama al'umma mai ci gaba ta zamani. Wannan ci gaban zai bawa businessesan kasuwa da masu sayayya damar haɗuwa a kan sikelin duniya ba tare da matsalolin da masu samar da waya suka ba mu na dogon lokaci ba. Yayin da buƙatun samun dama kai tsaye cikin nishaɗi da shirye-shiryen ilimantarwa ke ƙaruwa, zai zama abin farin ciki ganin yadda fasahar OTT zata kai mu. Ban san ku ba, amma zan kasance don saurare don ganowa.

Me kuke tunani?

Wannan shafin yana amfani da Akismet don rage spam. Koyi yadda aka sarrafa bayanan bayaninka.