Journey na Abokin ciniki da andaukar Aiki na Optaukakawa

Mafi kyau

Ofayan fasaha mai ban sha'awa, ƙarin ci-gaba da na samu gani a IRCE ya kasance Optimove. Mafi kyau shine software na yanar gizo wanda masu kasuwancin kwastomomi suke amfani dashi kuma masanan riƙewa don haɓaka kasuwancin su na kan layi ta hanyar kwastomomin da suke dasu. Manhajar ta haɗu da fasahar talla tare da kimiyyar bayanai don taimakawa kamfanoni don haɓaka haɗin abokin ciniki da ƙimar rayuwa ta hanyar sarrafa kai tsaye da ingantaccen tallan riƙewa.

Haɗin keɓaɓɓen kayan fasaha na fasaha ya haɗa da samfurin kwastomomi masu ci gaba, nazarin masu amfani da tsinkaye, ƙaddara maƙasudin abokin ciniki, gudanar da tsarin tallata kalanda, sarrafa kai tsaye ta hanyoyin yaƙi, auna nasarar kamfen ta hanyar amfani da ƙungiyoyin gwaji / sarrafawa, abubuwan da ke faruwa a lokacin kamfen na zahiri. injinin bada shawara na keɓancewa, rukunin yanar gizo / aikace-aikacen aikace-aikace, da ingantattun rahotanni na kwastomomi da dashboards.

Lokacin da kamfanin ya ce, aiki da kai tsaye ta hanyar yakin neman zabe da yawa, suna magana ne kan ikon software dinsu na sarrafawa da aiwatar da kamfe din ta atomatik ta hanyar tashoshi da yawa a lokaci daya, gami da imel, SMS, sanarwar turawa, fitattun shafukan yanar gizo, a-game / in -aikar da sako, tutar zaure, Masu Sauraron Al'adu na Facebook da sauransu. Samfurin yana ba da haɗin haɗin ciki (gami da IBM Marketing Cloud, Emarsys, Cloudforce Marketing Cloud, Textlocal, Facebook Custom Audiences da Google Ads), amma kuma yana da API mai ƙarfi wanda ya sa ya zama kai tsaye don haɗawa Mafi kyau tare da kowane dandalin aiwatar da tallan tallace-tallace a cikin gida.

Haskakawa mai ban sha'awa game da samfurin shine cewa komai yana aiki kusa da ƙananan ɓangaren abokin ciniki. Kayan aikin yana raba abokan ciniki yau da kullun, gwargwadon bayanan da ke haifar da sauye-sauye masu saurin abokan ciniki. Wadannan ɗaruruwan ƙananan ƙungiyoyin kwastomomi masu kamanceceniya a cikin bayanan abokan cinikin na iya zama masu niyya ta hanyar sadarwa mai tasiri sosai. Babban ɓangaren injin ƙananan ƙananan abubuwa ya dogara ne da samfurin halayyar hango nesa: samfurin yana amfani da ƙididdigar lissafi da ƙididdigar lissafi zuwa ma'amala, halayya da bayanan alƙaluma don tsinkayar halin abokin ciniki na gaba da ƙimar rayuwa.

Wani karin haske shine kamfen na ainihi na Optimove. Wadannan kamfen-da aka haifar da kamfen din, wanda galibi akan mayar da hankali ne kan takamaiman bangarorin abokan ciniki (kamar masu sha'awar wasan motsa jiki, masu kashe kudade masu yawa, masu siyayya ko kuma kwastomomi masu yuwuwa), ya sanya yan kasuwa sauki su isar da sakonnin talla masu matukar muhimmanci ga kwastomomi, a lokacin, ya danganta da takamaiman haɗuwa da ayyukan abokin ciniki (alal misali: shiga shafin farko a cikin sama da wata ɗaya kuma ya ziyarci sashen jakunkuna). Ta hanyar haɗa magunguna na musamman na tallace-tallace dangane da ayyukan abokan ciniki da zurfin rarrabuwa da Optimove ya bayar, yan kasuwa suna da tasiri sosai akan amsar abokin ciniki da aminci.

Aya daga cikin mahimman bayanai da za a ambata shi ne cewa kamfanin ya sanya software ɗin su azaman hanya mafi inganci ga masu kasuwa don gudanar da tafiye-tafiyen abokin ciniki. Madadin tsarin gargajiya don gudanar da tafiye-tafiyen abokin ciniki, wanda ya dogara da ƙirƙirar iyakoki na takaddama mai gudana, Optimove yana bawa yan kasuwa damar gudanar da sauƙin balaguron abokin ciniki ta hanyar dogaro da karamin sashi mai rabewa: ta hanyar amfani da bayanan kwastomomi da tsarin halayyar hangen nesa don gano mahimman abubuwan shiga tsakani - da mafi kyawun nau'ikan martani da ayyuka ga kowane - yan kasuwa na iya haɓaka haɗin abokin ciniki da gamsuwa a kowane matakin kowane abokin tafiya. , ba tare da la'akari da yadda kwastomomi suka kai karamin sashin su na yanzu ba. Wannan hanyar ta yi alƙawarin samar da cikakken ɗaukar hoto na abokin ciniki da kuma zama mai sauƙi ga masu kasuwa don haɓaka da haɓaka dabarun tafiya abokin ciniki.

Kasuwancin Abokin ciniki mara iyaka mara kyau

Game da Optimove

Tuni babban mai siyar da kayan sarrafa kai a Turai, Mafi kyau yana haɓaka kasancewarta cikin sauri a Amurka tare da ƙaura kwanan nan na co-kafa da Shugaba Pini Yakuel zuwa ofishin New York. Kamfanin ya riga ya ci abokan cinikin Amurka a tsaye kamar e-kiri (LuckyVitamin, eBags, Freshly.com), wasan caca na zamantakewa (Zynga, Scopely, Caesar's Interactive Entertainment), caca na wasanni (BetAmerica) da sabis na dijital (Outbrain, Gett).

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