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Mafi Kyau: Tuƙi Dangantakar Abokin Ciniki tare da AI

Optimove shine jagoran masana'antu a fagen gudanar da dangantakar abokan ciniki (CRM), an gane ta AI- jagoran ƙungiyar kade-kade, cikakkiyar fahimtar abokin ciniki, da tsarin tashoshi da yawa.

Ana bikin kamfanin don ikon keɓance tafiye-tafiyen abokin ciniki a sikelin da tabbatar da ingantaccen sadarwa da haɗin kai a duk wuraren taɓa abokan ciniki.

Optimove ya sami cikakkiyar maki a cikin ma'auni 12 a cikin Forrester's Wave don Gudanar da Yakin Cross-Channel, gami da Gwaji & Haɓaka, Haɗin Samfuri, Hanyar Kasuwa, da Tallafin Kayayyaki & Sabis.

Mafi kyau

A jigon nasarar Optimove shine tsayawa tsayin daka ga riƙe abokin ciniki da maimaita kasuwanci - mahimman abubuwan da ke haifar da haɓaka a cikin yanayin kasuwancin yau. Don cimma wannan, Optimove yana samar da ginshiƙai masu mahimmanci guda huɗu:

  1. Discovery: Bayar da sauƙi mai sauƙi, haɗin kai bayanan abokin ciniki da amfani da AI don bayyana damar haɗin gwiwa mai mahimmanci.
  2. Optimization: Aiwatar da algorithms na inganta kai da shawarwarin danna sau ɗaya don ci gaba da haɓaka kamfen da balaguron abokin ciniki.
  3. Orchestration: Tabbatar da jituwa a cikin kamfen ɗin tashoshi da yawa, don haka kowane abokin ciniki koyaushe yana karɓar saƙo mafi kyau.
  4. Halarci: Samar da fahimtar tasirin CRM Marketing ta hanyar ƙididdige ƙididdige ƙimar ƙimar kowane hulɗar abokin ciniki.

Ƙarfafa Ta hanyar Dandalin Bayanai na Abokin Ciniki na Zamani (CDP), Optimove yana ƙarfafa kamfanoni don ƙirƙirar ɗaruruwan ɓangarorin granular, yin amfani da ƙididdigar ƙididdiga na abokin ciniki don cikakkiyar ra'ayi ɗaya na abokin ciniki. An amince da dandamali sama da 500 mai tsayi mai tsayi, talla, samfuran tushen bayanai a duk duniya, waɗanda ke yaba ikon keɓancewa da haɓaka ayyukansu a cikin ƙasashe da yankuna daban-daban.

Yanzu, bari mu zurfafa cikin abubuwan farko na kamfani guda biyu: Platform Tallace-tallacen da Abokin Ciniki ke jagoranta da Platform Experience Platform.

Real-Time CDP: Platform Tallace-tallacen Abokin Ciniki

Kasuwanci galibi suna kokawa don yin amfani da bayanan abokin ciniki yadda ya kamata, yana iyakance ikonsu na gudanar da keɓaɓɓen kamfen tallan tallace-tallace. Platform Marketing-Led Abokin Ciniki na Optimove yana kawar da wannan matsala, yana bawa masu amfani da ba fasaha damar amfani da bayanan abokin ciniki, sarrafa kamfen ɗin tallace-tallace, da haɓaka sadarwar abokin ciniki. Wannan samfurin yana tabbatar da ingantaccen tallan tallace-tallace da haɗin gwiwar abokin ciniki, yana haifar da haɓakar kudaden shiga.

Platform Marketing-Led Marketing Platform daga Optimove an ƙera shi don haɓaka haɓaka mai mahimmanci ta hanyar tsarawa, aiwatarwa, aunawa, da haɓaka keɓaɓɓen kamfen ɗin Gudanarwar Abokin Ciniki (CRM). Samfurin ya ƙunshi sassa da yawa:

  1. Real-Time CDP (Platform Data Abokin ciniki): Wannan bayani yana ingests da aiwatar da duk bayanan abokin ciniki, yana ƙarfafa shi cikin ra'ayi na abokin ciniki wanda ke da damar masu amfani da ba fasaha ba. Ta hanyar samar da bayanan abokin ciniki cikin sauƙi da narkewa, kasuwanci na iya haɓaka fahimtar abokin ciniki da haɓaka yanke shawara.
  2. Yanke Shawarar tashoshi da yawa: Dandalin yana ba wa masu kasuwa damar gudanar da tasiri, babban sikelin, sadarwar abokan ciniki da yawa. Ta hanyar ba da damar ƙirƙirar tafiye-tafiyen abokin ciniki wanda ya haɗa da fifikon saƙo da tsarin keɓance abokin ciniki, dandamali yana tabbatar da ingantaccen haɗin gwiwar abokin ciniki.
  3. Inganta AI (Optibot): Optibot, bot ɗin tallace-tallacen alaƙa mai ban sha'awa, yana buɗe abubuwan da za a iya aiwatarwa don ci gaba da haɓaka sadarwar abokin ciniki. Yana gano damar samun kudaden shiga da ba a iya amfani da su ba a cikin tushen abokin cinikin ku, yana ba da damar haɓaka ayyuka masu girma, tushen bayanai.
  4. Tashoshin Talla & Haɗin kai: Optimove yana ba da tashoshi na tallace-tallace na asali da haɗin kai waɗanda ke haɓaka ainihin ƙarfin kasuwancin sa na CRM, yaɗawa cikin imel, sanarwar tura wayar hannu, sanarwar tura yanar gizo, fafutukan yanar gizo, da ƙari.

Platform Marketing-Jagorancin Abokin Ciniki yana ƙaddamar da damar yin amfani da bayanan abokin ciniki, yana bawa ƙungiyoyi damar haɓaka keɓaɓɓen kamfen da haɓaka haɗin gwiwa ba tare da buƙatar ƙwarewar fasaha ba.

Shawarwari na Abun cikin lokaci na ainihi: Dandalin Ƙwarewar Dijital

Ana ƙalubalantar ƴan kasuwa tare da samar da keɓaɓɓen, ƙwarewa ga abokan ciniki a cikin ainihin lokaci. Shawarwari na abun ciki na lokaci-lokaci suna haɓaka haɗin gwiwar abokin ciniki da gamsuwa, rage lokaci-zuwa-canzawa, da haɓaka ƙimar rayuwar abokin ciniki (CLV).

Platform na Optimove's Digital Experience Platform shine cikakken bayani da aka ƙera don sadar da keɓaɓɓen, ƙwarewar abokin ciniki na ainihin-lokaci wanda ke ba da juzu'i cikin sauri da haɓaka ƙimar abokin ciniki. Muhimman abubuwan wannan dandali sun haɗa da:

  1. Shawarwari na Abun cikin Lokaci na Gaskiya: Dandalin yana canza wurare na dijital zuwa abubuwan da suka dace tare da shawarwarin abun ciki na mutum ɗaya daga ziyarar farko.
  2. Injin Bincike Mai Wayo Mai ƙarfi AI: Wannan fasalin yana ba da wayo, sakamakon bincike na musamman tare da saurin gyara kai da shawarwarin abun ciki.
  3. Abubuwan da ke faruwa da Shahararrun abun ciki: Dandalin yana taimaka wa 'yan kasuwa su kasance masu dacewa da ci gaban abubuwan da masu sauraron su ke so ta hanyar ganowa da kuma ba da fifikon abubuwan da suka fi shahara a ainihin lokaci.
  4. Sakewa Na Musamman: Ingantawa yana haɓaka tasirin tallace-tallace na shirye-shirye tare da keɓaɓɓen tallace-tallace masu ƙarfi, haɓaka haɗin gwiwar abokin ciniki da ƙimar canji.

Platform Experiencewar Dijital yana canza yadda kasuwancin ke hulɗa da abokan ciniki akan layi. Yana gabatar da matakin keɓancewa da amsawa wanda ba kawai inganta ƙwarewar abokin ciniki ba har ma yana taimaka wa kasuwanci don fahimtar abokan cinikin su da kyau, haɓaka alaƙar dogon lokaci da haɓaka aikin kasuwanci.

Nemi Mafi kyawun Demo

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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