Haɗin Nazarin OpinionLab da Gwaji

ra'ayi

BayaninLab dandamali ne don ɗaukar bayanan abokin ciniki ta hanyar bincike da kuma ra'ayoyinku na gidan yanar gizon ku. OpinionLab tana kiransa Bayanai na Voice-Of-Customer (VOC). OpinionLab yanzu yana faɗaɗa kayan aikin sa don haɗa duka biyun hadewar nazari da gwaji. Wannan yana da matukar taimako don daidaita ra'ayoyin baƙi tare da ayyukan rukunin yanar gizon su.

Tare da farashin siyan sabon abokin ciniki sau shida zuwa bakwai na riƙon wanda yake a halin yanzu, yana da mahimmanci ga buhuna don rattaba hannu kan shigar da masu sa hannun jari bai taɓa zama mafi girma ba ,? Inji Rand Nickerson, Shugaba na OpinionLab. Duk da yake Yanar gizo analytics ba da muhimmiyar fahimta game da abin da baƙi ke yi a kan layi, yawo da bayanan VOC wanda ke bayyana dalilin da ya sa waɗannan masu amfani suke yin yadda suke yi. Tare da fadada ingantattun kayan aikin hadewar mu da suka hada da nau'ikan dandamali masu yawa da na A / B kamar su Omniture Test & Target, a yanzu samfuran za su iya sanya takamaiman kwastomomin da ke kan shafi. analytics sakamakon gwaji. Baya ga gano nasarori ko wuraren matsala yadda ya kamata, kamfanoni suna iya yin amfani da mahimman abubuwan koyo a duk faɗin gidan yanar gizon su ko ƙungiyarsu, suna haɓaka ROI kowane gwajin da aka yi.

Misali, idan analytics bayanai sun bayyana karuwar kwatsam a cikin adadin tsallewar shafi, zaku iya haɗa rahotannin sharhi na abokin ciniki don sanin dalilin da yasa mutane suke barin. Ko kuma, idan kun karɓi faɗakarwa da ke nuna cewa yawancin baƙon shafi suna yin maganganu marasa kyau, zaku iya danna sau ɗaya don duba kowane mai amfani analytics data ko sake kunnawa zaman.

opinionlab hadewa

The analytics hadewa a halin yanzu yana aiki tare da WebTrends, TeaLeaf, Google Analytics, Omniture, CoreMetrics da sauransu.

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