Lissafin Kasuwancin Layi na na cikin Tsarin Umarni

lissafi

Akwai tarin abubuwa da suke buƙatar cika don cikakken amfani da dabarun tallan kan layi, amma galibi nakanyi mamakin fifikon da kamfanoni ke sanya kowane abu akan jerin abubuwan. Yayin da muke ɗaukar sabbin abokan ciniki, muna neman tabbatar da dabarun da ke da tasiri sosai da farko… musamman idan suna da sauƙi. Shawara: tallan abun ciki da tallan kafofin watsa labarun ba sauki bane.

  1. website - Shin kamfanin yana da gidan yanar sadarwar da ke haifar da martani daga masu sauraron ku cewa dukansu tushen amintaccen bayani ne kuma samfurin ko aikin zai kasance da amfani ga bukatun maziyarcin?
  2. Ƙasashen - Shin rukunin yanar gizon yana da hanyar yin sayayya ko neman amsa daga maziyar? Idan baku siyar da samfur, wannan na iya zama shafi mai saukowa tare da tsari don tattara bayanan baƙo a cikin ciniki don zanga-zanga ko zazzage wasu nau'ikan.
  3. ji - Menene analytics kayan aiki kuna da wurin don auna aikin kuma ya taimaka muku don inganta aikin tallan ku na kan layi gaba ɗaya?
  4. Sales - Ta yaya kamfanin ke bin baƙi waɗanda suka shiga harkar? An kama bayanan a cikin CRM? Ko kuma yana fara aiwatar da aikin sarrafa kai na talla don ci da amsa ga jagora?
  5. Emel - Shin kuna da tsarin imel wanda koyaushe yake bawa abokan cinikayyar abubuwa masu mahimmanci da / ko abubuwan hangen nesa tare da abubuwan da zasu dawo dasu zuwa rukunin yanar gizon ku kuma canza su cikin abokan ciniki?
  6. Mobile - Shin shafin ya inganta don wayar hannu da kallon kwamfutar hannu? Idan ba haka ba, baku rasa baƙi da yawa waɗanda ke son yin wasu bincike kan alama amma suna barin saboda ba a inganta rukunin yanar gizonku don kallon su ba.
  7. search - Yanzu tunda kuna da babban shafin yanar gizo da tsari mai ƙarfi don neman jagorori, ta yaya zaku haɓaka adadin jagororin da suka dace? Ya kamata a gina rukunin yanar gizonku a kan tsarin sarrafa abun ciki wanda aka inganta shi don bincike. Abubuwan ku yakamata suyi amfani da su keywords yadda ya kamata.
  8. Local - Shin baƙi waɗanda ke neman samfuran ku ko sabis suna neman su a yanki? Shin kun inganta abubuwan ku don inganta samfuranku da aiyukanku yanki-yanki? Kuna so a ƙara shafukan wannan niyya bincike na gari sharuɗɗa Yakamata a lissafa kasuwancinku akan kundin adireshin kasuwancin Google da Bing.
  9. reviews - Shin akwai rukunin yanar gizon bita game da nau'ikan kayayyaki da aiyukan da kuka samar? Shin ana lissafin kasuwancinku ko samfurinku akan su? Shin kuna da hanyar da zaku iya kaiwa ga sake dubawa zuwa waɗancan rukunin yanar gizon tare da abokan cinikin ku na yanzu? Shafuka kamar Jerin Angie (abokin ciniki) kuma Yelp na iya fitar da kasuwanci da yawa!
  10. Content - Shin kuna da hanyar buga abun ciki akai-akai a yankinku wanda yake da mahimmanci ga masu sauraron ku? Samun yanar gizo na kamfani wata hanya ce mai kyau ta rubuta kwanan nan, abubuwan da suka dace kuma masu dacewa waɗanda masu sauraron ku ke buƙata. Yi amfani da kafofin watsa labarai daban-daban don jawo hankalin masu sauraro daban-daban in rubutu a cikin rubutun blog, hoto a cikin sigogi, sabuntawar instagram da bayanai, sauti a cikin kwasfan fayiloli, da bidiyo a Youtube da Vimeo sabuntawa. Kuma kar ku manta da kayan aikin hulɗa! Calculators da sauran kayan aikin suna da ban mamaki wajen jan hankalin masu sauraro.
  11. Social - Kuna da asusun Twitter? Shafin LinkedIn? Shafin Facebook? Shafin Google+? Bayanan Instagram? Shafin mai ban sha'awa? Idan kun sami damar haɓaka babban abun ciki mai ɗorewa kuma ku kula da layin sadarwa, ta hanyar zamantakewa, tare da abokan cinikinku da abubuwan da kuke fata, zamantakewa na iya taimakawa wajen faɗaɗa saƙonku zuwa sauran hanyoyin sadarwar da suka dace ta hanyar gina ƙungiyar magoya baya. Yaya kuke amfani da masoyan ku don inganta kasuwancin ku?
  12. Promotion - Yanzu tunda kuna da dukkan hanyoyin samarwa, amsawa da fadada sakonku, lokaci yayi da zaku inganta shi kuma. Binciken da aka biya, sakonnin talla, talla na Facebook, talla na Twitter, talla na Youtube, dangantakar jama'a, sakin labaran… yana samun sauki da kuma araha dan bunkasa abubuwan ka a sauran hanyoyin sadarwar da suka dace. Mayila ba za ku iya shiga waɗannan hanyoyin sadarwar ta hanyar babban abun ciki kai kaɗai ba, amma ana samun dama gare ku ta hanyar talla.
  13. aiki da kai - yawan matsakaita da cibiyoyin sadarwa suna kara rikitarwa a kowace rana, amma albarkatun da muke samarwa sassan kasuwanci baya fadada daidai gwargwado. Wannan ya sa aikin kai ya zama dole a zamanin yau. Toarfin buga saƙo mai dacewa a lokacin da ya dace, saka idanu da buƙatun hanya daga kowace hanyar sadarwa da sanya shi zuwa madaidaiciyar hanya, ƙimar ci da amsa kai tsaye ga jagororin gwargwadon matsayin aikinsu, da kuma hanyar tattara waɗannan bayanan a cikin tsarin amfani… sarrafa kansa shine mabuɗin haɓaka tallan ku na kan layi.
  14. Diversity - wannan bazai iya yin mafi yawan jeri ba, amma na yi imanin samun cibiyar sadarwa na ƙwararru don taimaka muku tare da ƙoƙarin tallan ku na kan layi yana da mahimmanci. Yawancin masu sana'ar kasuwanci suna da sana'a wacce suka gamsu da ita. Wasu lokuta suna da kwanciyar hankali sosai cewa matsakaicin da suke yabawa yana ba da fifiko kuma waɗannan dabarun sun ɓace gaba ɗaya. Tambayi ƙwararren masanin tallan imel, alal misali, game da gina rukunin Facebook kuma za su iya yi muku izgili - duk da cewa yawancin kamfanoni da yawa suna tuka kasuwanci ta hanyar Facebook. Cin bashi daga ƙwarewar hanyar sadarwar ku koyaushe yana ba ku damar fahimtar ƙarin karatu, ƙarin kayan aiki, da ƙarin dama don haɓaka ƙoƙarin kasuwancin ku na kan layi.
  15. Testing - Ta kowane hanyar kowace dabarar, damar yin A / B da gwaji iri-iri shine wanda bai kamata a manta dashi ba. (A zahiri nayi watsi dashi anan kuma godiya Robert Clarke of Op Ed Talla, mun kara da shi!)

Wannan shine fifikona kamar yadda nake kimanta kasuwancin 'yunƙurin tallan kan layi amma bazai yuwu ba ta kowane hali. Me kuma kuke nema a cikin dabarun tallan kan layi? Shin na rasa wani abu? Shin odar abubuwan fifiko na kekashewa?

Na tattauna wannan jerin abubuwan a cikin sabon fayilolin kwanan nan:

4 Comments

  1. 1

    Babban blog Douglas, Zan kuma ƙara CRO (Ingantaccen ateimar Canzawa) ta hanyar A / B da Multivariate gwaji zuwa jerin - za a iya inganta rukunin yanar gizo da gaske ta hanyar gwaji, gwaji, gwaji 🙂

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