Nunin Bayani na Kayayyaki: Omniture vs Webtrends

hotunan yanar gizo

Muna da abokan ciniki waɗanda ke amfani da duka Omniture da Webtrends. Tabbas, idan kun karanta wannan rukunin yanar gizon, kun san cewa Webtrends abokin ciniki ne. Wannan cikakken bayani ne cewa zan iya samun ra'ayoyi mara kyau game da abubuwa one amma da fatan za a kalli sabbin hanyoyin mu'amala da masu amfani da aka kirkira kowane juzu'i zai samar muku da abinci dan tunani.

Na fada a baya cewa matsalar ta fi yawa analytics dandamali shine yawanci suna bayar da rahoto, amma basu da ikon nuna bayanai ta gani don ku sami damar dacewa yanke shawara.

Anan ga cigaban zamani Mai binciken Yanar gizo Omniture 15 samfurin kamar yadda aka sake ta hanyar bidiyon su na kwanan nan.
hotunan allo duka

Ouch.

Webtrends Analytics 10 yana ba da sabon UI wanda yake da ƙwarewa sosai, mai ladabi da sauƙin kewayawa. An tsara UI don dannawa da taɓa musaya wacce ke samar da hanyar gani sosai don kallon bayananku. Hanyar mai amfani tana amfani da takaitaccen siffofi don samar da hoto na kayan dijital da kuke bi.

Webtrends kuma suna gabatarwa sarari - Sarari kowane aikace-aikace ne, gidan yanar gizo, ko wani dandali wanda kake son waƙa dashi. Wannan na iya zama shafin Facebook ɗinku, gidan yanar gizonku, aikace-aikacenku na Android, da dai sauransu .. Sararin shirya bayanan martaba kai tsaye. Bayanan martaba sun daɗe suna babban fasali a cikin Webtrends, yana ba da babban sassauci, amma ya zo da tsada - ƙungiya. Yanzu, bayanan martaba ya karu zuwa Sarari.

hotunan yanar gizo

Wow.

A lokacin da John Lovett ya ga samfoti, ya sanya shi mafi kyau… “Yana kama da Infographic!”. Ina tsammanin wannan yana faɗar da labarin duka… Nazarin Webtrends 10 ya sami ci gaba fiye da rahoto kuma yanzu yana bayyanar da bayanai ta hanyar da zata bawa kamfanoni damar yanke shawara.

11 Comments

  1. 1

    "Yayi kama da bayanan bayani" ba lallai bane yabo! 🙂

    Koyaya, gabatarwa nan gefe da gefe shine farkon dana gani, kuma na gode da shi.

    Wane ne zai iya tsammani shekaru biyar da suka gabata cewa mafi girman abin da ya fi dacewa (WT) zai sami wani abu mai kyau na gani? Sake, “gani sexy” ba dole yabo.

    Doug, Ina fatan zaku zurfafa shiga waɗannan hanyoyin biyu these fahimta, aiki, sassauƙa zai zama zaren da na fi so. Ko wataƙila zan yi haka ma, idan zan iya samun lokaci. Sooo aiki.

    Kuma, tunda koyaushe kuna cikin bayyanannun bayananku, shin kuna tunanin shiga cikin Abubuwa na ƙarin abubuwa a wani matsayi kuma bada halayen ku. Ko nuna wani abu WebTrends ya buga wanda yake ma'anarsa.

    Yi haƙuri idan na ga kamar na turawa, amma sakonninku da sauran gudummawarku da gaske suna da kyau kuma sun cancanci, um, amfani da su.

    • 2

      CGrant, yana da kyau cewa kuna turawa !!! Re: Infographic, ba tabbata ba inda hakan zai iya zama mummunan. Info zane-zane nuni ne na gani waɗanda duka suka haɗa bayanai kuma suka nuna shi ta musamman don samar da ra'ayi wanda zai faɗi 'labarin' mafi kyau. Dubi hotunan biyu da ke sama… Wanne ne yake ba da haske game da aikin da kuma abubuwan da suka shafi takamaiman shafin da ake magana a kai?

      • 3

        Ee, bari mu hau kan shafi guda don fassara.

        Gaskiya ne, ma'anar ma'anar bayanan yana ƙunshe da niyyar ba da labarin da kyau. Koyaya kalmar ta maimaita ma'anar kowane abu dam wanda ya ƙunshi launuka, hotuna, kalma girgije ko biyu, masu girma dabam da launuka a cikin tantanin halitta, tare da duk abin ba ya bin hanyar sauƙaƙe.

        Abinda ake kira "infographics" a yau na tunatar da ni game da farkon zamanin firintocin leza lokacin da kowa ya fara tsara zane-zanen sa ta hanyar amfani da zane-zane da rubutu kamar mahaukaci, wanda hakan ya haifar da mummunan yanayi.

        Don haka bari mu tsaya tare da kyakkyawa, madaidaiciyar sigar lakabin bayanan da ke da alaqa da cin amana sabanin flashiness ko cigaba.

        • 4

          Na yarda da cgrant Da gaske Webtrends sun share lokaci mai tsawo suna warware “shimfidaddun teburinsu da girma da sikeli” batutuwan gani na Webtrends 8 da da. Kuna iya gaya musu cewa sun mai da hankali kan sabunta abubuwan da ke gani saboda duka sakewarsu ta ƙarshe (9 da 10) sun kasance suna mai da hankali sosai. Tabbatar da Webtrends 9 ya gabatar da manyan fasalolin fitowar bayanai (REST API, da sauransu) amma a ganina, babban canji shine yanayin mai amfani da mai amfani.

          Wannan sabon sabuntawa na Nazarin 10 tabbatacce yafi yawan jima'i, kuma da fatan yafi aiki. Aya daga cikin ƙarin fasalin da aka ambata a cikin Haɗa shi ne cewa kowane Shafi a cikin rahoton Shafukan za su sami dashboard ɗin su - wannan ya zama mai ban sha'awa, kuma mai amfani!

          Tabbas, Taron Omniture a wannan makon ya mai da hankali ne akan canje-canjen da Webtrends basu taɓa tunani ba tun kafin before Shafi 6? Canje-canjen dandamali na ƙarshe! Haɓakawa ga SiteCatalyst 15 zai zo cike da canje-canje a bayan fage. Waɗannan canje-canje za su ba da izini ga kowane irin sabon damar tare da kayan aiki; damar da Webtrends zai iya mafarkin shi kawai har sai sun yanke shawarar sabunta Injin Injin su.

          Ofayan ɗayan waɗannan canje-canjen maɓalli - Rabawa Nan take. Tabbatar Google Analytics yana da shi sama da shekara ɗaya yanzu, amma lokaci yayi da kayan aikin Ciniki suka kama. Dangane da sanarwar da aka bayar a shiga cikin Makon da ya gabata, ba ze da alama ko da Webtrends ya yi la'akari da ginin gini ko yanki ba. Kuna son ƙara sabon Ma'auni a rahotonku? Tuntuɓi Mai Gudanar da ku, wanda har yanzu yake ma'amala da irin aikin da yake hulɗa da shi na shekaru 4-5 na ƙarshe! Sannan yanke shawarar ko dai sake nazari ko kawai sanya shi a cikin rahotannin da ke zuwa. Dingara awo a cikin Omniture abu ne mai sauƙi kamar danna-da-ja, kuma yana da alama yana gab da samun sassauci - godiya ga ci gaban ƙarshen-baya.

          Don ƙarin cikakken jerin abubuwan haɓaka Omniture zuwa SiteCatalyst a Saka na 15, bincika labarin Adam Greco: http://adam.webanalyticsdemystified.com/2011/03/09/welcome-to-sitecatalyst-v15/

          Ka tuna, ba don yin hukunci da littafi ta bangonsa ba. Saboda kawai Webtrends yana da dashboard mafi kyau na saukar da shafi ba yana nufin yana da sassauƙa ko aiki ba.

          Webtrends 'Haɗin Haɗin Jama'a da Waya? Yanzu wannan sh * t yayi sanyi!

          • 5

            Babban banbanci tsakanin webtrends da Omniture, shine yadda ake adana bayanai. A cikin Webtrends kuna nazarin bayanan bayanan bayanan bayanan sannan za a adana bayanan rahoton a cikin tsofaffin fayilolin lebur na makaranta.
            A cikin Omniture kuna adana bayanan a cikin DB na dangantaka. Wadannan hanyoyi guda biyu suna da fa'idodi da rashin amfani.

            1. A cikin webtrends zaka iya sake tantance bayanan ka. Wannan yana da matukar taimako ta hanyoyi da yawa. Kuna iya gwada saitin ku ko canje-canje ga saitin ku a sauƙaƙe, zaku iya saita sabbin rahotanni kuma ku duba baya cikin lokaci, idan ba'a gina su akan sifofin al'ada ba. Kayan gargajiya shine shigowar paghe ta hanyar shafi, amma akwai tarin misalai me yasa wannan ya dace. Koyaya tunda Webtrends basa aiki akan DB na dangantaka, ba za ku iya “Tambaya” db ɗin ya rayu ba, tare da duk abin da kuke so. Dole ne ku gina rahoton da kuma nazarin bayanan.
            2. A cikin Omniture zaku iya “tambaya” bayanai kai tsaye, saboda kuna amfani da DB na dangantaka. Wannan yana ba da izinin rayayyun abubuwan Shafin Yanar gizo na Discovery VS. Wannan yana nufin ba za ku iya sake tantance bayananku ba, don haka gwaji yana da wahala sosai kuma kuna samun matsala yayin ƙoƙarin auna abubuwa a cikin lokaci, da ba ku riga kun saita ba. Hakanan DB na dangi yana da iyaka game da yadda manyan bayanan bayanan zasu iya ɗauka, don haka yawanci (kuma ni ba ƙwararren masanin Omniture bane, don haka ku gyara ni) yayin hawa sama da visitsan dubun dubata, Omniture “samfuran” bayanan ne don kaucewa tambayar mahaukata lokacin loto Wannan yana haifar da matsala lokacin da kake son samun ainihin bayanan kuma ba samfurin bayanai ba. Rarraba rayuwa yana da kyau GASKIYA kuma ina fata Webtrends aƙalla zai ba da damar amfani da sassan a cikin nazarin Webtrends, lokacin da suka sayi egungiyoyi (Gano takwarorinsu na Webtrends)

            Ainihin, duk rayayyun rayayyun abubuwa da gaske shine, yana yin rahoton rahotanni bisa jerin ID ɗin kuki. Duk da yake Webtrends Analytics bazai iya aiwatar da wannan cikin sauƙi a cikin 10 na Nazarin ba, saboda DB da ba alaƙa da juna ba, suna iya sauƙaƙe ginawa cikin ikon amfani da kowane ɓangaren mai amfani daga kayan aikin "Segments" a matsayin matattarar kowane rahoto a cikin Webtrends. A zahiri za ku iya yin hakan, amma zai buƙaci ku fitar da Segmentt ɗin da kuka zaɓa kuma da hannu ku yi tace tare da duk ID ɗin kuki a ciki kuma ku yi amfani da shi azaman mai haɗawa kawai.

            Don haka, akwai fa'ida da fa'ida duka saitin. Tattaunawa ce mai ban sha'awa, wacce yakamata a fifita.

            Gaisuwan alheri

          • 6

            Ba tabbas idan kun kasance kuna sane da Webtrends Martin Bayar da Bayanai - yana canza fayilolin lebur daga Nazari zuwa bayanan haɗin kai wanda zaku iya amfani dasu don tambayoyin ad-hoc ko ma don saurin tashi ta hanyar Segments interface. Idan zan iya kwatantawa, yana da matukar aiki kuma yana da sassauci fiye da sassa a cikin Google Analytics da Site Catalyst. Mart bayanan Baƙi shine "add-on" zuwa Nazarin don haka har yanzu kuna da keɓɓatar mai amfani ɗaya, gudanarwa ɗaya da dai sauransu. Ina tsammanin wannan ita ce hanya mafi kyau yayin da zaku iya amfani da fayilolin lebur waɗanda aka ƙaddara don bayar da rahoto (misali babu samfur) da tushen dangantaka don yanki da sauran ayyukan "kan layi".

          • 7

            Na san VDM & Segments sosai, amma gada da ya koma ga Nazarin har yanzu ba a gina shi ba. Ba za ku iya yau duba misali yanayin yanayin juyowar ku ba, binciken hanyoyinku, ragargazar kamfen ɗin ku ko wani rahoto na Nazari a cikin Webtrends Analytics don Yanki da aka ayyana a Yanki & VDM.

            A hakikanin gaskiya za a iya gina haɗin kai cikin sauƙin sauƙi, ta hanyar ƙara matattara bisa ga jerin ID ɗin Cookie daga Segments. Don haka bari mu ɗauka cewa kun gina Sashi a cikin VDM & Segments. Bangaren duka baƙi ne a gidan yanar gizon banki tare da albashin shekara-shekara fiye da 100.000 $ waɗanda tuni sun kasance abokin ciniki, amma waɗanda ba su da yarjejeniyar fansho kuma waɗanda suka danna talla game da ƙarin fansho a cikin kwanaki 30 na ƙarshe.

            Kuna son ganin waɗanne shafuka wannan Yanki ya fi so, yadda suke ratsa bayanan mai amfani da filasha na abokin ciniki da kuma inda suke fita daga bankin yanar gizon su. A yanzu haka, hakan ba zai yiwu ba. Kuna iya gina Sashin, amma ba za ku iya amfani da wannan Yanki a cikin Nazarin azaman matattara ba. Abin da kawai kuke buƙata da gaske shi ne takamaiman ID ɗin kuki ɗin da aka fitar daga Segments kuma aka ƙirƙira su azaman matattara da voila, kuna da rahotanninku.

            Wannan shine babban fasalin da zan ƙara, idan zan iya yanke shawara. Abubuwan har yanzu samfuri ne mai ban mamaki da ƙwarewa sosai. Amma kuna buƙatar samun ikon dawo da ɓangaren cikin tsarin nazarinku.

            Br ulrik

      • 8

        Don haka, game da mafi kyawu. Idan aka kalli kowanne da kyau, zan iya cewa WebTrends masu zanen kaya sun zabi mafi kyau game da abin da zasu samu akan wannan buɗe allon… kodayake har yanzu ana iya inganta ta. Idan kawai ina da waɗannan hotunan don gabatarwa ga gudanarwa, WebTrends wanda zai saita tattaunawa mafi kyau kuma ya haifar da ƙarin takamaiman tambayoyi don ƙarin bincike.

        WebTrends wanda shima zai iya samun kyakkyawan tasiri game da gudanarwa. Ba zan iya faɗi cewa matsakaicin mai gudanarwar ku ya kasance kamar yadda yake da ma'amala da hanyoyin zamani kamar yadda suke da kyakkyawan bayanai?

      • 9

        Hmm, tsokacina na biyu yana nuna sama da tsokacina na farko a cikin wannan hanyar. Yakamata a karanta su a tsari daga ƙasa zuwa ƙasa.

  2. 10
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