Gabatar da Gidan Ruwa don Rana Juma'a da Litinin

Black Friday Da Cyber ​​Litinin Siyarwa

Babu wata tambaya game da shi, yan kasuwa na cikin canji mai canzawa. Yawan jujjuyawar tsakanin dukkan tashoshi yana tilasta yan kasuwa su kaifafa tallace-tallace da dabarun talla, musamman yayin da suka kusanci Black Friday da Cyber ​​Litinin.

Tallace-tallace na dijital, wanda ya haɗa da layi da wayar hannu, a bayyane yake wurare masu haske a cikin kiri. Cyber ​​Litinin 2016 da'awar da take ga mafi girma a online tallace-tallace rana a tarihin Amurka, tare da $ 3.39 biliyan a cikin tallace-tallace na kan layi. Black Friday ya shigo cikin kusan na biyu da $ 3.34 biliyan a cikin tallace-tallace na kan layi, Tuki a rikodin $ 1.2 biliyan a hannu kudaden shiga. Duk alamun suna nuna ma mafi kyawun tallan dijital a lokacin hutun wannan shekara.

Duk da yake kiri tallace-tallace overall an tashi, sakon da aka da ɗan gauraye ga tubali-da-turmi kiri. A cewar kungiyar masu sayar da kayayyaki Fung Global Retail kuma Technology, Fiye da 5,700 store rufe da aka sanar da Satumba 1, 2017. Wannan wani 181% karuwa a 2016. Amma duk da haka IHL ta gudanar da bincike rahoton kimomi cewa kiri zai bude 4,080 mafi Stores a shekara ta 2017 fiye da su suna rufe da shirin bude kan 5,500 more a shekara ta 2018.

Don haka, menene 'yan kasuwa za su yi yayin da suke shiga lokacin hutu na wannan shekara? Ta yaya za su iya-gyara waƙa da tallace-tallace da talla don tabbatar da sun buga duk bayanan da suka dace? Fara da tracking da kuma nazarin abokin ciniki data sa'an nan daidaita daidai da, tare da kulawa ta musamman ga wani omnichannel dabarun da ba hadaya kowane mutum tashar ko wani mutum abokin ciniki. Kuma magana akan abokin cinikin mutum, saka lokaci da ƙoƙari a cikin keɓancewa yayin da kake gyara-daidaita hanyoyin dabarun tallan ku.

Duk Game da Gidan Ruwa

Don bincika waɗannan canje-canjen da rikice-rikice, yan kasuwa suna amfani da sababbin ayyuka, fasaha da yunƙurin kasuwanci don ƙaddamar da omominhan, hanya mai yawa wacce ke ɓata layukan tsakanin shagunan, kan layi, wayar hannu har ma da kasida cikin haɗin haɗin gwiwa da haɗin kai. Wancan ne saboda wurin sayar da omnichannel shine inda kuɗin suke. A cewar wani rahoto daga eMarketer, 59% na kiri ce omnichannel abokan ciniki kasance mafi riba a shekara ta 2016 fiye da guda-tashar abokan ciniki, vs. 48% a shekarar 2015.

Amazon kwanan fadada omnichannel sawun ta ƙaddamar da kansa tufafi line, cikakken tare da Firayim Firayim wanda damar masu amfani kokarin kafin su saya. Yana kuma samu Whole Foods, kuma ya bude wani dintsi na Amazon kiri wuraren sayar da litattafai. Bugu da kari, kamfanin yana diban sararin ajiyar kaya a cikin biranen da ke kusa da kasar don haka zai iya bayar da isar da ita ta yau ga kwastomomin da suka saya ta hanyoyin yanar gizo da na wayoyi.

Kamfanin sayar da kaya na ranar Amazon Prime Day ya kasance mai matukar nasara. A wannan shekara, Ranar Firayim na Amazon an touted a matsayin babbar ranar sayarwar kamfanin, girma 60% daga 2016 da kuma zarce tallace-tallace na ranar Juma'ar 2016 ta Black Friday da Cyber ​​Litinin. Kuma Amazon yana yin babban aiki wanda yake niyya ga abubuwan da aka sanya masu alama, la'akari da yawancin abubuwan da aka siyar a ranar Firayim sune samfuran kamfanin Amazon. Ana buƙatar ƙarin shaida? Bisa lafazin bincike daga yanki Leken Asiri, Kashi 43% na duk tallace-tallace da akeyi ta yanar gizo a Amurka sun ratsa ta Amazon a shekara ta 2016. Tare da wadannan sabbin kayan da aka fadada na Amazon yana neman ya amintar da wani yanki ma wanda ya fi shi girma, ta yiwu har zuwa kaso 50% na kasuwar nan da 2021, bisa ga Wall Street m Needham.

A halin yanzu Walmart, tare da fiye da 5,000 Stores, an gina ta fitar da online gaban. Duk da yake yana iya zama a bit bayan Amazon a omnichannel fadada, da retailer ta 'yan sayan Jet.com, tare da da saye da karami online kiri ModCloth, Bonobos da Moosejaw, ya haddasa babbar online tallace-tallace girma. Don ci gaba da gasa tare da rakiyar Amazon zuwa cikin kayan masarufi, Walmart yanzu yana ba da odar kantin sayar da kaya ta kan layi da karba, kuma kawai ya sanar da haɗin gwiwa tare da Google a farkon watan Satumba don kara kutsawa kasuwar ta Amazon. A Mayu, Walmart ya sanar haɓaka 63% a cikin kasuwancin e-commerce na kwata-kwata.

Keɓance shi

A key Trend in kiri a yanzu - kuma daya cewa tuni kai real sakamakon - shi ne Keɓancewa. Yalwa kiri suna riga ta amfani da personalization, da kuma wasu da shekaru da dama. Bincike yana nuna keɓancewa yana da tasiri mai ƙarfi. A gaskiya, kwanan nan karatu daga Infosys ya gano cewa kashi 86% na masu amfani sun ce # nunawa na da aƙalla wani tasiri a kan shawarar sayen, kuma kusan kashi ɗaya bisa uku na masu amfani suna son ƙarin keɓancewa a cikin abubuwan kasuwancin su.

Sabbin ayyuka da ƙa'idodin kayan masarufi suna ba da ƙwarewar keɓaɓɓun siye da siyan gogewa, kuma. Akwai Nordstrom's Trunk Club, ɗayan sabbin sabis da yawa waɗanda suka dogara da samfuran biyan kuɗi da amfani da masu salo don zaɓar tufafi bisa fifikon abubuwan abokin ciniki, sannan aika wasiƙar zaɓaɓɓun kayan kwalliya kai tsaye ga abokin harka. Sauran sun hada da StitchFix, MM.LaFleur da Fabletics. Hakanan akwai aikace-aikace kamar The Hunt. Ta sanya hoto na wani abu da kuke nema, tare da takamaiman buƙatu kamar kasafin kuɗi da girma, hanyoyin sadarwar jama'a na Hunt don ba da shawarar samfura. Koma, wani app, yana samar da keken gidan yanar gizo mai suna Kiyaye Cartaya soaya don masu siyayya zasu iya siyan kowane samfuri daga kowane shago, ko'ina, cikin ƙwarewar biya mara iyaka. Duk waɗannan ayyukan da ƙa'idodin suna magana ne da sha'awar masu amfani don ƙarin kwarewar cin kasuwa, kuma yan kasuwa suna buƙatar tabbatar da cewa suna isar da saduwa da wannan sha'awar.

Auna domin auna

Domin gasa a yau canjawa kiri mai faɗi, kamfanonin dole ba ne kawai sani da kuma fahimta ga abokan ciniki amma kuma yayi cikakkar auna duk tashoshi na tallace-tallace da kuma sayar da kamfen don inganta manufa marketing, rarraba da kuma kyakkyawan kudaden shiga.

Tabbas, yawancin masu amfani suna yaƙi da talla. Suna neman hanyoyin da za su guje shi kuma su tunkude shi, don haka dole ne 'yan kasuwa su daidaita kuma su zama masu kirkira don ba masu amfani da keɓaɓɓun bayanan da suke nema. Yau mafi kyau kafofin watsa labaru alkawari waƙa da duk na touch maki kuma interactions da masu amfani da domin a sauƙaƙe kanka hulda tsakanin iri da kuma abokin ciniki.

Ba wai kawai yin abokan ciniki so kanka abokin ciniki abubuwan, su ma so a m kiri kwarewa a fadin dijital kuma tubali da kuma turmi. Kuma tare da daidaitaccen ƙwarewa, misali, 'yan kasuwa sun fi kyau shirya don showrooming da gidan yanar gizo.

Don isar da kanka da kuma m abubuwan a cikin omnichannel, kana bukatar ka fahimci manufa abokan ciniki. Hanya mafi kyau don yin hakan shine bincika bayanan abokin ciniki. Tabbas, ga yan kasuwa da yawa, tatattara yawan bayanan da aka tattara ta tsarin sayarwa da tashoshin kan layi na iya zama masu yawa. Ko da more kalubalantar aka hadawa abokin ciniki data fadin daban-daban tashoshi ga mafi cikakke hoto, musamman tun lokacin mutane da yawa kungiyoyi har yanzu aiki da tashoshi a cikin silos.

Wata hanya don shawo kan waɗannan ƙalubalen ita ce ta aiki tare da abokin tarayya wanda ke da ƙwarewa a cikin bayanai da nazari kuma wanda ke da ƙwarewa don fahimtar mahimman bayanai da fahimtar labarin da bayanan ke faɗi. A 'yan kalmomi na shawara a lokacin da daukana da wani abokin tarayya aikin da: look for kamfanonin da cewa zuba jari a kuma yi amfani da robust analytics, da kuma cewa hanya data daga yawan kafofin domin bayyana sadarwa zuwa wani yakin ta Roi.

Tare da tallan tallace-tallace da cikakken hoto na abokin kasuwancin ka, zaka iya tabbatar da kowane taɓawa ɓangare ne na haɗin kai da kuma keɓaɓɓen ƙwarewar siyen omnichannel ya zo Black Friday da Cyber ​​Litinin. Babu matsala idan kwastomomin yana siyayya don wannan cikakkiyar kyautar hutu a shago a cikin babbar kasuwar garin, yana yin amfani da bayanan da suka shigo cikin wasiƙar, ko gungurawa ta samfuran kan wayar hannu. Abin da zance ne buy.

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