Binciken Talla

Tarihin Sabunta Algorithm na Google (An sabunta don 2023)

A search engine algorithm wani hadadden tsari ne na tsari da tsari wanda injin bincike ke amfani da shi don tantance tsarin da ake baje kolin shafukan yanar gizo a sakamakon bincike lokacin da mai amfani ya shigar da tambaya. Babban burin injiniyan bincike shine samar da masu amfani da mafi dacewa da sakamako mai inganci dangane da tambayoyin neman su. Anan ga bayyani na yadda algorithms na farko na Google suka yi aiki da kuma ka'idar gama-gari a bayan injin bincike na yau:

Algorithms na farko na Google

  • Algorithm na PageRank (1996-1997): Abokan haɗin gwiwar Google, Larry Page da Sergey Brin, sun haɓaka PageRank algorithm yayin da suke ɗalibai a Jami'ar Stanford. PageRank ya yi niyya don auna mahimmancin shafukan yanar gizon ta hanyar nazarin lamba da ingancin hanyoyin haɗin da ke nuna su. Shafukan da ke da manyan hanyoyin haɗin baya an yi la'akari da mafi iko kuma suna matsayi mafi girma a sakamakon bincike. PageRank shine tushen algorithm na Google.
  • Algorithms na Farko na Google: A ƙarshen 1990s da farkon 2000s, Google ya gabatar da algorithms da yawa, gami da Hilltop, Florida, da Boston. Waɗannan algorithms sun inganta yadda aka tsara shafukan yanar gizo, la'akari da dalilai kamar dacewa da abun ciki da ingancin haɗin kai.

Algorithms na yau:

Algorithms na injin bincike na yau, gami da na Google, sun samo asali sosai amma har yanzu suna kan mahimman ka'idoji:

  1. Mahimmanci: Manufar farko na algorithms bincike shine samar da masu amfani da mafi dacewa sakamakon tambayoyin su. Algorithms suna tantance abubuwan da ke cikin shafukan yanar gizo, ingancin bayanai, da yadda ya dace da manufar neman mai amfani.
  2. Nagarta da Amincewa: Algorithms na zamani suna jaddada inganci da amincin shafukan yanar gizo. Wannan ya haɗa da tantance abubuwa kamar ƙwarewar marubucin, sunan gidan yanar gizon, da daidaiton bayanai.
  3. Experiwarewar Mai amfani: Algorithms suna la'akari da ƙwarewar mai amfani (UX) abubuwa kamar saurin lodawa shafi, sada zumunta, da kuma amfani da gidan yanar gizo. Kyakkyawan ƙwarewar mai amfani yana da mahimmanci don matsayi da kyau a sakamakon bincike.
  4. Zurfin Abun ciki da Iri-iri: Algorithms suna kimanta zurfin da iri-iri na abun ciki akan gidan yanar gizon. Shafukan yanar gizon da ke ba da cikakkun bayanai kan wani batu suna da matsayi mafi girma.
  5. Hanyoyin haɗi da Hukuma: Yayin da ainihin ra'ayin PageRank ya samo asali, hanyoyin haɗi suna da mahimmanci. Hanyoyin haɗin baya masu inganci daga tushe masu ƙarfi na iya haɓaka martabar shafi.
  6. Binciken Semanci: Algorithms na zamani suna amfani da dabarun bincike na ma'ana don fahimtar mahallin da ma'anar kalmomi a cikin tambaya. Wannan yana taimakawa algorithm don samar da ƙarin ingantaccen sakamako, har ma don hadaddun tambayoyin tattaunawa ko tattaunawa.
  7. Koyon Injin da AI: Yawancin injunan bincike, gami da Google, suna amfani da koyan injina da hankali na wucin gadi (AI) don inganta sakamakon bincike. Koyon inji (ML) samfura suna nazarin ɗimbin bayanai don yin gyare-gyare na lokaci-lokaci zuwa ranking dalilai.
  8. Keɓancewa: Algorithms suna la'akari da tarihin binciken mai amfani, wurin, na'ura, da abubuwan da ake so don samar da sakamakon bincike na keɓaɓɓen (SERPs).

Yana da mahimmanci a lura cewa ana ci gaba da sabunta algorithms na injunan bincike don daidaitawa da canza halayen mai amfani, ci gaban fasaha, da haɓakar yanayin gidan yanar gizo. Saboda, SEO ƙwararru da masu gidan yanar gizon suna buƙatar kasancewa da masaniya game da sabuntawar algorithm da mafi kyawun ayyuka don kiyayewa ko haɓaka martabarsu a cikin sakamakon bincike.

Tarihin Canje-canjen Algorithm na Google Search

RanasunanBayanin SEO
Fabrairu 2009VinceYa ba da ƙarin nauyi ga sigina masu alaƙa a cikin sakamakon bincike.
Yuni 8, 2010CaffeineIngantacciyar saurin ƙididdigewa da sabobin sakamakon bincike.
Fabrairu 24, 2011PandaAn ladabtar da ƙarancin inganci da kwafin abun ciki, yana mai da hankali kan mahimmancin inganci, abun ciki na asali.
Janairu 19, 2012Algorithm Layout PageShafukan yanar gizo da aka hukunta tare da tallace-tallace da suka wuce kima sama da ninka.
Afrilu 24, 2012penguinAbubuwan da aka yi niyya ta hanyar spam da ƙananan backlinks, wanda ke haifar da mayar da hankali kan haɓakar haɓakar haɓakar haɓakar haɓakar haɗin gwiwa da na halitta.
Satumba 28, 2012Daidai Match Domain (EMD) SabuntawaRage tasirin daidaitattun wuraren daidaitawa a cikin martabar bincike.
Agusta 22, 2013HummingbirdIngantacciyar fahimtar manufar mai amfani da mahallin, haɓaka amfani da kalmomin tattaunawa da dogon wutsiya.
Agusta 2012Sabunta 'Yan fashin tekuShafukan yanar gizo da aka yi niyya tare da batutuwan keta haƙƙin mallaka.
Yuni 11, 2013Sabunta Lamunin Ranar BikiTambayoyin banza da aka yi niyya da takamaiman masana'antu, kamar lamunin ranar biya da caca.
Yuli 24, 2014PigeonIngantattun sakamakon bincike na gida kuma ya jaddada mahimmancin SEO na tushen wuri.
Ya bambanta tsakanin 2013 da 2015Sabunta fatalwaIngancin abun ciki da abin ya shafa da abubuwan ƙwarewar mai amfani, suna haifar da sauye-sauyen matsayi.
Oktoba 26, 2015RankBrainƘaddamar da koyo na inji don ƙarin fahimtar tambayoyin bincike, mai ba da lada mai dacewa da abun ciki mai mayar da hankali ga mai amfani.
Maris 8, 2017FredMaƙasudin ƙarancin inganci, ad-nauyi, da haɗin gwiwa-nauyin abun ciki, yana jaddada ingancin abun ciki da ƙwarewar mai amfani.
Agusta 22, 2017Sabunta HawkMai da hankali kan sakamakon bincike na gida, rage tace kasuwancin gida.
Agusta 1, 2018medicYafi shafa YMYL (Kudinku ko Rayuwarku) gidajen yanar gizo, suna ba da fifiko ga ƙwarewa, iko, da amana (Ci).
Oktoba 22, 2019BERTIngantacciyar fahimtar harshe na halitta, abun ciki mai lada wanda ke ba da bayanai masu mahimmanci da mahimmanci.
Afrilu 21, 2015MobilegeddonYa ba da fifiko ga shafukan yanar gizo masu dacewa da wayar hannu a cikin sakamakon binciken wayar hannu, yana mai da inganta wayar hannu mai mahimmanci.
Mayu 2021 - 2021 ga YuniMahimman Bayanan Yanar GizoAn mayar da hankali kan saurin gidan yanar gizon, ƙwarewar mai amfani, da aikin ɗorawa shafi, ba da fifikon shafuka tare da kyau Mahimman Bayanan Yanar Gizo (CWV) maki.
Maris 26, 2018Wayar hannu-Fihirisar FarkoAn canza shi zuwa firikwensin wayar hannu-farko, manyan gidajen yanar gizo dangane da nau'ikan wayar hannu.
Sabuntawa na yau da kullun, ba tare da sanarwa baFaɗakarwar Algorithm Sabuntawa (Multiple)Canje-canje masu yawa suna shafar ƙimar bincike gabaɗaya da sakamako.
Disamba 3, 2019Sabunta CoreGoogle ya tabbatar da sabuntawar babban algorithm mai faɗi, ɗayan manyan abubuwan sabuntawa cikin shekaru, yana shafar sakamakon bincike daban-daban.
Janairu 13, 2020Sabunta CoreGoogle ya fitar da wani faffadan ƙwaƙƙwaran sabuntawar algorithm wanda ke shafar martabar bincike.
Janairu 22, 2020Fitattun Ɗabi'ar SnippetGoogle ya daina maimaita shafukan yanar gizo a cikin fitattun wurare a cikin jerin abubuwan halitta na yau da kullun.
Fabrairu 10, 2021Matsayin WutaGoogle ya gabatar da Matsayin Rubutu don tambayoyin harshen Ingilishi a cikin Amurka, yana mai da hankali kan takamaiman sassan abun ciki.
Afrilu 8, 2021Sabunta Bayanin SamfuraGoogle ya aiwatar da sabunta martabar bincike na algorithm mai ba da lada mai zurfin dubarun samfur akan taƙaitaccen abun ciki.
Yuni 2, 2021Broad Core Algorithm SabuntawaDangantakar Bincike na Google Danny Sullivan ya sanar da sabunta babban algorithm na yau da kullun wanda ya shafi abubuwan martaba daban-daban.
Yuni 15, 2021Sabunta Kwarewar ShafiGoogle ya tabbatar da fitar da sabunta Ƙwarewar Shafi, yana mai da hankali kan siginar ƙwarewar mai amfani.
Yuni 23, 2021Sabunta spamGoogle ya sanar da sabunta algorithm da nufin rage abun ciki na spammy a cikin sakamakon bincike.
Yuni 28, 2021Sabunta Spam Part 2Sashi na biyu na sabunta spam na Google yana da nufin inganta ingancin bincike.
Yuli 1, 2021Sabunta CoreCibiyar Binciken Google ta sanar da Sabunta Mahimmanci na Yuli 2021, yana tasiri fannoni daban-daban na sakamakon bincike.
Yuli 12, 2021An Kammala Sabunta MahimmanciAn kammala fitar da Sabunta Core na Yuli 2021 cikin nasara, wanda ya haifar da sauye-sauyen matsayi.
Yuli 26, 2021Google Link Spam Algorithm SabuntawaGoogle ya ƙaddamar da sabuntawar algorithm don yaƙar dabarun spam na hanyar haɗin yanar gizo da tasirin su akan matsayi.
Nuwamba 3, 2021Sabunta Spam na GoogleGoogle ya fitar da sabuntawar spam a matsayin wani ɓangare na ƙoƙarinsu na yau da kullun don inganta ingancin bincike.
Nuwamba 17, 2021Broad Core UpdateGoogle Search Central ya ba da sanarwar babban sabuntawa wanda ke shafar sakamako mai faɗi da yawa.
Nuwamba 30, 2021
Sabunta Neman GidaGoogle ya sanar da Sabunta Neman Gida na Nuwamba 2021, yana tasiri matsayi na gida.
Disamba 1, 2021Sabunta Bitar SamfurGoogle ya gabatar da Sabunta Bita na samfur na Disamba 2021, yana tasiri shafukan Turanci tare da sake dubawa na samfur.
Fabrairu 22, 2022Sabunta Kwarewar ShafiGoogle ya sanar da sabunta Ƙwarewar Shafi, yana mai da hankali kan aikin shafi na mai amfani.
Maris 23, 2022Sabunta Algorithm samfurGoogle ya sabunta martabar bita na samfur don gano ingantattun sake dubawa, haɓaka tsarin bitar samfur.
Bari 22, 2022Sabunta CoreGoogle ya fitar da Sabunta Core na Mayu 2022, yana shafar martabar bincike da ƙwarewar mai amfani.
Yuli 27, 2022Sabunta Bayanin SamfuraGoogle ya fitar da Sabunta Bita na Samfur na Yuli 2022, yana ba da jagora don ingantattun nazarin samfur.
Agusta 25, 2022Sabunta Abubuwan Abubuwan TaimakoGoogle ya ƙaddamar da Sabunta Abubuwan Abubuwan Taimako, yana haɓaka ƙirƙirar abun ciki mai mai da hankali ga mai amfani.
Satumba 12, 2022Core Algorithm SabuntawaGoogle ya sanar da sabuntawar asali na algorithm wanda ke shafar abubuwan martaba daban-daban.
Satumba 20, 2022Sabunta Algorithm Review na samfurGoogle ya tabbatar da fitar da sabon sabuntawar bita na samfur, yana haɓaka ƙimar bitar samfur.
Oktoba 19, 2022Sabunta spamGoogle ya sanar da sabuntawar spammy da ke niyya ayyukan abun ciki na spammy a cikin sakamakon bincike.
Disamba 5, 2022Sabunta Abubuwan Abubuwan TaimakoGoogle ya gabatar da Sabunta Abubuwan Taimako na Disamba 2022, yana mai da hankali kan abun ciki mai amfani da ba da labari.
Disamba 14, 2022Sabunta Spam LinkGoogle ya sanar da Sabunta Sabis ɗin Haɗin Haɗi na Disamba 2022, yana niyya ayyukan saƙon hanyar haɗin yanar gizo da tasirin su akan matsayi.
Fabrairu 21, 2023Sabunta Bayanin SamfuraGoogle ya gabatar da Sabunta Bita na Samfur na Fabrairu 2023, yana haɓaka kima da jagororin bita na samfur.
Maris 15, 2023Sabunta CoreGoogle ya sanar da babban sabuntawar algorithm wanda ke tasiri ga martabar bincike da dacewa.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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