Dabarun E-kasuwanci na Multichannel don Canjin Lokacin Hutu

Fitar da Hutun Ecommerce Lokacin Bala'in Cutar COVID-19

Tunanin ranar Jumma'a da Cyber ​​Litinin a matsayin ranar hutu guda daya ya canza a wannan shekara, kamar yadda manyan 'yan kasuwa ke tallata yarjejeniyar Black Friday da Cyber ​​Litinin a duk tsawon watan Nuwamba. A sakamakon haka, ya zama ƙasa game da ƙulla yarjejeniya guda ɗaya, ta kwana ɗaya a cikin akwatin saƙo mai cike da mutane, da ƙari game da ƙirar dabarun dogon lokaci da alaƙa da abokan ciniki a duk tsawon lokacin hutu, yana bayyana damar cinikayya mai kyau a lokutan da suka dace ta amfani da tashoshin shiga kan layi. 

Wannan kuma shekara ce ta musamman a cikin hanyar da kwayar cutar ta coronavirus ke tasiri a kan ƙididdiga a duk faɗin. Sakamakon dakatar da kere-kere da jinkiri, za a samu karancin abubuwa da yawa fiye da kayan wasan yara masu bukatar shekara-shekara. Don haka dabarun iya fahimtar abubuwan masarufi da jigogi harma da dabarun sadar da wasu hanyoyi ko sabuntawa (ta hanyar aiko da lokaci-lokaci, dawo cikin sanarwar sanarwa, misali) zai zama mabuɗin don canza sha'awar mai siye cikin sayayya. 

COVID-19 ya kasance mai haɓaka babban canji zuwa kasuwancin kan layi wannan lokacin hutun.

Akwai tsallakewar kashi 45% na YoY a cikin Q2 don siyarwar kan layi kuma yakamata muyi tsammanin ganin irin wannan ƙaruwa a cikin Q3 da Q4 kasancewar masu amfani duka sunfi jin daɗin sayan yanar gizo kuma an tilasta su saboda ƙuntatawa kantin sayar da kayan cikin jiki a yawancin sassan ƙasar.  

Source: Ƙungiyar Ƙididdigar Amurka

Ranar Firayim Minista ta Amazon a watan Oktoba ya kuma haifar da saurin gasa da ke ba da farkon yarjejeniyar Juma'a ta wannan shekara, tare da ƙirƙirar taga mai tsayi fiye da ƙarshen ƙarshen mako.  

Fiye da 25% na duk tallace-tallace na tallace-tallace za su faru a kan layi ta 2024 kuma Forrester ya yi hasashen jimillar tallace-tallace za su faɗi da kashi 2.5% a wannan shekara. 

Source: Forrester

Akingaukar da hankali game da bayanai yana da mahimmanci ga duk yan kasuwar da ke neman yankewa cikin hayaniya yayin lokutan aiki. Tare da ƙananan kamfanoni masu gasa tare da manyan yan kasuwa don kulawar abokin ciniki da tallace-tallace, dole ne shaguna su dogara da fasaha da keɓancewa don yin tunani a wajen akwatin karin magana don ficewa daga taron. 

Kasuwancin Multichannel yana da mahimmanci ga Hadin gwiwar Abokin Ciniki

Kasuwancin Multichannel yana da wadataccen kasancewa a gare ku masu amfani a cikin tashoshi da yawa, kamar su yanar gizo, wayar hannu, zamantakewar jama'a da saƙonni. Babbar fa'ida ita ce mai siye (mabukaci ko baƙo) na iya hulɗa tare da alamar ku ta hanyar zaɓin tashoshi iri-iri, kuma za su iya samun daidaito, ƙwarewar kwarewa tare da alamar ku ba tare da la'akari da tashoshin da suka fi so ba. Kasuwancin Multichannel yana da mahimmanci a cikin ɗabi'un amfani da ke rarrabuwar mabukaci na yau, waɗanda suka yi tsammanin tallace-tallace na musamman, da niyya.  

Kasuwancin da suka fi dacewa sune waɗanda suke buɗewa don canzawa zuwa canjin yanayi, musamman a wannan shekarar da aka ba annoba. Kasuwancin da suka haɗu da yanar gizo, wayar hannu, da zamantakewar jama'a kuma suna amfani da dama na tashoshin saƙonni kamar imel, turawa, da sms zasu tabbatar da cewa suna nan a kowane wuri mai siya mai son shiga.  

Multichannel ba kawai yaƙin neman zaɓe bane, babbar dabara ce. Mataki na farko shi ne fahimtar inda masu amfani da ku ke shiga yanzu, sannan kuma fifiko haɓaka ƙwarewar daidaito ga kowane baƙo a cikin kowane tashoshin. Fara tare da gidan yanar gizon mai karɓa, ɗauka wanda aka sabunta don samun dama a ƙetaren PC, Mobile da Tablet baƙi masu bincike. Sannan a inganta tashoshin shiga tsakani na farko tare da irin abubuwan da suka shafi abubuwanda ake kaiwa a kafofin sada zumunta da duk hanyoyin aika sakon ka. Wannan ya kamata ya haɗa da SMS, turawa da imel, da aiki don keɓancewa ga fifikon kowane mai amfani.  

A matsayin misali na tallan multichannel wanda ke aiki, zamu iya duban WarbyParker: suna da masaniyar mahimmin masarufi na zamani, sun gina ƙwarewar masarufi ta zahiri da ta dijital. Suna amfani da sanarwar turawa don shiga masu amfani da aiki, SMS don alƙawurra da kuma sake shigar da masu amfani waɗanda suka daina fita daga wasu tashoshi, kuma suna amfani da imel don saƙon kasuwanci kamar rasit. Har ma suna amfani da wasikun kai tsaye na zahiri don haskaka sabbin salo. Kowane alamar mabukaci shine daidaitaccen sakon tayin su, tare da tashar da aka dace da manufar saƙon.

Ayyuka Mafi Kyawun Kasuwanci

Ga wasu kyawawan ayyuka waɗanda suka dace da masu amfani da ku kuma haɓaka masu siyan hutu ta amfani da dabarun sadarwa na multichannel: 

  • Fahimci inda masu amfani da ku suke aiki da saka hannun jari a waɗancan hanyoyin. Kuna iya zaɓar tashar da ta dace, tunda ba lallai ne ma'anar mahaɗan ma'anar kowace tasha take ba. Zaɓi waɗanda ke da ma'ana sosai game da burin kasuwancin ku, kayan ku, kuma mafi mahimmanci, abokin cinikin ku.
  • Kafa daidaito. Musammam komai ga tashar, amma kiyaye daidaiton alama da aika saƙo ta hanyar su duka
  • Sami damarku don tallatawa akan kowace tashar: Sanya ido da rajista na iya zama na ɗan lokaci kuma masu amfani za su iya soke wannan damar mai nasara da sauri. Tabbatar da bin alkawuran ku don samar da ƙimar mai amfani da gaske akan kowace tashar. Ka yi tunani game da ƙa'idar kafofin watsa labarun 1: 4: don kowane sanarwar tallata kai 1, ka tabbata ka aika saƙonni 4 masu mai da hankali da ƙimar abokin ciniki. 
  • Kashi, sashi, sashi. Batch da fashewa abu ne na da, kuma masu amfani da sauri sun yi tsammanin saƙo mai dacewa da keɓaɓɓu a kowace tashar. Ba wa masu amfani zaɓi don zaɓar wane abun ciki da suka karɓa akan waɗanne tashoshi. Yi amfani da ayyukansu da kowane bayanan halayyar da kake da shi don keɓance saƙonnin ka gwargwadon iko, yayin kawar da saƙonni marasa amfani.
  • Createirƙiri Gaggawa tare da Gabatarwa-Mai Jin Takaitaccen Lokaci. Misali, Gudun gabatarwa na "ma'amala da sa'a" mai ban sha'awa, ƙirƙirar ƙari mafi gaggawa ta hanyar ba da ƙarin ragi a saman ƙimar farashin sayarwa, kuma yi amfani da wannan azaman dandalin don haɓaka jerin zaɓin abokan ciniki don Turawa & SMS. Shopify Plus dillali, InspireUplift ya ga ƙari na 182% a cikin kudaden shiga ta hanyar yin amfani da sanarwar turawa a cikin dabarun haɗin abokin cinikin su.  
  • Sanya Saƙon ka ya zama mai wadata. Gina gajeren ma'amala mai tasiri cikin saƙonku. A Ranar Jumma'a, sanarwa masu wadatarwa zasu iya faɗakar da masu amfani da cinikin mai zuwa 'yan kwanaki kafin babbar ranar. Kuna iya ƙirƙirar ƙidaya har sai ranar Juma'a ta Fara. Bayan haka, da zarar haukacewa ta fara, zaku iya amfani da saƙo mai wadatarwa don tunatar da masu amfani da tsawon lokacin da ya rage har zuwa ƙarshen Black Friday (ko kuma duk lokacin da yarjejeniyar ku ta ƙare).
  • Shirya A gaba Yin Amfani da Gwajin A / B. Gwajin A / B na iya zama ɗayan mahimman kayan aiki a cikin kayan ajiyar ku, gwada nau'ikan saƙonku biyu akan juna tare da masu sauraro makamantan su, da kuma lura da sakamakon. Yi amfani da bin diddigin taron don tabbatar da wane saƙo yake tura sakamakon da ake buƙata (sama da dannawa kawai), sannan amfani da wannan don haɓaka kamfen ɗin zuwa ga masu sauraron ku.  

Babu wata shakka wannan shekara ce ta baƙo don eCommerce, amma ta hanyar daidaitawa da bin ƙa'idodi mafi kyau da saƙon da ya dace da wuraren tattaunawa tare da abokan cinikin ku, alamomi na iya fitar da kuɗin shiga cikin nasara don ficewa daga taron. 

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