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Wayar hannu vs Desktop (vs Tablet) Ayyuka: Ƙididdiga na Mabukaci da Kasuwanci a 2023

Amfani da wayoyin hannu da kwamfutar tafi-da-gidanka ya bambanta sosai tsakanin masu amfani da kasuwanci. Wannan labarin, wanda aka sami goyan bayan ƙididdiga da tushe na baya-bayan nan, ya zurfafa cikin yadda ake amfani da waɗannan na'urori. Ga wasu bambance-bambancen maɓalli gabaɗaya:

  • Amfani da Media: Yayin da ake amfani da wayoyin komai da ruwanka da kwamfutar tafi-da-gidanka don amfani da kafofin watsa labarai, wayoyin hannu suna jagorantar amfani da kafofin watsa labarai na sirri, yayin da kwamfutar tafi-da-gidanka an fi son amfani da kafofin watsa labarai masu alaƙa da kasuwanci.
  • E-ciniki: Akwai gagarumin cibaya a cikin kasuwancin e-commerce, tare da wayoyi masu wayo da ke kan gaba a yawan hada-hadar kasuwanci amma kwamfutoci suna da ƙimar juzu'i.
  • Bincika da zirga-zirgar Yanar Gizo: Wayar hannu ta mamaye ziyarce-ziyarcen yanar gizo da zirga-zirgar zirga-zirga, amma binciken tebur har yanzu yana da fiye da rabin duk binciken, yana nuna haɗuwa a cikin halayen neman bayanai.

Amfanin Mabukaci na Wayoyin Waya da Kwamfutoci

  • Wayar hannu vs. Traffic Web Traffic: Daga 2012 zuwa 2023, rabon gidajen yanar gizo na wayar hannu a duniya ya sami ƙaruwa mai yawa daga 10.88% zuwa 60.06%, yayin da rabon tebur ya ragu daga 89.12% zuwa 39.94%, wanda ke nuna sauƙaƙan sauyi ga yanar gizo ta wayar hannu tsawon shekaru.
  • Wayoyin Wayoyin Waya Sun mamaye Lokacin Mai jarida: Kusan 70% na duk lokacin watsa labarai shine yanzu ana kashewa akan wayoyin hannu. Wannan ya haɗa da ayyuka kamar ayyukan yawo (Netflix), da dandamali na kafofin watsa labarun (Facebook, Snapchat, Instagram, YouTube).
  • Yawan Duba Wayoyi: Matsakaicin masu amfani da intanet na duba wayar su 58 sau kullum, tare da wasu Amurkawa suna dubawa har sau 160.
  • Amfanin Labarai: Yawan amfani da labarai ta na'urorin wayar hannu ya karu akai-akai, daga kashi 28% a cikin 2013 zuwa kashi 56% a cikin 2022. Akasin haka, amfani da tebur don cin labarai ya ɗan ragu kaɗan, daga 16% a cikin 2013 zuwa 17% a 2022. Amfani da kwamfutar hannu don labarai ya ƙaru a 2013 a 71% kuma ya ragu sosai zuwa 41% nan da 2022, yana nuna canji zuwa ƙarami, ƙarin na'urori masu ɗaukar hoto don amfanin labarai.
  • Zaɓin Aikace-aikace akan Yanar Gizon Waya: Masu amfani suna ciyarwa 90% na lokacin watsa labarai akan aikace-aikacen hannu idan aka kwatanta da 10% kawai akan gidan yanar gizon wayar hannu.
  • Littattafan balaguro: Muhimman kashi 85% na matafiya suna amfani da na'urorin hannu don ayyukan balaguron littafi.
  • Neman bayanai da zirga-zirgar Yanar Gizo: Zagaye Kashi 75% na masu wayoyin hannu sun juya zuwa bincike da farko don magance bukatunsu na gaggawa. Na'urorin tafi-da-gidanka suna da babban kaso na zirga-zirgar yanar gizo, suna ɗaukar 67% a duniya da 58% a cikin Amurka.
  • Wayoyin Wayoyin Waya Ke Jagoranci A Wasa: Kashi 70% na 'yan wasan Amurka sun fi son amfani da wayoyin komai da ruwanka don yin caca, wanda hakan ya sa ya zama na'urar da ta fi shahara fiye da na'urorin wasan caca (52%) da kwamfutoci na sirri (43%). Ana amfani da na'urori mafi ƙanƙanta (VR), tare da zaɓi 7% kawai.
  • Amfanin Bidiyo da Rabawa: Over 75% na duk bidiyo wasan kwaikwayo yana faruwa akan na'urorin hannu, tare da masu amfani da wayar hannu suna aiki sosai wajen raba bidiyo.
  • Yin Browsing a Social Media: Na'urorin tafi-da-gidanka sune hanyoyin farko don shiga kafofin watsa labarun, tare da 80% na masu amfani da kafofin watsa labarun samun dama ta hanyar smartphone. Wannan yanayin ya yi daidai a cikin ƙasashe daban-daban.

Amfani da E-Kasuwanci tare da Wayoyin Waya da Kwamfutoci

  • Juyin Juya ta Na'ura: Na'urorin Desktop suna da ƙimar musayar masu siyayya ta kan layi akai-akai, matsakaicin 3-4%, idan aka kwatanta da allunan a 3% da na'urorin hannu a 2% daga Q2 2021 zuwa Q2 2022.
  • Hanyoyin Wayar da Katin Siyayya: A Amurka, yawan watsi da lokacin siyayya ta kan layi ya kasance koyaushe mafi girma akan tebur (83-85%) idan aka kwatanta da na'urorin hannu (69-74%) daga Q2 2021 zuwa Q2 2022.
  • Kasuwancin E-Kasuwancin Waya ta Duniya: Manyan kasashe 10 ta hanyar siyan e-commerce ta wayar hannu, tare da Koriya ta Kudu kan gaba a 44.3%. Chile da Malaysia suna biye, kowannensu yana da 37.7%, yana nuna fifikon fifikon siyayya ta wayar hannu a cikin waɗannan ƙasashe.
kasuwancin wayar hannu ta ƙasa
  • Siyayya da kasuwancin e-commerce: Wayoyin hannu suna baje amfani a shopping, tare da 80% na yan kasuwa suna amfani da wayoyinsu a cikin shagunan zahiri don bincika bita da kwatanta farashi. A lokacin hutun 2018, kashi 40% na duk samfuran e-commerce a Amurka an siye su ta wayoyin hannu.

Amfanin Kasuwancin Wayoyin Waya da Kwamfutoci

  1. Apps Gudanar da Kasuwanci: A cikin 'yan shekarun nan, mobile kasuwanci apps ana ƙara amfani da su a cikin gudanar da kasuwanci.
  2. Amfanin Bidiyo na Kasuwanci: Duk da karuwar wayar hannu, 87% na bidiyo masu alaƙa da kasuwanci ana kallon su akan kwamfutoci, suna ba da shawarar zaɓi don manyan allo da wuraren da aka mayar da hankali a cikin saitunan ƙwararru.
  3. Kwamfutoci don Kasuwancin E-kasuwanci: Yayin da na'urorin hannu ke lissafin 60% na duk ma'amaloli na e-kasuwanci, Ziyarar tebur zuwa gidajen yanar gizon e-commerce suna ba da ƙimar juzu'i mai girma (3% don kwamfutoci idan aka kwatanta da 2% don wayoyin hannu).

Yanayin yanayin amfani da na'urar dijital a cikin 2023 yana nuna takamaiman tsari tsakanin mabukaci da amfanin kasuwanci. Masu cin kasuwa sun fi son wayoyin hannu don amfani da kafofin watsa labarai, sayayya, kafofin watsa labarun, da ajiyar balaguro. Sabanin haka, 'yan kasuwa sun fi son kwamfutoci don duba bidiyo masu alaƙa da kasuwanci da gudanar da mu'amalar kasuwancin e-kasuwanci tare da ƙima mai girma. Wannan bambance-bambancen yana nuna haɓakar yanayin amfani da fasaha a cikin yanki na sirri da na sana'a.

Adam Kananan

Adam Small shi ne Shugaba na WakilinSauce, cikakken fasali, dandalin tallan kayan ƙasa na atomatik wanda aka haɗa tare da wasiƙar kai tsaye, imel, SMS, aikace-aikacen hannu, kafofin watsa labarun, CRM, da MLS.

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