Shin wannan taken ya ja hankalin ku? Ya kammata. Yesmail yana ba da cikakken rahoto game da ƙarshen kwata na 2015 wanda ke bayyana yadda tasirin tasirin wayar hannu yake da masana'antar imel.
Ƙarawa lambobin kudin shiga ta hannu a cikin shekarar da ta gabata suna magana da kansu. Duk da yake tebur har yanzu yana kawo lambobin sayan da ya fi girma, ba wani sirri bane cewa masu amfani suna samun saukin sayayya yayin amfani da na'urorin hannu, kuma sabbin bayanai daga Yesmail suna goyan bayan hakan sosai.
Alamu a yau ba su da wani uzuri don dakatar da zane mai amsawa, duk da haka duk da fa'idodi da aka nuna da kuma mahimmancin tasirin da kamfen ɗin da ba a amsa ba zai iya samu a kan layin ƙasa, kawai 17% na 'yan kasuwa ke aiwatar da shi a duk imel ɗin su.
Babban binciken daga Rahoton Benchmark na Yesmail ya haɗa da:
- Matsakaicin matsakaiciyar oda (AOV) tana girma cikin sauri fiye da tebur AOV. Desktop ya girma 13% YoY yayin wayar hannu tayi girma 15% a kan daidai wannan lokacin
- Matsakaicin tsarin oda na tebur (AOV) ya karu $ 15.50 yayin wayar hannu ta karu $ 13.40
- Danna-to-bude tebur na Desktop ya ragu da 29% a cikin shekaru biyu da suka gabata yayin da CTO ta hannu ta karu da 26% a cikin shekaru biyu da suka gabata
Yanayin ya bayyana karara - kuma kamfanoni suna barin ƙarin kuɗi akan tebur kowace rana cewa sunyi watsi da tasirin samun wayar hannu kwarewa daga email da aka bude ta hanyar juyawa.
Download Wasikunsabon rahoto kan tasirin wayar salula akan imel.
Yi ko Mutu: Abubuwan da ke tattare da Yin watsi da Zane mai Amsa
