Fasahar TallaKasuwanci da KasuwanciWayar hannu da Tallan

Dabarun Tallan Wayar hannu guda 25 da 'Yan Kasuwa ke Amfani da su Don Haɓaka Ganuwa, Shagaltar da Baƙi, Daukar Jagoranci, da Girman Juyawa

Yawancin mu suna gudanar da kasuwancin mu kuma muna sarrafa tallace-tallace da tallace-tallace daga tebur a wurin aiki. Koyaya, wannan na iya jefa mu cikin hasashe yayin da yawancin masu sa ido da abokan cinikin da muke magana da su ke kan gaba. Na'ura ta hannu.

A cikin 'yan shekarun nan, an sami canji a martanin mabukaci ga masu cin kasuwa da suka wuce gona da iri tunda wayar hannu ta kasance irin wannan na'urar. Abubuwan da ke damun sirri sun haifar da canji a cikin ayyukan tallan wayar hannu, suna jaddada bayyana gaskiya, yarda mai amfani, da kariyar bayanai.

Masu kasuwa suna daidaitawa zuwa yanayin ƙasa inda mutunta sirrin mai amfani ba kawai buƙatun doka ba ne har ma da fa'ida mai fa'ida, yayin da masu siye ke ƙara ba da fifikon sirrin dijital su. Ba tare da ƙalubalensa ba, ko da yake. Masu kasuwa suna buƙatar kewaya rikitattun na'urorin giciye da bin diddigin dandamali yayin mutunta sirrin mai amfani.

2023 Kididdigar Tallan Wayar hannu

Wayoyin hannu suna canza yadda muke rayuwa, aiki, siyayya, har ma da shiga bandaki!

  • A halin yanzu akwai masu amfani da wayoyin hannu biliyan 6.8 a duk duniya kamar na 2023, ana hasashen za su yi girma zuwa biliyan 7.34 nan da 2025.
  • Manya na Amurka suna ciyar da matsakaicin sa'o'i 2 da mintuna 55 kowace rana akan wayoyin hannu.
  • Kashi 69% na masu amfani da intanet sun gwammace su nemi bita akan wayoyinsu fiye da kusanci ma'aikacin kantin sayar da kayayyaki.
  • Kashi 50.9 na masu siyayya ta yanar gizo a duk duniya suna yin siyayya ta wayar hannu aƙalla sau ɗaya a mako.
  • Matsakaicin Amurkawa na duba wayar su sau 96 a kullum, ko sau daya a kowane minti goma.
  • Kashi 89% na Amurkawa sun ce suna duba wayoyin su a cikin mintuna 10 na farko da farkawa.
  • Kashi 75% na Amurkawa ba sa jin daɗin barin wayar su a gida.
  • Kashi 75% na Amurkawa suna duba wayoyinsu cikin mintuna biyar bayan sun sami sanarwa.
  • Kashi 75% na Amurkawa suna amfani da wayar su akan bayan gida.
  • Matsakaicin masu amfani da wayoyin hannu suna kashe kashi 59% na lokacinsu akan apps.

Dabarun Tallan Wayar hannu

Tallan wayar hannu ya zama mahimmanci ga 'yan kasuwa don yin hulɗa tare da masu sauraron su yadda ya kamata. Daga dabarun gargajiya zuwa sabbin fasahohi, a nan akwai dabarun tallan wayar hannu guda 25 don haɓaka kasancewar wayar hannu da haɗawa da masu amfani da wayar hannu:

  1. HAU – Inganta saurin lodin shafin hannu da HAU da kama ƙarin zirga-zirgar binciken kwayoyin halitta ta hannu. Ƙirƙiri shafukan samfuri masu ƙarfi na AMP don na'urorin hannu, tabbatar da santsi da ƙwarewar sayayya cikin sauri, musamman lokacin tallace-tallace na hutu.
  2. Gaskiya mai ƙaruwa da Gaskiya ta Gaskiya – Bincike AR da kuma VR fasahohi don ƙirƙirar abubuwan ban sha'awa ta wayar hannu. Misali, dillalai na iya ƙyale abokan ciniki su yi ƙoƙarin gwada tufafi ko ganin yadda kayan daki ke kallon gidajensu ta aikace-aikacen hannu.
  3. Chatbots da AI – Haɗawa AI-Bots masu iko a cikin aikace-aikacen hannu don goyan bayan abokin ciniki nan take da shawarwari na keɓaɓɓu. Bayar da mataimaki mai ƙarfin AI don jagorantar masu amfani ta hanyar siye, saita alƙawura, da abubuwan da suka cancanta.
  4. Gaming - Haɓaka wasannin hannu ko haɗa abubuwan gamification a cikin app ɗin wayar hannu ko gidan yanar gizon ku. Ƙwarewar ƙwarewa kamar tambayoyin tambayoyi, ƙalubale, da lada na iya haɓaka haɗin gwiwar mai amfani da amincin alamar alama.
  5. Talla a-App - Talla a cikin shahararrun aikace-aikacen hannu don shiga cikin tushen mai amfani. Haɗa tare da ƙa'idodin motsa jiki don nuna tallace-tallacen samfuran ku ga masu amfani da lafiya, haɓaka ganuwa iri.
  6. Ayyukan wurin - Aiwatar da yanayin ƙasa, fitila, da NFC fasali don samar da sauƙin mai amfani. Aika sanarwar tushen kusanci ta hanyar aikace-aikacen hannu lokacin da masu amfani ke kusa da wuraren kasuwancin ku, suna tuƙi da zirga-zirgar ƙafa.
  7. Talla ta Waya - Yi amfani da dandamalin tallan wayar hannu don yiwa masu amfani hari dangane da dacewa, wuri, da lokaci. Aiwatar da kamfen ɗin geofencing waɗanda ke aika tallace-tallace ga masu amfani lokacin da suka shiga takamaiman wuraren yanki, kamar kusa da wuraren ajiyar ku na zahiri, ƙara gani.
  8. Aikace-aikacen Waya (Application na Waya) - Haɓaka ƙa'idodin wayar hannu masu arziƙi kuma haɗa masu amfani ta hanyar ƙima na musamman. Ƙirƙiri shirye-shiryen aminci-kawai app, ba da lada ga masu amfani da maki don kowane siye da keɓancewar ciniki. Gina aikace-aikacen hannu yana ba da tashoshi kai tsaye da nutsewa don yin hulɗa da masu sauraron ku.
  9. Cinikin Waya - M-kasuwanci yana fashe cikin shahara a cikin 'yan shekarun nan. Kunna siyayya ta wayar hannu, biyan kuɗi da daidaita hanyoyin biya. Janyo hankalin masu amfani da keɓaɓɓen rangwamen in-app, ƙarfafa siyayya ta hannu da haɓaka tallace-tallace.
  10. Imel Na Waya - Haɓaka wasiƙun imel don na'urorin hannu, mai da hankali kan ƙira mai amsawa. Aika keɓaɓɓen wasiƙun wasiƙun wayar hannu tare da shawarwarin samfur dangane da zaɓin mai amfani, haɓaka ƙimar canji mafi girma.
  11. Tallace-tallacen Tasirin Waya - Haɗin kai tare da masu tasiri ta hannu a cikin alkukin ku don haɓaka samfuranku ko ayyukanku. Masu tasiri ta wayar hannu sau da yawa suna da sadaukarwa da himma masu bi waɗanda za su iya karɓar kyautar ku.
  12. Tallan Bidiyo Ta Waya - Ƙirƙiri abun ciki na bidiyo mai jan hankali wanda aka inganta don na'urorin hannu. Bidiyoyin gajeru, masu ɗaukar hankali, yawo kai tsaye, da tallace-tallacen bidiyo na mu'amala na iya ɗaukar masu amfani da wayar hannu da haɓaka haɗin kai.
  13. Tallan Wallet na Waya - Yi amfani da aikace-aikacen walat ɗin hannu kamar Apple Wallet da Google Pay don sadar da takaddun shaida na dijital, katunan aminci, da tikitin taron kai tsaye zuwa wayoyin hannu masu amfani. Wannan hanyar tana sauƙaƙa samun damar haɓakawa kuma tana haɓaka dacewar abokin ciniki.
  14. Biyan Wallet ta Waya - Kunna zaɓuɓɓukan biyan kuɗin walat ta hannu kamar Apple Pay da Google Pay a cikin app ɗin ku ta hannu ko dandamalin kasuwancin e-commerce. Waɗannan zaɓuɓɓukan suna daidaita tsarin biyan kuɗi kuma suna biyan masu amfani waɗanda suka fi son biyan kuɗi mara lamba.
  15. Taswira Apps - Tabbatar cewa kasuwancin ku yana da tasiri mai ƙarfi akan mashahurin taswira kamar Google Maps da Taswirar Apple. Haɓaka lissafin ku tare da ingantattun bayanai, bita, da hotuna, yana sauƙaƙa wa masu amfani don nemo da ziyartar wuraren ku.
  16. podcast – Buga kwasfan fayiloli da syndicate su akan shahararrun dandamali. Ana sauraren kwasfan fayiloli akan na'urorin hannu.
  17. Bayyana sanarwar - Aika sanarwar turawa ta keɓaɓɓu tare da masu tuni da aka watsar da rangwamen kuɗi don sake shigar da masu amfani waɗanda suka bar abubuwa a cikin kurayen su. Haɓaka ƙimar canji tare da kamfen kamar Farfadowar Wayar da Wasan Kwallo.
  18. Lambobin QR - Haɗa lambobin QR cikin kayan bugawa don fitar da zirga-zirga zuwa abun cikin wayar hannu. Run a Farauta Scavenger don Rangwame kamfen, inda masu amfani ke dubawa QR lambobi a wurare daban-daban don buɗe keɓancewar tayi, haɓaka haɗin gwiwa da miƙa mulki-zuwa kan layi.
  19. m Design - Cikakken gwadawa kuma tabbatar da gidajen yanar gizon ku don m zane, rage ƙugiya da ƙyale masu ziyara ta wayar hannu su cinye abubuwan ku ta hanyar ƙaramin allo cikin sauƙi.
  20. Tallace-tallacen Talla ta Zamani - Yi amfani da tallace-tallacen da aka yi niyya akan shahararrun dandamalin kafofin watsa labarun don isa ga mafi yawan masu sauraro. Yi kamfen kamar Instagram Samfurin Nuna don nuna samfura da yawa a cikin talla guda ɗaya, haɗin gwiwar mai amfani.
  21. Labaran Kafofin Watsa Labarai - Yi amfani da fasalulluka na labarun dandamali na dandalin sada zumunta, kamar Labarun Instagram da Labarun Facebook, don raba abun ciki na ɗan lokaci, haɓakawa, da hangen bayan fage na kasuwancin ku. Labarun suna ba da hanya mafi gaggawa da ma'amala don hulɗa tare da masu sauraron ku.
  22. Saƙonnin rubutu - Amfani SMS don haɓakawa da sabuntawa, masu jan hankali ga masu sauraro da yawa. Gudanar da a Gasar Rubutu-zuwa-Nasara inda abokan ciniki zasu iya shiga ta hanyar aika saƙon rubutu, ƙirƙirar haɗin gwiwa, da gina bayanan abokin ciniki.
  23. Voice – Aiwatar danna-kira maɓallai da kira ta atomatik don sa tuntuɓar kasuwancin ku mara kyau. Misali, gudu a Danna-don-Magana Talata yaƙin neman zaɓe yana ba da rangwame na musamman ga masu amfani waɗanda ke kira ranar Talata, haɓaka ƙwarewar mai amfani da ƙimar juyawa.
  24. Binciken Wayar hannu da Ra'ayoyin - Tara ra'ayoyin abokin ciniki da gudanar da bincike ta hanyoyin wayar hannu. Yi amfani da kayan aikin binciken abokantaka na wayar hannu don tattara bayanai masu mahimmanci da haɓaka samfuranku ko ayyukanku dangane da shigar mai amfani.
  25. Keɓanta Waya – Aiwatar da ingantattun dabarun keɓancewa a cikin ƙoƙarin tallan ku na wayar hannu. Yi amfani da ƙididdigar bayanai don sadar da keɓaɓɓen shawarwarin samfur, abun ciki, da tayi bisa ɗabi'un mai amfani da abubuwan zaɓi.

Kyakkyawan dabarun tallan wayar hannu yana da mahimmanci don isa da hulɗa tare da masu sauraron ku da kyau. Waɗannan dabarun, tsoho da sababbi, suna ba da hanyoyi daban-daban don haɗawa da masu amfani da wayar hannu, haɓaka amincin alama da jujjuyawar tuki a zamanin farko na wayar hannu.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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Martech Zone zai iya ba ku wannan abun cikin ba tare da farashi ba saboda muna yin monetize da rukunin yanar gizon mu ta hanyar kudaden talla, hanyoyin haɗin gwiwa, da tallafi. Za mu yi godiya idan za ku cire mai hana tallan ku yayin da kuke duba rukunin yanar gizon mu.