Talla ta Waya: Sanya ta sirri

Sanya hotuna 11585090 s

Hipcricket's 2014 binciken kan layi, Halayen Abokai a Kasuwancin Waya, an gudanar da shi a watan Afrilu 2014 kuma an yi niyya ga manya 1,202 a Amurka. Binciken ya gano cewa Masu kasuwa suna karɓar wayar hannu kuma masu amfani suna amsawa. Kashi biyu bisa uku na masu amsa sun ce sun karɓi saƙon rubutu daga alama a cikin watanni 6 da suka gabata kuma kusan rabin masu amfani sun sami saƙon saƙon yana da amfani.

Koyaya, yan kasuwa sun rasa alamar idan yazo da aikawa, sakonni na musamman, wanda ke damun masu amfani:

  • 52% sun ce sakon ya ji kutsawa ko spammy.
  • 46% sun ce sakon bai kasance ba dacewa da bukatunsu.
  • 33% suka ce sakon bai bayar da wani darajar ba.
  • 41% sun ce za su raba ƙarin bayani tare da alamomi idan sun so su kyauta masu dacewa ko takardun shaida.

Akwai babban daki don haɓaka don alamomi don ƙirƙirar ma'amala mai ɗorewa tare da abokan cinikin su. Wannan binciken yana nuna cewa masu amfani suna shiga cikin sifofi ta hanyar tallan wayar hannu, wanda yake da ban ƙarfafa. Amma, alamomin dole ne su isar da kamfen masu dacewa da keɓaɓɓu ko kuma za su rasa samun ci gaban kasuwar. Doug Stovall, Kwancen kwankwaso COO

tallace-tallace-tallace-tallace-bayanan-sirri

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