Kasuwancin BayaniKafofin watsa labarun & Tasirin Talla

Menene Tasirin Dabarun Masu Tasirin Micro vs. Macro-Influencer akan Instagram

Tallace-tallacen masu tasiri ya ta'allaka ne a wani wuri tsakanin abokin aikin baka da ka amince da tallan da aka biya da ka sanya akan gidan yanar gizo. Masu tasiri sau da yawa suna da babban ikon haɓaka wayar da kan jama'a amma suna da iyaka a cikin ikon su na yin tasiri ga abubuwan da za su sa a yanke shawarar siyan. Yayinda yake da niyya, dabarun shiga don isa ga ainihin masu sauraron ku fiye da tallan banner, tallan tasirin tasirin yana ci gaba da haɓaka cikin shahara.

Koyaya, akwai rikici akan ko jarin ku a cikin kasuwancin mai tasiri ya fi kyau a kashe shi azaman babban dunƙule ga fewan taurari - mai tasirin macro, ko kuma an fi kashe jarin ku a kan mafi yawan abubuwa, masu tasiri sosai - masu karamin karfi.

Babban kasafin kuɗi don macro-influencer na iya faɗi ƙasa kuma ya zama babban caca. Babban kasafin kuɗi da aka kashe tsakanin ƙananan masu tasiri na iya yin wahalar sarrafawa, daidaitawa, ko gina tasirin da kuke so.

Menene Micro-Influencer?

Za a rarraba ni a matsayin ƙaramin mai tasiri. Ina da fifikon mayar da hankali kan fasahar tallata da kuma kai sama da mutane kusan 100,000 ta hanyar zamantakewa, yanar gizo, da imel. Ikona da farin jinina ba su wuce abin da na ƙirƙira ba; a sakamakon haka, ba amanar masu saurarona da tasirin yanke shawarar siye ba.

Menene Macro-Influencer?

Masu tasiri na macro suna da tasiri mai yawa da mutuntaka. Shahararriyar mashahuri, ɗan jarida, ko tauraruwar kafofin watsa labarun na iya zama masu tasiri (idan masu sauraronsu sun amince da su kuma suna son su). Mediakix ya bayyana wannan yanki game da matsakaici:

  • Mai tasirin macro akan Instagram gabaɗaya yana da yafi 100,000 mabiya.
  • Ana iya bayyana macro influencer akan YouTube ko Facebook a matsayin mai aƙalla masu biyan kuɗi 250,000 ko so.

Mediakix ya bincika sama da 700 da aka dauki nauyin sakonnin Instagram daga manyan kamfanoni 16 da ke aiki tare da macro da masu tasiri don tantance waɗanne dabaru ne suka fi tasiri. Sun samar da wannan infographic, da Yaƙin Masu Tasiri: Macro vs. Micro, kuma zo ga ƙarshe mai ban sha'awa:

Nazarinmu ya nuna cewa tasirin macro da aikin tasirin micro suna daidai da daidaito yayin kimantawa kawai bisa ƙimar shiga tsakani. Ari akan haka, mun gano cewa masu tasirin macro suna cin nasara dangane da yawan abubuwan so, tsokaci, da isa.

Na tuntubi Jeremy Shih na yi tambaya mai haske - dawo kan zuba jari (Roi). A wasu kalmomi, kallon bayan haɗin kai da abubuwan so, akwai bambanci mai ma'auni a cikin mahimmin ayyuka kamar wayar da kan jama'a, tallace-tallace, tayar da hankali, da dai sauransu. Jeremy ya amsa da gaskiya:

Zan iya cewa tattalin arziki na sikelin tabbas yana wasa anan a ma'anar cewa yana da sauki (mafi ƙarancin lokaci da saurin amfani da bandwidth) don aiki tare da ƙasa da yawa, manyan masu tasiri fiye da yunƙurin daidaita ɗaruruwan ko dubunnan ƙananan masu tasiri don cimma nasarar hakan. Bugu da ƙari, CPM yana son ragewa yayin da kuke aiki tare da manyan masu tasiri.

Jeremy Shih

Dole ne 'yan kasuwa su kiyaye wannan a zuciya yayin da suke kallon tallan mai tasiri. Duk da yake babban haɗin kai da kyakkyawan yaƙin neman zaɓe na masu tasiri na iya yin tasiri sosai ga layin ƙasa, ƙoƙarin da ake buƙata bazai cancanci saka hannun jari a lokaci da kuzari ba. Kamar kowane abu a cikin tallace-tallace, yana da daraja gwadawa da haɓaka tare da dabarun yaƙin ku.

Ina tsammanin yana da mahimmanci kuma a tuna cewa wannan ya dogara ne kawai Instagram kuma ba sauran matsakaici kamar rubutun ra'ayin kanka a yanar gizo, podcasting, Facebook, Twitter, ko LinkedIn. Na yi imani kayan aiki na gani kamar Instagram na iya karkatar da sakamakon bincike kamar wannan a cikin tagomashin mashahuran.

Micro vs Macro Tasirin-mafi tasiri-ƙwarewa
Kiredit: Yankin tushen ba ya aiki.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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