Menene Tasirin Micro vs. Macro-Influencer Strategy

Micro da Macro Tasiri

Tallace-tallacen masu tasiri sun ta'allaka wani wuri tsakanin abokin magana-na-bakin abokin aiki da kuka aminta da tallan da kuka biya akan gidan yanar gizo. Masu tasiri sau da yawa suna da babban iko don haɓaka wayar da kan jama'a amma suna iyawa a cikin ikon su don tasirin tasirin sahihan kan shawarar sayan. Duk da yake ya fi zama sananne, dabarun jan hankali don isa ga manyan masu sauraron ku fiye da tallan talla, tallatawa masu tasiri na ci gaba da karuwa cikin shahara.

Koyaya, akwai rikici akan ko jarin ku a cikin kasuwancin mai tasiri ya fi kyau a kashe shi azaman babban dunƙule ga fewan taurari - mai tasirin macro, ko kuma an fi kashe jarin ku a kan mafi yawan abubuwa, masu tasiri sosai - ƙananan tasirin.

Babban kasafin kuɗi da aka kashe akan mashin-tasiri zai iya faɗi ƙasa ya zama babbar caca. Ko babban kasafin kuɗi da aka kashe tsakanin masu tasirin ƙananan tasirin na iya zama da wahalar gudanarwa, daidaitawa, ko gina tasirin da kuke so.

Menene Micro Tasirin?

Za a sanya ni a matsayin mai tasirin tasirin micro. Ina da kwarewar mayar da hankali kan fasahar tallace-tallace kuma ina kaiwa sama da mutane 100,000 ta hanyar zamantakewa, yanar gizo, da kuma imel. Iko na da shaharata ba sa wuce abin da na ƙirƙira da kuma; sakamakon haka, ba amintarwar masu sauraro na da tasiri na yanke shawarar sayayya.

Menene Macin Tasirin?

Masu tasirin Macro suna da tasirin tasiri da ɗabi'a da yawa. Shahararren mashahuri, ɗan jarida, ko tauraron kafofin watsa labarun na iya zama masu tasiri (idan masu sauraro suka aminta da su). Mediakix ya bayyana wannan sashin game da matsakaici:

  • Mai tasirin macro akan Instagram gabaɗaya yana da yafi 100,000 mabiya.
  • Ana iya bayyana tasirin macro akan Youtube ko Facebook azaman yana da shi aƙalla masu biyan kuɗi 250,000 ko so.

Mediakix yayi nazarin tallafi sama da 700 wanda aka tallafawa post na Instagram daga manyan kamfanoni 16 waɗanda suke aiki tare da masu tasirin macro da masu tasirin micro don tantance waɗanne dabarun suka fi tasiri. Sun samar da wannan bayanan na zamani, Yaƙin Masu Tasiri: Macro vs. Micro kuma zo ga ƙarshe mai ban sha'awa:

Nazarinmu ya nuna cewa tasirin macro da aikin tasirin micro suna daidai da daidaito yayin kimantawa kawai bisa ƙimar shiga tsakani. Ari akan haka, mun gano cewa masu tasirin macro suna cin nasara dangane da yawan abubuwan so, tsokaci, da isa.

Na sami damar tuntuɓar Jeremy Shih kuma na yi tambaya mai ban mamaki - dawo kan zuba jari. A wata ma'anar, duba bayan ƙaddamarwa da abubuwan da ake so, shin akwai bambanci mai sauƙin gani a cikin manyan alamun nunawa kamar faɗakarwa, tallace-tallace, tashin hankali, da dai sauransu Jeremy ya amsa gaskiya:

Zan iya cewa tattalin arziki na sikelin tabbas yana wasa anan a ma'anar cewa ya fi sauƙi (ƙaramin lokaci da saurin amfani da bandwidth) don aiki tare da ƙasa da yawa, manyan masu tasiri fiye da yunƙurin daidaita ɗaruruwan ko dubunnan ƙananan masu tasiri don cimma nasarar hakan. Bugu da ƙari, CPM yana son ragewa yayin da kuke aiki tare da manyan masu tasiri.

Yana da mahimmanci cewa yan kasuwa suyi la'akari da wannan yayin da suke neman tallatawa masu tasiri. Duk da yake daidaituwa mai yawa da kamfen mai tasirin tasirin micro-influencer na iya haifar da tasiri mafi girma a layin ƙasa, ƙoƙarin da ake buƙata na iya ba da darajar saka hannun jari cikin lokaci da kuzari. Kamar kowane abu a cikin talla, yana da daraja gwadawa da haɓakawa tare da dabarun kamfen ɗin ku.

Ina tsammanin yana da mahimmanci a tuna cewa wannan ya dogara ne akan Instagram kuma ba wasu matsakaita bane kamar rubutun ra'ayin kanka a yanar gizo, kwasfan labarai, Facebook, Twitter, ko LinkedIn. Na yi imanin kayan aikin gani kamar Instagram na iya karkatar da sakamakon bincike kamar wannan sosai cikin fifikon mashahurin.

Micro vs Macro Tasirin-mafi tasiri-ƙwarewa

daya comment

  1. 1

    Masu tasiri ba shakka wani ɓangare ne na tsarin dabarun kasuwanci, musamman a cikin yanayin B2B. Ga mai yanke shawarar B2B mai yanke shawara, tunanin jagorancin mai siyar shine mabuɗin. Idan mai tasiri zai iya ba da tabbaci ga mai siyar ya ƙara ƙarin ƙimar. A ThoughtStarters (www.thought-starters.com) mun yi aiki tare tare da yawancin kamfanonin duniya muna taimaka musu wajen ayyanawa & gudanar da shirye-shiryen haɗakar masu tasiri & mun ga cewa sau da yawa sun kasa gano duk masu tasiri. Misali: Ga babban abokin harka na duniya mun gano cewa ana iya amfani da Ilimi daga manyan jami'o'i a matsayin babban mai tasiri. Mun gina wani shiri wanda yayi aiki dasu & ta wannan abokin harka ya sami damar bude sabbin hanyoyin da ba ayi tunanin su ba a cikin dabarun shigar su da tasiri sannan kuma sun fara girbar ROI. Saboda haka yana da mahimmanci ga kamfanoni su gano abokan haɗin gwiwa waɗanda zasu iya taimaka musu samun ƙarin kuzari don dabarun shigar masu tasiri.

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