Menene Bayanin Meta? Me yasa suke da mahimmanci ga dabarun Injin Bincike na Orabi'a?

Bayanin Meta - Menene, Me yasa, da Yaya

Wasu lokuta 'yan kasuwa basa iya ganin gandun daji don bishiyoyi. Kamar yadda search engine ingantawa ya sami kulawa sosai a cikin shekaru goma da suka gabata, Na lura cewa yawancin yan kasuwa suna mai da hankali sosai kan matsayi da kuma zirga-zirgar abubuwa masu zuwa, sun manta da matakin da ya faru a zahiri. Injin bincike yana da matukar mahimmanci ga ikon kowace kasuwanci don fitar da masu amfani da niyyar zuwa shafin akan rukunin yanar gizonku wanda ke ciyar da niyyar samfurinku ko sabis ɗinku. Kuma kwatancin meta shine damar ku don haɓaka ƙirar danna-ta hanyar dacewa daga injin bincike har zuwa shafinku.

Menene Bayanin Meta?

Injin bincike yana baiwa masu shafin damar rubuta bayanai game da shafin da yayi rarrafe kuma aka gabatar dashi ga injunan binciken da suke nunawa a cikin shafin sakamakon injin binciken (SERP). Injin bincike yakan yi amfani da haruffa 155 zuwa 160 na farko na kwatancen meta don sakamakon tebur kuma zai iya yanke zuwa ~ 120 haruffa don masu amfani da injin injin bincike. Bayanin Meta ba bayyane bane ga wanda ke karanta shafinku, kawai ga masu jan hankali.

Bayanin meta yana cikin ɓangare na HTML kuma an tsara shi kamar haka:

 sunan="description" abun ciki="Babban kamfanin masana'antar Martech don bincike, ganowa, da kuma koyon yadda ake amfani da tallace-tallace da dandamali na talla da fasaha don haɓaka kasuwancin ku."/>

Yaya ake Amfani da Bayanin Meta a cikin Snippets?

Bari mu kalli wannan daga mahangar ra'ayi daban-daban engine injin bincike da mai amfani da bincike:

search Engine

  • Injin bincike yana nemo shafinku, ko dai daga hanyar haɗin waje, hanyar haɗin ciki, ko taswirar gidan yanar gizonku yayin da yake yawo a cikin yanar gizo.
  • Injin bincike yana jan shafinku, yana mai da hankali ga taken, take, take, dukiyar kafofin watsa labarai, da kuma abubuwan da ke ciki, don tantance kalmomin da suka dace da abubuwanku. Lura cewa ban hada meta meta ba a cikin wannan… injunan bincike ba lallai bane su sanya rubutu a cikin bayanin meta yayin yanke shawarar yadda za'a nuna shafin.
  • Injin bincike ya shafi taken shafinku zuwa shafin sakamakon binciken injiniyar (SERP) shigarwa.
  • Idan kun gabatar da kwatancen meta, injin binciken yana wallafa hakan azaman bayanin a ƙarƙashin shigarku ta SERP. Idan baku bayar da kwatancen meta ba, injin binciken yana nuna sakamakon ne da wasu jimloli guda biyu wadanda suke ganin sun dace daga abinda shafinku yake ciki.
  • Injin bincike ya yanke shawarar yadda za a tsara shafin dangane da dacewar rukunin yanar gizonku game da batun da kuma hanyoyin haɗin yanar gizo masu dacewa waɗanda rukunin yanar gizonku ko shafinku ya hau kan su dangane da sharuɗɗan da suka zana muku.
  • Injin bincike may Har ila yau, sanya ku bisa la'akari da ko masu amfani da bincike waɗanda suka latsa sakamakon SERP ɗinku suka tsaya akan rukunin yanar gizonku ko suka dawo zuwa SERP.

Mai Amfani

  • Mai amfani da bincike yana shigar da kalmomin shiga ko tambaya akan injin bincike kuma ya sauka akan SERP.
  • Sakamakon SERP na musamman ne, idan ya yiwu, ga mai amfani da injin bincike dangane da yanayin su da tarihin binciken su.
  • Mai amfani da bincike yana bincika taken, URL ɗin, da bayanin (wanda aka ɗauka daga bayanin meta).
  • Kalmar (s) mai amfani da injin binciken da aka yi amfani da ita ana haskakawa a cikin bayanin akan sakamakon SERP.
  • Dangane da taken, URL, da bayanin, mai amfani da bincike ya yanke shawarar ko ya danna mahaɗinku ko a'a.
  • Mai amfani wanda ya danna hanyar haɗin yanar gizonku ya isa shafinku.
  • Idan shafin ya dace kuma ya dace da binciken da suke yi, suna tsayawa a shafin, suna nemo bayanan da suke buƙata, har ma suna iya canzawa.
  • Idan shafin bai dace ba kuma bai dace da binciken da suke yi ba, sai su koma ga SERP sai su danna wani shafin… wataƙila abokin takarar ka.

Shin Bayanin Meta Yayi Tasirin Binciken Bincike?

Tambayar da aka ɗora kenan! Google sanar a cikin Satumba na 2009 cewa kwatancin meta ko maɓallin keɓaɓɓen maɓallin kewayawa cikin na Google algorithms na darajar don binciken yanar gizo… amma wannan takamaiman tambaya ce wacce ke buƙatar ƙarin tattaunawa. Duk da yake kalmomi da kalmomin cikin bayanin ku na uku ba zai sanya ku matsayi kai tsaye ba, suna yin tasiri ga halayen masu amfani da injin binciken bincike. Kuma halayen mai amfani da injin bincike yana da mahimmanci a cikin martabar shafinku don sakamakon binciken da ya dace.

Gaskiyar ita ce, yawancin mutanen da ke danna-ta hanyar shafinku yana ƙaruwa da damar za su karanta kuma raba shafin. Da alama za su iya karantawa da raba shafin, mafi kyawun matsayin ku. Don haka… yayin da kwatancen meta ba sa tasiri kai tsaye ga darajar shafinku a cikin injunan bincike, kwata-kwata suna da babban tasiri a kan halayen mai amfani… wanda shine matakin farko!

Misalin Bayanin Meta

Ga misali bincike, don mamaya:

Sakamakon bincike na martech

Na nuna wannan misalin saboda idan wani ya bincika "martech", za su iya kawai sha'awar abin da shahadar take, ba a zahiri koyo game da ita ba ko kuma neman bugawa. Ina farin ciki cewa ina nan tsaye a cikin manyan sakamakon kuma ban damu da yawaita inganta bayanin kwatancen na zai haifar da mafi gani ba.

Bayanin gefen: Ba ni da wani shafi da ake kira menene martaba? Wannan wataƙila babbar dabara ce a gare ni in tura ɗaya tunda na riga na sami matsayi na wannan lokacin.

Me yasa Bayanin Meta yake da mahimmanci ga Dabarun Neman ganabi'a?

  • search Engine - injunan bincike suna son samarwa da masu amfani dasu da ƙwarewa mafi inganci da kuma sakamakon bincike mafi inganci. A sakamakon haka, kwatancen meta yana da mahimmanci! Idan kun inganta abubuwanku daidai a cikin bayanin ku na meta, yaudarar mai amfani da injiniyar bincike ya ziyarci shafinku, kuma ya ajiye su a can engines injunan bincike sun fi ƙarfin gwiwa a cikin darajarku kuma suna iya ma haɓaka darajarku idan wasu shafuka masu daraja sosai suna haifar da masu amfani da yawa. .
  • Masu amfani da Binciken - shafin sakamakon binciken injin bincike tare da bazuwar rubutu da aka shigar daga cikin abin da shafin ya kunsa bazai iya yaudarar mai amfani da injin binciken ya latsa shafinku ba. Ko kuma, idan bayaninku bai dace da abubuwan shafin ba, suna iya matsawa zuwa shigowar SERP na gaba.

Inganta bayanin meta abu ne mai matukar gaske muhimmin al'amari na shafin SEO saboda wasu dalilai:

  • Kwafin Kwafin - ana amfani da kwatancin meta a cikin ƙaddara ko baku da ko abun ciki biyu a cikin rukunin yanar gizonku. Idan Google yayi imanin cewa kuna da shafuka guda biyu masu kamanceceniya da juna kwatankwacin kwatankwacin maganganu, tabbas zasu iya ɗaukar mafi kyawun shafi kuma suyi watsi da sauran. Amfani da kwatancen meta na musamman akan kowane shafi zai tabbatar da cewa shafuka basu rarrafe ba kuma an ƙudura su zama rubanya abubuwa.
  • keywords - Yayin keywords amfani da shi a cikin meta kwatancin kai tsaye ba tasirin tasirin shafinka ba, amma sune gabadaya a cikin sakamakon bincike, jawo ɗan hankali ga sakamakon.
  • -Ididdigar Dannawa - Bayanin meta yana da mahimmanci don canza mai amfani da injin bincike a cikin baƙo na rukunin yanar gizon ku. Muna aiki tare da abokan ciniki don tabbatar da kwatancen meta suna da daɗaɗawa ga mai amfani da injin bincike, tare da amfani da kalmomin shiga azaman abin da aka mayar da hankali na biyu. Yayi daidai da farar ka don ka tura wani ya dauki mataki.

Nasihu don Inganta Bayanin Meta:

  1. Rashin hankali yana da mahimmanci. Tare da binciken wayar hannu akan tashi, yi ƙoƙari ka guji kwatancin meta waɗanda suka fi haruffa 120 tsayi.
  2. guji Kwafin kwatancin meta a fadin shafinku. Kowane kwatancin meta dole ne ya zama daban, in ba haka ba injin bincike na iya watsi da shi.
  3. Amfani da jimla wannan yana sa mai karatu sha'awar ko kuma yana ba da umarnin aikin su. Manufa a nan ita ce a tuɓe mutum ya danna zuwa shafinku.
  4. Guji haɗin haɗin kafa meta kwatancin. Takaita masu amfani ta hanyar sanya su dannawa ta hanyar rashin samun bayanin da kuka bayyana mummunan aikin kasuwanci ne wanda zai cutar da ikon ku na shiga da sauya baƙon injin bincike.
  5. Duk da yake keywords kai tsaye ba za su taimaka maka ba, amma za su taimaka maɓallin danna-ta hanyar tunda kalmomin suna da alama yayin da mai amfani da injiniyar bincike ke karanta sakamakon. Oƙarin amfani da kalmomin shiga kusa da kalmomin farko a cikin bayanin meta.
  6. Monitor duka matsayinka da danna-hanyarka ƙididdiga… kuma daidaita bayanan kwatancen ku don haɓaka zirga-zirgar da suka dace da jujjuyawar! Gwada wasu gwajin A / B inda zaku sabunta kwatancen meta na wata ɗaya ku gani idan zaku iya ƙara juyowa.

Tsarin Gudanar da Abun Cikin Ku da Bayanin Meta

Ko kuna amfani da Squarespace, WordPress, Drupal, ko wani CMS, be sure that they have the ability to modify your meta description. In most platforms, the meta description field isn’t very obvious so you may have to look for it. For WordPress, Matsakaicin lissafi ne mu shawarwarin kuma yana ba mai amfani babban samfoti na kwatancen meta kamar yadda aka gani akan tebur ko wayar hannu.

Meta Bayanin Bayani

Duk lokacin da kuka buga shafi ko kuke son inganta shi, da gaske zan aiwatar da bayanin kwatanci na meta a cikin tsari don kara yawan ku-danna da kuma tuka masu amfani da injin binciken har zuwa kasuwancinku.

Bayyanawa: Ni abokin ciniki ne kuma mai haɗin gwiwa Matsakaicin lissafi.

6 Comments

  1. 1

    Babban shawara. Ofaya daga cikin kayan aikin da na fi so don WordPress All-in-One SEO yana ba mu damar ƙirƙirar sassaƙaƙƙun shafi da kwatanci ba tare da sanin abubuwa da yawa game da lamba ba. (Af, kun gabatar da mu ga All-in-One) don haka godiya akan ƙididdigar duka.

  2. 2

    Lorraine, AIOS da Google XML Sitemaps sune 'dole-dole ne' don kowane shafin yanar gizon WordPress. Na yi mamakin cewa WordPress ba kawai ya sanya su cikin mahimmin lambar a wannan lokacin ba. WordPress kawai yana samun ku kusan 75% a can…. waɗancan masanan suna ba da damar aikin ku sosai!

  3. 3
  4. 5

    Zan yi matukar mamakin ganin wani da gaske game da inganta abubuwan su akan gidan yanar gizo wanda bashi da kwatancen meta. Lokacin da nake aiki tare da mutane nakan gaya musu cewa bayanin kwatankwacin jikin adreshin su ne na Google. Shin zaku gwada siyar da wani abu a cikin jaridar ku ba tare da bayanin abun ba? Tabbas ba haka bane!

Me kuke tunani?

Wannan shafin yana amfani da Akismet don rage spam. Koyi yadda aka sarrafa bayanan bayaninka.