Yi Hankali Yayin Kwatanta Tuffa da Itacen Apple

apples apple itacen

Aboki mai kyau Scott Monty ya raba wasu bayanai daga McKinsey akan binciken da ke ba da ƙididdigar masu zuwa:

Imel hakika 40X yafi tasiri akan Facebook ko Twitter don samun sabbin abokan ciniki.

40%! Duk lokacin da na ga irin wannan kididdiga irin wannan, sai in birge ni kuma sai in gudu zuwa asalin don in kara karantawa. Na yi sauri na fara daga rubutun Scott zuwa ga rahoton McKinsey, Me Yakamata Masu Kasuwa Su Ci Gaba Da Aika Imel. Whew… sunan yana da ɗan ɗan gajeren mahada kuma yana kusa da fahimtata game da tallan imel. Na yi imanin imel yana da mahimmanci ga ƙungiya (in ba haka ba da ban gina kaina ba sabis na imel).

Akwai kurakurai masu mahimmanci a kwatanta tsakanin Facebook ko Twitter. Zan ce yana kamar auna tuffa zuwa lemu, amma kwatancin da ya fi kusa shi ne kamar auna tuffa da itacen apple.

  1. Halarci - Laifi na farko shine bin sawu. A lokacin da zamu sami wanda yayi rajista, muna da su cikin namu analytics muhalli kuma zai iya bin su da kusan kowane sabis na imel daga biyan kuɗi zuwa tuba. Wannan ba daidai bane da kafofin watsa labarun. Facebook da hanyoyin zirga-zirgar jama'a galibi ana rarraba su, ko kuma mu rasa hanya a wani wuri. Ga cikakken misali mai dacewa. Na karanta rubutun Scott akan Facebook, amma ina raba hanyar haɗin kai tsaye zuwa labarinsa anan. Cikin nasa analytics, duk wani zirga-zirgar da aka samar za'a danganta shi ne zuwa gare ni - ba daga Facebook ba.
  2. Hadin kan Omni-Channel - Mutum nawa ne ke karanta sakonnin na akan Facebook da Twitter kuma suna yin rajista a shafina? (Amsar dubbai ce). Yayinda wadancan masu yin rijistar suka sauya, shin na sanya su yadda yakamata ga tushen kafofin sada zumunta inda suka sanni na? A'a, binciken McKinsey baya magana da asalin mai sa hannun. Tsakanin ɓarna da ɗabi'un tashoshi, ana yin bibiyar madaidaici.
  3. niyyar - A ina kuka yi imani cewa masu biyan kuɗi suna cikin tafiyar abokin ciniki tsakanin wayewa da juyowa? Ina kuka yarda da masu bin Facebook da Twitter? Masu biyan kuɗi sun riga sun shiga kuma sun yi babban alƙawari - suna ba ku adireshin imel ɗin su. Maimakon faɗi imel ɗin 40x ya fi tasiri fiye da kafofin watsa labarun, ya kamata magana mai kyau ta zama mai biyan kuɗi ya cika 40x fiye da mai bin kafofin watsa labarun.

Yana da mahimmanci a tuna cewa imel ɗin har yanzu, galibi matsakaiciyar hanyar sadarwa ce ta 1: 1. Scott yayi daidai wannan keɓancewa da imel ɗin yana haifar da kyakkyawar ma'amala. A cikin ra'ayina na tawali'u, babu wata hanyar da imel ɗin ke samar da ƙarin 40x fiye da kafofin watsa labarun a waje da kamfanoni masu amfani duka biyu. Da fatan, kamfanoni suna tuka ƙarin masu biyan kuɗi ta hanyar kafofin watsa labarun, suna ƙaddamar da ƙwarewa cikin zurfin juyawar.

Kafofin watsa labarun itace itacen apple, imel shine apple. Ba zan taɓa turawa kamfanin yin watsi da ko musanya wata dabara zuwa ɗayan ba. Kafofin watsa labarun suna ba da 1: Tsarin dandamali da yawa inda saƙo na za a iya amsa saƙo ta hanyar matakan abubuwan dacewa. Yana aiki sosai kamar raƙuman ruwa ta ruwa, wani lokacin yana samun ƙarfin gaske kuma yana tinkaho da ƙarin wayewa.

Har ila yau, kafofin watsa labarun tasirin tasirin injin bincike (a kaikaice) yayin da wayewa ya juya zuwa ambaton kan layi. Wannan sakon, kuma, babban misali ne. Na samar da backlinks zuwa shafin Scott da na McKinsey akan batun.

Yayinda 'ya' yanta suka lalace kuma 'ya'yan apples din suka girma, sai su fado daga bishiyar. Wannan baya nufin apple ya fi iccen muhimmanci. Akasin haka!

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