Ratare a Fasahar Kasuwancin?
Da yawa, shekaru da yawa da suka gabata na kasance mai nazari a Jarida. Kowane mako nakan tattara bayanai daga duk tsarin samar da mu da rarrabawa kuma nayi aiki don nemo inda akwai lokaci ko kuɗi don adana. Aiki ne mai matukar kalubale amma ina da shugabanci mai kyau kuma tsawon shekaru goma da na yi aiki a wurin, mun rage kasafin kudinmu na aiki kowace shekara.
Ya kasance aiki mai gamsarwa mai ban mamaki. Ni da kaina na dauki nauyin kasafin kudi na miliyoyin daloli - don haka nemo sharar ba kawai ta baiwa kamfanin damar ajiye kudi ba, hakan kuma ya bani damar kashe kudi a inda ake matukar bukata. Abin farin ciki ne don samarwa da ma'aikata kayan aiki da fasaha da suke buƙata don sauƙaƙa rayuwarsu.
Neman dama a cikin tsarin kusan koyaushe yana jagorantar mu zuwa Haɗi a cikin tsarin, amma ba a cikin hanyoyin daban-daban kansu ba. Yawancin dare, latsawa suna aiki cikakke, kayan aikin sakawa basu da aibi, manyan motocin sunyi kyau, kuma masu jigilar sun yi aiki tuƙuru don kai takarda zuwa ƙofarku. Tsakanin, kodayake, masu jigilar kaya sun cunkushe, layuka sun kasa, pallan sun fado, masu lodin manyan motoci sun gaza, kuma ababen hawa sun dakatar da dako.
Tare da wasu shekarun da suka gabata marketing nazari a yanzu a baya na, dama ba su canza ba. A aikina, shafukan suna aiki sosai, wasiƙun labarai suna fita lafiya, da analytics yana da kyau, shafin yanar gizo yana yin ban mamaki, ana ta danna-kira-zuwa-aiki, kuma ana kara jagora zuwa Salesforce.
Duk da haka, duk wuraren haɗin a tsakani an rasa. Ba a daidaita wasiƙar tare da shafin ko
analytics. The analytics kamawa mafi na ƙididdigar, amma ba wasu mahimman bayanai daga shafin ko blog ba. Shafin yana jawo yawancin zirga-zirga, amma masu bibiyar mutane daga shafin yanar gizon zuwa rukunin kamfanoni sun rasa. Kuma a cikin Salesforce, ba ma bin kalmomin da suka kawo su, abubuwan da suka karanta, ko CTA ɗin da suka danna. Haɗin ya lalace.Kuma basu da sauƙin gyarawa!
Marketingungiyar Tallanmu sun san abin da ake buƙata a yi, kawai suna da rashin wadatattun abubuwan da za su iya yin komai ba tare da aiki ba a yanzu. Ban yi imani wannan ya bambanta da kowane kamfani ba… dukkanmu muna fama da rashin iya aiki saboda yadda tsarinmu yake hadewa da sarrafa kansa. Abin sha'awa ne na tsawon shekaru, amma ban tabbata cewa duk wani ci gaba da aka samu a kasuwa ba.
Yayin da na kalli makomar Fasaha ta Fasaha, ban yi imani da damar ba a cikin masu hulɗa da kansu… Na yi imanin cewa suna cikin alaƙar da ke tsakaninsu.