Menene Mafi Mahimmancin Kwarewar Kasuwancin Zamani a cikin 2018?

Kwarewar Talla don 2018

An watannin da suka gabata Na yi aiki a kan tsarin karatun karatuttukan talla na dijital da takaddun shaida ga kamfani na duniya da jami'a, bi da bi. Tafiya ce mai ban mamaki - zurfin nazarin yadda ake shirya 'yan kasuwarmu a cikin shirye-shiryen karatun su na yau da kullun, da kuma gano gibin da zai sa ƙwarewar su ta kasance mai kasuwa a wuraren aiki.

Mabuɗin shirye-shiryen karatun gargajiya shi ne cewa tsarin karatun yakan ɗauki shekaru da yawa kafin a amince da shi. Abin takaici, wannan yana sanya masu karatun shekaru baya yayin da suka shiga wurin aiki sai dai idan basu da ƙwarewa masu amfani.

Mafi mahimmanci fiye da koyan canjin yanayin dandamali na fasahar tallan, yan kasuwa suna buƙatar samun ingantaccen tsari don tsarawa, aunawa, da aiwatar da duk wani yunƙurin talla. Abin da ya sa na ci gaba da jerin sunayen kamfen din talla… Jerin ne masu kyau wadanda suke tabbatar da cewa himmar ku zata kasance mai nasara kamar yadda zata iya.

Fasaha da kafofin watsa labarun sun yi tasiri sosai kan talla a cikin 'yan shekarun nan. Da yawa sosai, cewa ƙananan businessan kasuwar, entreprenean kasuwa, da yan kasuwa na iya buƙatar sabunta ƙirar ƙwarewar su don yin hulɗa tare da ƙarni na masu zuwa (Gen Z) tare da haɓaka ingantattun fasahohi. Jami'ar Maryville ta Bachelor a cikin Talla

Jami'ar Maryville ta haɗo wannan cikakken ƙididdigar ƙwarewar da ake buƙata don kasuwa don cin nasara a wuraren aiki. Tabbatar karanta cikakken sakon su tare da bayanan da ke ƙasa, 11 Marketingwarewar Talla ta Zamani don Masu Businessirƙirar Kasuwanci zuwa Jagora.

Illswarewar Kasuwancin Zamani mai mahimmanci don 2018

  1. Talla na Abun ciki - Kungiyoyi iri daban-daban na iya amfani da 'yan kasuwa waɗanda ke ƙirƙirar asali, nishadantarwa, da ƙirƙirar abun ciki. 86% na yan kasuwa suna amfani da tallan abun ciki azaman ɓangare na dabarun su koyaushe, ko suna aiki don haɗin gwiwar duniya ko ƙananan, kasuwancin gida Duk da haka, kawai kashi 36% ne ke tantance ƙwarewar tallan su ta hanyar girma ko wayewa. Irƙirar abun ciki da gudanarwa, nazarin yanar gizo, da gudanar da aikin dijital duk ƙwarewar mahimmanci ne a cikin wannan yanki.
  2. Talla ta Waya - Amurkawa miliyan 219.8 - kaso 67.3% na yawan Amurka - sun mallaki wayar salula. Wannan ya sa dabarun wayar hannu suke da mahimmanci ga yunƙurin kasuwancin ƙungiyar. Damar da ake da ita ta isa ga dimbin masu sauraro ta wayar salula na da girma, yayin da Amurkawa ke duban wayoyin su kimanin sau 47 a rana. Wannan lambar kusan ninki biyu ne ga Amurkawa masu shekaru 18 - 24, waɗanda ke bincika wayoyinsu kusan sau 86 a kowace rana ƙwarewar Maɓalli a cikin wannan yanki sun haɗa da ƙirar wayar hannu, ci gaban wayar hannu, da nazarin kasuwancin e-commerce.
  3. E-mail Talla - Tallace-tallace e-mail ta kasance babban tsari na tsawon shekaru kuma zai ci gaba da kasancewa. 86% na yan kasuwa suna amfani da e-mail don rarraba abubuwan talla. Aikin kai tsaye na kasuwanci, dabarun haɗin masu biyan kuɗi, da dabarun haɓaka masu biyan kuɗi duk mahimman kashe-kashe ne a cikin wannan dabarar.
  4. Kasuwancin Media na Zamani - 70% na Gen Z suna siyan kayayyaki da aiyuka ta hanyar kafofin sada zumunta, suna sanya tallan kafofin watsa labarun babbar dabara don isa ga alƙaluman mutane 69% na Gen Z suna amfani da Instagram, suna mai da shi sanannen dandamali na dandalin sada zumunta na zamani. Wannan yana biye da Facebook da Snapchat, wanda kowannensu ke amfani da kashi 67%. A matsakaici, 'yan kasuwa suna amfani da dandamali na kafofin watsa labarun guda biyar don rarraba abun ciki. Mahimman ƙwarewa a cikin wannan yanki sun haɗa da gudanar da kafofin watsa labarun, dabarun abun ciki, da shugabanci mai ƙira.
  5. Kasuwancin Injin Bincike - Samun zirga-zirga ta hanyar binciken kwalliya da biyan kuɗi yana buƙatar yan kasuwa su kasance a halin yanzu tare da canje-canje koyaushe. Misali, Google na sabunta algorithm dinsa sama da sau 500 a shekara. Inganta haɓakar injin bincike (SEO) da kasancewar kwayoyin halitta shine babban fifiko tsakanin 69% na Kasuwancin Arewacin Amurka masu shigowa SEO, tallan bincike da aka biya, da inganta yanar gizo duk ƙwarewar mahimmanci ne a cikin wannan yankin.
  6. Bidiyo Bidiyo - 76% na yan kasuwa suna samar da bidiyo a matsayin ɓangare na dabarun tallan su Waɗannan bidiyo na iya haɗawa da hira, rayarwa, da sauran salon bayar da labarai. Wannan wani muhimmin abu ne don isa ga Gen Z. 95% na ƙarni suna amfani da Youtube, tare da 50% daga cikinsu suna cewa "ba za su iya rayuwa ba tare da" gidan yanar gizon bidiyo ba. Skillswarewar maɓalli a cikin wannan yanki sun haɗa da gyaran bidiyo, rayarwa, da ƙwarewar abun ciki.
  7. Nazarin Bayanai - 85% na yan kasuwa suna amfani da kayan aikin nazari a cikin dabarun tallan su. Nazari shine mafi ƙwarewar fasaha mafi tsada da za'a samo a cikin sabon ƙwarewar talla, tare da kashi 20% na yan kasuwa suna faɗin yana da wuyar samu Duk da wannan matsalar, kashi 59% na yan kasuwa suna shirin haɓaka ƙwarewar nazarin kasuwancin dijital a ƙungiyoyin su. Haɗakar bayanai, bayanan gani, da kuma nazarin ƙididdiga duk ƙwarewa ce a cikin wannan yankin.
  8. Blogging - 70% na yan kasuwa suna amfani da bulogi don rarraba abun ciki don dalilan kasuwanci da yin rubutun ra'ayin yanar gizo akai-akai na iya haɓaka zirga-zirga Kamfanoni waɗanda ke buga labarai 16 + a kowane wata sun sami kusan ninki 3.5 fiye da kamfanonin da ke bugawa tsakanin sakonnin 0-4 na kowane wata. Mahimman ƙwarewa a cikin wannan yanki sun haɗa da kerawa, rubutun kwafi, da asali.
  9. Kwarewar Aiki - Skillswarewar dabarun sarrafawa shine babban ƙirar fasaha wanda marketan kasuwar dijital ke bayyana cewa suna da mahimmanci wajen basu damar biyan buƙatun su gaba ɗaya. Koyaya, an kuma gano shine mafi ƙarancin ƙwarewar saita don samo asali cikin ƙwarewar tallata sabon. Kasafin kudi, daidaiton tsari, da ROI da matakan awo dukkansu dabaru ne masu mahimmanci a cikin wannan yankin.
  10. Kwarewar Kwarewar Mai Amfani - Nazarin ƙwarewar mai amfani shine mafi ƙarancin ƙalubale ga yan kasuwa. Koyaya, ƙwararrun masaniyar mai amfani na iya ba da haske game da fifikon abokin ciniki da ɗabi'a da taimakawa tsara ƙirar yanar gizo da ƙa'idodi don fitar da riƙe abokin ciniki da tallace-tallace. Bincike, samar da halayyar kwastomomi, da kuma lambobi duk ƙwarewa ne masu mahimmanci a cikin wannan yanki.
  11. Designwarewar Basira na Asali - 18% na 'yan kasuwa suna ba da rahoton ƙwarewar ƙira kamar yadda yake da wahalar samu a cikin sabon ƙwarewar tallan, yana mai da shi ƙwarewa ta uku mafi wahala saita don samowa a cikin sabon ƙwarewar talla Duk da haka, tallan abun cikin duk sifofinsa har yanzu yana buƙatar zama mai jan hankali na gani, kuma waɗannan ƙwarewar suna ci gaba zama cikin nema. Mahimman ƙwarewa a cikin wannan yanki sun haɗa da ƙirar zane, kerawa, da ƙirar gani.

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