Martech Zone appsFasahar TallaNazari & GwajiContent MarketingCRM da Bayanan BayanaiKasuwanci da KasuwanciImel na Imel & Siyarwar Kasuwancin ImelFasaha mai tasowaWayar hannu da TallanDangantaka da jama'aKoyarwar Tallace-tallace da TallaAmfani da TallaBinciken TallaSocial Media Marketing

Kalkuleta: Yadda ake ƙididdige Madaidaicin Komawar Gangamin Tallan ku akan Zuba Jari (ROI)

Kalkuleta ta ROI

Sakamakon yakin neman zabe

$
Abubuwan kashewa na musamman don yaƙin neman zaɓe.
$
Ƙididdigar kudaden shiga da aka samu ta hanyar yakin neman zabe.
$
Ƙarin kudaden shiga na shekara-shekara, idan akwai.

Kudaden Dandali

$
Ba da lasisi da tallafi na shekara-shekara.
Kamfen da ake aika akan dandamali kowace shekara.

Kudaden Albashi

$
Kudaden albashi na shekara don ƙungiyar tallace-tallace
Mutane nawa ne a ƙungiyar tallace-tallace
Tsara sa'o'i, aiwatarwa, da aunawa.

%
Wannan shine dawowar kan saka hannun jari, gami da ƙarin kudaden shiga da kashe kuɗi masu alaƙa da yaƙin neman zaɓe.

%
Wannan shine dawowar kan saka hannun jari, ban da ƙarin kudaden shiga da kashe kuɗi masu alaƙa da yaƙin neman zaɓe.
Na zaɓi: Aika lissafin ROI na yaƙin neman zaɓe tare da raguwar kudaden shiga da kashe kuɗi. Martech Zone BA YA adana duk bayanan da kuka bayar anan, gami da adireshin imel ɗin ku.

Yadda Ake Amfani da Kamfen Talla na ROI Calculator

Wani lissafin da na ci gaba da ganin ya lalace a masana'antar mu shine yadda 'yan kasuwa ke lissafin nasu yakin neman zabe kan zuba jari (Roi). Mafi yawan 'yan kasuwa suna yin lissafi mai sauƙi na yakin ta hanyar amfani da kudaden shiga da yakin ya samar da kuma kudaden yakin:

ROI=(\frac{\text{Revenue}-\text{Expenses}}{\text{Expenses}})\times100

Wannan ƙari ne wanda zai iya sa ɗan kasuwa ya shiga cikin tunanin ƙarya cewa kamfen ɗin su yana aiki da kyau… lokacin da a zahiri ba haka bane. Me yasa? Kuna rasa wasu mahimman kuɗaɗe da kuma wasu yuwuwar ƙarin kudaden shiga.

Domin auna daidai ROI na kamfen ɗin tallanku, dole ne ku haɗa duk kuɗin da ke tattare da shi:

  • Kudaden yakin neman zabe kai tsaye - wadannan su ne kudaden da suka shafi yakin neman zabe kai tsaye. Misalai sun haɗa da kuɗin talla, siyan bayanai, farashin bugawa, aikawa, da sauransu.
  • Kudaden dandalin talla - wannan ita ce fasahar da kuka ba da lasisi don aiwatar da waɗannan kamfen. Misalai sun haɗa da software mai ƙira, dandamalin tallace-tallace, da sauransu.
  • Kudin albarkatun ɗan adam - wannan shine lokacin da ƙungiyar tallanku ke kashewa akan haɓakawa, aiwatarwa, da auna kamfen.

Bugu da ƙari, 'yan kasuwa sukan raina jimlar kudaden shiga da ke da alaƙa da sayan sabon abokin ciniki.

  • Ƙarin kudaden shiga na shekara-shekara - ko da kawai kashi kaɗan na waɗannan sabbin abokan cinikin sun sake siye ko kuma ƙara kashe kuɗinsu tare da ku, wannan kudaden shiga ya kamata a danganta su ga kamfen ɗin tushen da kuka samo su. Hanya ɗaya ta ƙididdige wannan ita ce ta ƙayyade kudaden shiga da ake samu a waje da manufofin tallan ku a cikin tsawon shekara, sannan raba hakan ta yawan adadin abokan ciniki. Yanzu ninka wannan adadin ta adadin sabbin abokan cinikin da kuka samu.

Don haka... lissafin da ya fi daidai zai kasance:

ROI=(\frac{\text{(Jimlar Harajin Shekara-shekara Daga Gangamin)}-\text{(Jimlar Kudaden Kamfen)}}{\rubutu{(Jimlar Kudaden Kamfen)}})\times100

inda:

  • Jimlar Harajin Shekara-shekara Daga Gangamin = Harajin Kai tsaye + Ƙarin Harajin Shekara-shekara
  • Jimlar Kudaden Kamfen = Kudaden Kamfen Kai tsaye + Kudaden Platform + Kudaden Albashi

An ƙididdige kashe kuɗin albashi a cikin wannan ƙididdiga ta hanyar amfani da duk kasafin kuɗin albashi na ma'aikatanku na cikakken lokaci sannan kuma ƙididdige matsakaicin ƙimar sa'a ta jimlar adadin sa'o'in da aka kashe a yaƙin neman zaɓe.

Kuma a nan akwai ƙididdiga mai sauƙi mai sauƙi don ƙididdige dawowar kamfen ɗin tallan ku kan saka hannun jari. Idan kun ƙara adireshin imel ɗin ku (zaɓi), Hakanan zai aiko muku da imel tare da taswirar bayanan da kuka bayar da sakamakon.

Idan kuna samun wannan labarin ta hanyar ciyarwa ko imel kuma ba ku ga ainihin kalkuleta ba, kawai danna nan:

Kalkuleta na ROI Campaign

Za mu iya tafiya har ma fiye da granular tare da lissafin, amma wannan ya kamata ya zama mafi daidai a gare ku fiye da wanda aka yi masa yawa tallan tallan ROI lissafin wanda 'yan kasuwa da yawa ke amfani da su.

Bari in san yadda kuke son wannan kalkuleta, ganin kowace matsala tare da lissafin, ko son ƙarin zaɓuɓɓuka... kawai sharhi a ƙasa!

Douglas Karr

Douglas Karr shine wanda ya kafa Martech Zone da ƙwararren ƙwararren masani akan canjin dijital. Douglas ya taimaka fara farawa MarTech da dama masu nasara, ya taimaka a cikin ƙwazo na sama da dala biliyan 5 a cikin saye da saka hannun jari na Martech, kuma ya ci gaba da ƙaddamar da nasa dandamali da sabis. Shi ne co-kafa Highbridge, Kamfanin tuntuɓar canji na dijital. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

Me kuke tunani?

Wannan shafin yana amfani da Akismet don rage spam. Koyi yadda aka sarrafa bayanan bayaninka.

shafi Articles