Hankali na Tallata Talla yana Fadawa, Ba rinara Ragewa ba!

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Yayinda nake kula da sashen kasuwanci kai tsaye, na kasance ina gayawa abokan harka cewa lokacin da zasu yi don ɗaukar hankalin mai yiwuwa yana da nasaba da adadin lokacin da ya ɗauka don tafiya daga akwatin gidan waya zuwa kwandon shara. Har yanzu na yi imani wannan gaskiya ne. Ban sani ba cewa na yi imanin cewa hankalin masu amfani ya ragu a tsawon shekaru, yayin da 'yan kasuwa da suka gaza suna ta gunaguni, kodayake.

Na yi imanin cewa haɓaka a cikin matsakaici ya haɓaka abokan ciniki zuwa mafi girman hankali, ba ƙasa ba. Inda muke ganin wannan shine shaharar irin waɗannan shirye-shiryen kamar Jerin Angie, Pinarancin, Blogging, Amazon Ra'ayoyi, onlineungiyoyin kan layi, da dai sauransu. Mutane suna yin ƙoƙari sosai don tattaunawa kan samfuran da sabis ɗin da suke so da ƙi. Irin wannan kulawa ta fi mahimmanci fiye da duban dakika 60 a cikin Superbowl. Akwai kasuwancin ci gaba wanda ke kewaye da ra'ayoyin mabukaci.

Wadannan wuraren tattaunawar korafin ga masu amfani suna da yawan zirga-zirga. Misali mai ban sha'awa na hankali shine shigarwar yanar gizo inda marubuci yayi rikodi kuma ya sanya ƙoƙari na soke asusun AOL. An karɓi ɗaruruwan dubunnan hits. Ka yi tunanin irin kuɗin da AOL zai biya irin wannan m hankali! Nawa ne kudaden tallatawa akan wannan rikodin guda daya?

A wani misalin, David Berlind ya sanya rakodi na kiran minti 13 da shi T-Mobile, tare da wanda ya biya (a wajen asusunsa na yau da kullun) don samun damar mara waya a tashar jirgin sama kuma ya kasa haɗi. T-Mobile ta ƙi mayar da kuɗin sa.

A cewar wani sabon rahoton Pew, kashi 8 na masu amfani da intanet, ko kuma game da tsofaffin Amurkawa miliyan 12, suna da blog. Kashi talatin da tara na masu amfani da intanet, ko kuma kimanin Amurkawa miliyan 57, suna karanta shafukan yanar gizo - ƙaruwa mai yawa tun daga faduwar 2005.

Ma'anar wannan ita ce cewa masu amfani da hankali suna fadada, ba kwangila. Koyaya, hankalinsu yana juya baya ga matsakaiciyar matsakaita, talla mara daɗi, da PR kuma yana juyawa zuwa ga jama'a da kuma maganar-bakin.

A matsayinka na mai talla, aikinka ne ka koyi yadda ake shigar da masu amfani da su ta hanyar wadannan sabbin fasahohin da matsakaita. Idan kayi kokarin yakarsu, kawai bazaka ci nasara ba. Masu amfani suna ba da hankali sosai fiye da yadda suke yi, tare da ingantattun hanyoyin da ba su taɓa samu ba.

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