Darajar Marcom: Madadin Gwajin A / B

girma sarari

Don haka koyaushe muna son sanin yadda marik (sadarwar kasuwanci) tana aiwatarwa, duka azaman abin hawa da kuma kamfen mutum. A kimanta marcom abu ne na yau da kullun don amfani da gwajin A / B mai sauƙi. Wannan wata dabara ce wacce samburan bazuwar ya mamaye kwayoyi biyu don maganin kamfen.

Cellaya daga cikin sel ya sami gwajin kuma ɗayan kwayar ba zai yi ba. Sannan za a kwatanta yawan martani ko kuma kudin shiga tsakanin sel biyu. Idan kwayar gwajin ta fi ƙarfin sel kulawa (a cikin sigogin gwaji na dagawa, amincewa, da sauransu) ana ɗaukar yakin kamar mahimmi kuma tabbatacce.

Me Yasa Ayi Wani Abu?

Koyaya, wannan aikin bashi da tsararren tsinkaye. Babu wani abin da ya inganta, ana aiwatar da shi a cikin yanayi, ba da wata ma'ana ga dabarun kuma babu sarrafawa don wasu abubuwan motsa jiki.

Abu na biyu, galibi galibi, ana gurɓatar da gwajin a cikin cewa aƙalla ɗayan ƙwayoyin ƙwayoyin cuta sun karɓi wasu haɗari bisa haɗari, saƙonnin saƙo, sadarwa, da sauransu. Sau nawa aka ga sakamakon gwajin bai zama cikakke ba, har ma da rashin azanci? Don haka suka sake gwadawa. Ba su koyon komai, sai dai gwajin ba ya aiki.

Abin da ya sa na ba da shawarar yin amfani da koma baya na yau da kullun don sarrafawa ga duk sauran abubuwan motsa jiki. Tsarin samfur Hakanan yana ba da haske game da kimar marcom wanda zai iya haifar da ROI. Ba a yin wannan a cikin ɓoye, amma yana ba da zaɓuɓɓuka azaman fayil don inganta kasafin kuɗi.

Misali

Bari mu ce muna gwada imel biyu, gwajin gwaji da sarrafawa kuma sakamakon ya dawo maras azanci. Sannan mun gano cewa sashen kasuwancinmu ba da gangan ba ya aika da wasikar kai tsaye zuwa (mafi yawa) ƙungiyar sarrafawa. Wannan yanki ba a shirya shi ba (ta hanyar mu) kuma ba a lissafa shi cikin zaɓin ƙwayoyin gwajin bazuwar. Wato, rukunin kasuwancin-kamar-yadda aka saba samu wasikun da aka saba kai tsaye amma rukunin gwajin – wanda aka gabatar – bai samu ba. Wannan yana da kyau sosai a cikin kamfani, inda ƙungiya ɗaya ba ta aiki ko sadarwa tare da wani rukunin kasuwanci.

Don haka a maimakon gwadawa inda kowane layi abokin ciniki ne, mukan tattara bayanan ta lokaci, in ji mako-mako. Muna ƙarawa, zuwa mako, adadin imel ɗin gwaji, sarrafa imel da wasikun kai tsaye da aka aika. Har ila yau, mun haɗa da canje-canje na binaryar don lissafi na lokacin, a wannan yanayin kwata-kwata. TABLE 1 yana nuna jerin jimlar abubuwan tarawa tare da gwajin imel da aka fara a sati na 10. Yanzu muna yin samfurin:

net \ _rev = f (em \ _test, em \ _cntrl, dir \ _mail, q_1, q_2, q_3, da sauransu)

Rega'idar komawa baya kamar yadda aka tsara a sama yana samar da TABLE 2. Hada da kowane masu canji masu ban sha'awa masu ban sha'awa. Musamman sanarwa yakamata ya kasance cewa (net) farashin an keɓance azaman mai canji mai zaman kansa. Wannan saboda yawan kuɗin shiga shine abin dogaro kuma ana lasafta shi azaman (net) farashin * yawa.

TABLE 1

mako em_gwaji syeda_rukur dir_mail q_1 q_2 q_3 net_rev
9 0 0 55 1 0 0 $ 1,950
10 22 35 125 1 0 0 $ 2,545
11 23 44 155 1 0 0 $ 2,100
12 30 21 75 1 0 0 $ 2,675
13 35 23 80 1 0 0 $ 2,000
14 41 37 125 0 1 0 $ 2,900
15 22 54 200 0 1 0 $ 3,500
16 0 0 115 0 1 0 $ 4,500
17 0 0 25 0 1 0 $ 2,875
18 0 0 35 0 1 0 $ 6,500

Haɗa farashi azaman canji mai zaman kansa yana nufin samun farashi a ɓangarorin biyu na lissafin, wanda bai dace ba. (Littafina, Nazarin Talla: Jagora mai amfani ga Kimiyyar Tallace-tallace na Gaskiya, yana ba da misalai masu yawa da bincike game da wannan matsalar nazarin.) R2 da aka daidaita don wannan ƙirar ita ce 64%. (Na bar q4 don kaucewa tarkon ɓoyi.) Emc = sarrafa imel da emt = imel ɗin gwaji. Duk masu canji suna da mahimmanci a matakin 95%.

TABLE 2

q_3 q_2 q_1 dm emc EMTs const
coeff -949 -1,402 -2,294 12 44 77 5,039
st kuskure 474.1 487.2 828.1 2.5 22.4 30.8
rabo -2 -2.88 -2.77 4.85 1.97 2.49

Dangane da gwajin imel, imel ɗin gwajin ya ƙware imel ɗin sarrafawa ta 77 vs 44 kuma ya kasance mafi mahimmanci. Don haka, lissafin wasu abubuwa, imel ɗin gwajin yayi aiki. Waɗannan ra'ayoyin suna zuwa ko da bayanan sun ƙazantu. Gwajin A / B ba zai samar da wannan ba.

TABLE 3 yana ɗaukar coefficients don lissafin darajar marcomm, gudummawar kowace motar dangane da kuɗin shiga. Wato, don kirga darajar wasikar kai tsaye, coefficient na 12 ana ninka ta adadin adadin wasiku kai tsaye da aka aika 109 don samun $ 1,305. Abokan ciniki suna kashe kimanin $ 4,057. Ta haka ne $ 1,305 / $ 4,057 = 26.8%. Wannan yana nufin wasikar kai tsaye ta ba da gudummawar kusan 27% na jimlar kuɗin shiga. Dangane da ROI, wasiku kai tsaye 109 suna samar da $ 1,305. Idan kasida ta biya dala 45 to ROI = ($ 1,305 - $ 55) / $ 55 = 2300%!

Saboda farashin ba mai canzawa bane mai zaman kansa, yawanci ana kammala cewa tasirin tasirin farashin ana binne shi akai. A wannan yanayin tsayayyen 5039 ya haɗa da farashi, duk wasu canje-canje da suka ɓace da kuskuren bazuwar, ko kusan kashi 83% na kuɗin shiga.

TABLE 3

q_3 q_2 q_1 dm emc EMTs const
Coeff -949 -1,402 -2,294 12 44 77 5,039
ma'ana 0.37 0.37 0.11 109.23 6.11 4.94 1
$ 4,875 - $ 352 - $ 521 - $ 262 $ 1,305 $ 269 $ 379 $ 4,057
darajar -7.20% -10.70% -5.40% 26.80% 5.50% 7.80% 83.20%

Kammalawa

Rikici na yau da kullun ya ba da wani madadin don samar da fahimta game da datti bayanai, kamar yadda yake yawanci a cikin tsarin gwajin kamfanoni. Hakanan maimaitawa yana ba da gudummawa ga kuɗin shiga harma da batun kasuwanci na ROI. Raguwar talakawa wata dabara ce ta daban dangane da kimar marcomm.

ir? t = fasahar kere kere 20 & l = as2 & o = 1 & a = 0749474173

2 Comments

  1. 1

    Kyakkyawan madadin ga batun mai amfani, Mike.
    A hanyar da kuka yi, ina tsammanin babu wani abin da zai shafi masu sadarwa a cikin makonnin da suka gabata. In ba haka ba za ku sami wani abin da ya dace da kansa da / ko ɓata lokaci?

  2. 2

    Yin la'akari da sukar ku game da ingantawa zuwa zuciya, ta yaya mutum zai yi amfani da wannan samfurin don inganta tashar kashe kuɗi?

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