Mahimman Abubuwan Bincike akan Yadda Yan Kasuwa Ke Inganta Socialunshin Zamantakewa

Sanya hotuna 10768912 s

Nasihun Software hade tare da Adobe don kirkirar Farko-koyaushe Social Media Content Ingantawa Survey. Babban binciken sun hada da:

  • Yawancin 'yan kasuwa (kashi 84) suna yin rubutu akai-akai aƙalla hanyoyin sadarwar kafofin sada zumunta guda uku, tare da yin kaso 70 cikin ɗari suna aikawa aƙalla sau ɗaya a rana.
  • Masu kasuwa galibi suna ambaton amfani da abubuwan gani, hashtags da sunayen masu amfani azaman mahimman dabaru don inganta abun cikin kafofin watsa labarun.
  • Fiye da rabi (kashi 57) suna amfani da kayan aikin software don gudanar da aika rubuce rubuce, kuma waɗannan masu amsa tambayoyin basu sami wahalar inganta abubuwan zamantakewar su ba.

Bincikenmu ya nuna cewa mafi yawan 'yan kasuwa suna aikawa akai-akai aƙalla a kalla tashoshi uku ko huɗu na zamantakewar jama'a kuma suna ƙoƙari su yi amfani da takamaiman dabaru don haɓaka wayar da kan jama'a game da ita kuma (da kyau) haifar da jagoranci mai inganci. Yawancin 'yan kasuwa (kashi 70) sun ce suna sanya abubuwan da ke cikin kafofin watsa labarun a kalla sau ɗaya a rana, tare da kashi 19 cikin ɗari suna cewa suna saka sama da sau uku a kowace rana. Amma majiyar mu, Liz Strauss ne adam wata, ya yi imanin cewa da yawa daga cikinsu suna yin posting ba tare da wata manufa mai ma'ana ba kuma ba tare da cikakken fahimtar abin da za a iya cimmawa a kan kowane tashar zamantakewa ba. Jay Ivey na Shawarwarin Software (inda zaka iya kwatanta nazarin CRM na zamantakewar jama'a)

Kuma bayanan na iya tallafawa wannan iƙirarin. Misali, Liz yayi jayayya cewa baya ne cewa yawancin yan kasuwa sun fifita abun cikin gani fiye da fifikon ganowa da ƙaddamar da takamaiman -an sauraro. Kamar yadda ta sanya shi, idan baku san wanda aka gina abun cikin ku ba, to ba zaku aiko musu da siginar da ta dace ba. Kuma wannan yana nuna rashin fahimta game da ƙa'idodin dabarun yau da kullun waɗanda ake buƙata don samun sakamako na gaske, wanda za'a iya auna shi ta hanyar kafofin watsa labarun. Ga raunin binciken:

Yanayin Sadarwar Zamani na Zamani

zamantakewa-abun ciki-bayan-mita

Shirye-shiryen Bugun Abubuwan Hulɗa na Zamani

zamantakewa-abun ciki-bayan-shiryawa

Goals na Abun Hulɗa da Yan Jarida

zamantakewa-abun ciki-binciken-raga

Adadin Mediaungiyoyin Sadarwar Sadarwa na Zamani

zamantakewar-abun-binciken-yawan-hanyoyin sadarwa

Matsayin Wanda ake Amsa da Social Media Girman

zamantakewa-abun ciki-binciken-mai amsawa-girman

Mai Amsa Takaddun Bayanan Sadarwar Zamani

taken-zamantakewar-binciken-amsa-taken

Tasirin Nazarin Abun Cikin Kafofin Sadarwa na Zamani

dabarun-nazarin-zamantakewa-dabaru

Lokacin abun ciki na Media Media

zamantakewa-abun ciki-binciken-lokaci-zuwa-post

Amfani da Kayan aikin Kafofin Watsa Labarai

zamantakewa-abun ciki-binciken-kayan aiki-amfani

Matsalar Inganta Mediaunshin Sadarwar Zamani

zamantakewar-inganta-wahala-duka

Matsalar Inganta Abun Sadarwar Zamani ta Kayan aiki

inganta-zamantakewar-wahala-ta kayan aiki

Kara karantawa akan cikakken saƙo daga Jay a Shafin Software na B2B Kasuwancin Mentor blog.

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