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Nasihu 10 don Inganta Gidan yanar gizon Ku na Gaba

A shekarar 2013, 62% na B2B sunyi amfani da yanar gizo don inganta alamun su, wanda ya karu daga 42% shekara da ta gabata. Babu shakka, shafukan yanar gizo suna samun farin jini kuma suna aiki a matsayin kayan aikin tsara ƙarni, ba kawai kayan aikin talla ba. Me yasa yakamata ku sanya su cikin shirin kasuwancin ku da kasafin ku? Saboda shafukan yanar gizo suna matsayin babban tsarin abun ciki a cikin jagorar tuki mai ƙwarewa.

Kwanan nan, Ina aiki tare da abokin harka da kuma sadaukar da yanar gizo, ReadyTalk, kan wasu abubuwan don mafi kyawun ayyukan yanar gizo kuma me yasa farashin kowane jagora ya cancanta. Ba wai kawai na sami wasu manyan labaran yanar gizo ba, amma za mu aiwatar da su a cikin jerin labaran mu da ke zuwa tare da mai kula da kayan aikin kulawa da jin dadin jama'a, Meltwater (zauna a hankali!).

Don haka, anan akwai manyan nasihun yanar gizo 10 da yakamata ku bi yayin shirin yanar gizonku na gaba:

  1. Fara inganta yanar gizan ku aƙalla mako guda kafin taron - Don samun kyakkyawan sakamako, fara sati uku a waje. Duk da yake mafi yawan wadanda suka yi rijistar za su yi rijistar makon yanar gizo, wannan ba yana nufin cewa bai kamata ku fara inganta da wuri ba. A cewar Rahoton Binciken Yanar Gizo na 2013, fara gabatarwa a kalla kwana bakwai daga waje na iya kara muku rijista sama da 36%! Theididdigar suna farawa zuwa ƙasa, tare da 2 zuwa 7 kwanakin a 27%, rana kafin a 16%, da rana na 21%.
  2. Yi amfani da imel azaman hanyarku ta farko don inganta yanar gizo - Dangane da binciken ReadyTalk, imel ya kasance a matsayin babbar hanyar inganta yanar gizo, tare da 4.46 cikin 5. Hanya ta biyu mafi girma ita ce kafofin yada labarai, wanda kusan duka maki biyu ya ragu a 2.77. Hakanan zaka iya amfani da rukunin talla na Webinar kamar Brain Octopus.
  3. Idan ya zo yanar gizo, 3 shine lambar sihiri don kamfen ɗin imel da aka tura - Ganin cewa zaka fara tallata yanar gizo a kalla sati daya kenan, kamfen din e-mail guda uku shine mafi kyawun lambar don tallata yanar gizo:
    • Aika kamfen na farko don inganta shafin yanar gizan ku, kuna magana game da batun da matsalar da zai warware ga waɗanda suka saurari layin batun.
    • Aika da wani imel bayan 'yan kwanaki tare da layin batun gami da kowane mai magana da baƙo ko yare mai motsa sakamako
    • Ga mutanen da suka riga suka yi rajista, aika da imel ranar taron don ƙara yawan halarta
    • Ga mutanen da har yanzu suke buƙatar yin rajista, aika da imel ranar taron don ƙara rijista

    Shin kun sani? Matsakaicin adadin juyawa don mai rijista-da-halarta shine 42%.

  4. Aika imel a ranar Talata, Laraba, ko Alhamis - The kwana tare da mafi yawan masu rajista sune Talata tare da 24%, Laraba tare da 22%, da Alhamis tare da 20%. Tsaya tsakiyar mako don tabbatar da cewa ba a watsi ko share imel ɗin ku.

    Shin kun sani? 64% na mutane sun yi rajista don yanar gizo a cikin mako na taron kai tsaye.

  5. Karɓar gidan yanar gizon ku a ranar Talata ko Laraba - Dangane da bincike da bayanan ReadyTalk, ranaku mafi kyau na mako don karɓar gidan yanar gizo sune Talata ko Laraba. Me ya sa? Saboda mutane suna riskar ranar Litinin, kuma suna shirye don ƙarshen mako zuwa Alhamis.
  6. Gudanar da gidan yanar gizonku a 11AM PST (2PM EST) ko 10AM PST (1PM EST) - Idan kana da yanar gizo na kasa, to mafi kyawun lokaci don sauƙaƙe jadawalin kowa a duk faɗin ƙasar shine 11AM PST (22%). 10AM PST ya zo a matsayi na biyu tare da 19%. Kusa da lokacin cin abincin rana, da alama mutane ba zasu kasance cikin tarurruka ko kamawa da safe ba.
  7. Koyaushe, koyaushe, koyaushe ku sami shafukan yanar gizonku akan buƙata bayan taron (kuma inganta cewa zakuyi haka).
    - Kamar yadda dukkanmu muka sani ne, abubuwan da ba zato ba tsammani na iya zuwa cikin jadawalinmu. Tabbatar cewa waɗanda suka yi rijista sun san cewa za su iya samun damar yanar gizon kan buƙata, idan ba za su iya halarta ba ko kuma idan suna so su saurare shi daga baya.
  8. Iyakance your rajista form zuwa 2 to 4 form filayen. - Mafi girman tuba siffofin suna tsakanin filayen siffofin 2 - 4, inda sauyawa na iya ƙaruwa da kusan 160%. A halin yanzu, matsakaicin matsakaicin jujjuya lokacin da wani ya isa shafin sauka don yanar gizo shine 30 - 40% kawai. Duk da yake da alama jaraba ce don neman ƙarin bayani a cikin fom ɗin don haka za ku iya samun damar cancanta da kyau, yana da mahimmanci a kai su shafin yanar gizo fiye da tsoratar da su da nau'ikan da yawa. Wanne ya kawo ni ga magana ta ta gaba…
  9. Yi amfani da zaɓe da Tambayoyi da Amsa don tattara ƙarin bayani game da abubuwan da kuke fata. - 54% na yan kasuwa sunyi amfani da tambayoyi don jan hankalin masu sauraren su kuma 34% sunyi amfani da ƙuri'a, a cewar bayanan ReadyTalk. Anan zaku iya fara tattaunawar da gaske tare da abubuwan da kuke fata kuma kuyi ƙarin sani game da su. Kuma, a ƙarshe…
  10. Maimaitawa a ainihin lokacin. - Kafin kayi shafin yanar gizo kai tsaye, ka tabbata a shirye kake don sake maimaita abun cikin cikin ainihin lokacin don haɓaka haɗin gwiwa da ƙarfafa wasu suyi sha'awar:
    • 89% na mutane sun juya yanar gizo a cikin gidan yanar gizo. Tabbatar kun tsara wanda zai fita kai tsaye bayan yanar gizo, tare da hanyar haɗin da aka shirya don masu sauraron yanar gizo don yin la'akari idan suna buƙatar shi. Tiparin bayani: Yi amfani da hanyar haɗin bit.ly mai alama don waƙa kuma sanya url ya gajarta.
    • Ko dai a sami wani a cikin ma'aikatanka kai tsaye-tweet, ko sanya jadawalin tweets don fita yayin yanar gizo. Za ku sami karin haɗin kai yayin taron.
    • Yi hashtag wanda aka keɓe don taron kuma bari masu halarta su sani don su iya bin tattaunawar.

To, hakane, jama'a. Ina fatan waɗannan shawarwari masu sauƙi zasu taimake ku wajen inganta yanar gizon yanar gizonku na gaba!

Jenn Lisak Golding ne adam wata

Jenn Lisak Golding ne Shugaba da Shugaba na Sapphire Strategy, wata hukumar dijital da ke haɗuwa da wadatattun bayanai tare da ƙwarewar gogewa don taimaka wa kamfanonin B2B su sami ƙarin abokan ciniki da ninka kasuwancin ROI. Gwanin mai dabarun lashe lambar yabo, Jenn ya kirkiro Sapphire Lifecycle Model: kayan aikin bincike na tushen shaida da kuma tsari don manyan saka hannun jari na kasuwanci.

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