Hoton Kasuwancin Kenshoo da Aka Biya: Q4 2015

Tallata 2015

Kowace shekara na yi imani abubuwa za su fara daidaitawa, amma kowace shekara kasuwa tana canzawa sosai - kuma 2015 ba ta da bambanci. Bunkasar wayar hannu, da hauhawar tallace-tallacen kayan masarufi, kamannin sabbin nau'ikan talla duk sun bada gudummawa ga wasu muhimman canje-canje a cikin halayyar masu amfani da kuma alakar da masu kasuwa ke kashewa.

Wannan sabon bayanan daga Kenshoo ya bayyana cewa zamantakewar ta girma sosai a kasuwa. 'Yan kasuwa suna haɓaka kashe kuɗaɗen zamantakewar su da 50% YoY, kuma ƙididdigar dannawa ta hanyar haɓaka 64%. Babban dalilai: saurin sauyawar Facebook azaman dandamalin talla mai karfin gaske, Da gabatar da tallan Instagram.

Duk da yake waɗannan lambobin suna nuna ci gaba da tallafi na dijital marketing a kan tallan gargajiya, Ban yi imani cewa waɗannan lambobin suna faɗin labarin duka ba. Babban haɓaka a cikin tallan zamantakewar shine canji mai ban mamaki. Ina son ganin karyewar nau'ikan talla - shin suna tallata abubuwan da suka dace? Ko suna talla ne? Babu shakka cewa Instagram zata yi kyau a gefen samfurin, amma ba zan yi mamaki ba idan ci gaban tallan zamantakewar ya kasance ya kasance haɗe da tallan da ke da alaƙa da abun ciki.

Babu shakka cewa Instagram zata yi kyau a gefen samfurin, amma ba zan yi mamaki ba idan ci gaban tallan zamantakewar ya kasance abin da ya ƙunsa tallan da ke da alaƙa da abun ciki. Wannan ra'ayi ne na tawali'u, amma har yanzu na yi imani cewa dabarun talla sun banbanta tsakanin dandamali. Yayin da muke yin tallace-tallace a kan Facebook, muna ci gaba da jan hankalin masu sauraro da aka sa ido sosai daga tattaunawar zamantakewarmu da shiga labarai masu jan hankali, zane-zane ko bidiyo.

Amma yayin da muke tallan tallan samfura a kan dandamali kamar Instagram, muna iya fitar da mai amfani kai tsaye daga hoton (wanda ke da hankalinsu kawai ba tare da tattaunawa ba) cikin mazurari na sauyawa. Nayi imanin cewa wata matsala ce ta tallan zamantakewar da ba'a bincika sosai amma yakamata ya zama.

Bincike da Yanayin Talla na Talla na Jama'a

 

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