Nazari & GwajiContent MarketingAmfani da TallaBinciken TallaKafofin watsa labarun & Tasirin Talla

Takaicin Talla ga Organizationungiyar Talla

Aiki tare da kamfanonin fasahar talla suna bamu damar aiki tare da kungiyoyi masu yawa - daga manyan kamfanoni wadanda suke ganin babban hoto kuma suna aiki don daidaita tunaninsu na alama tsawon shekaru - ga kungiyar da ke mamakin dalilin da yasa wayar tasu ba ta ringing wata guda a cikin jarin su.

Misalin da na ɗan jima ina amfani dashi tare da talla shine kamun kifi. Idan kun kasance kungiyar da ke tallata tallace-tallace, kawai kuna son hawa kan ruwa ku jefa abin da kuke so. Thearin sandunan da kake da su da sauri zaka iya samun su duka a cikin ruwa, mafi girman damar da wani abu zai sara. Matsalar ita ce, kifin bazai kasance a inda kwale kwalenku yake ba, ƙila ba sa son irin ƙugiyar da kuke amfani da ita, kuma kamar yadda kuke amfani - kuna iya dawowa gida hannu wofi.

Talla hanya ce ta gwaji, kuskure, da sauri. Aikin kasuwa shine nazarin inda kifin zai iya kasancewa, menene mafi kyawun ƙyama, sannan kuma haɗa ruwan da za'a kawo babban kifin idan basa nan. Wannan tsarin na iya zama da damuwa ga kamfani wanda kawai yayi imanin hanyoyin samun ƙarin tallace-tallace shine kawai ta hanyar yin ƙarin kira.

Don a bayyane, Bana buga ƙarancin tallace-tallace da haɓaka tallace-tallace. Samun babban mai siyarwa akan kamun kifi a lokacin da ya dace, tare da kayan aiki masu kyau, a cikin ruwa mai kyau, tare da madaidaicin koto… shine kyakkyawan yanayin. Kawai zuwa can yana ɗaukar lokaci.

Idan kai babban masunci ne kuma ka ziyarci wani wuri da baku taɓa fishi ba a farko, abu na farko da zakuyi shine samun jagorar wanda yake. Koda mafi kyawun masunta sun san cewa, idan suna son yin nasara, gano jagorar da ta dace zai basu mafi kyawun saukowar kifin da suke bayansa. Babban tallace-tallace mutane sun san wannan kuma. Manyan mutane masu tallace-tallace suna son yin aiki tare da masu kasuwa don sanar dasu abin da ƙyafta ke aiki, abin da ba haka ba, kuma ko manyan kifin suna cizon.

Talla wannan baƙon abu ne ga ƙungiyar tallace-tallace wacce ba a taɓa yin ta ba. Sun san lokacin da ya ɓace, amma ba za su iya gano yadda za su iya tantance adadin kuɗin ba saboda ba sauƙi ya shiga cikin maƙunsar bayanai kamar kira da rufewa ba. Yayin da muke ƙoƙari da gaske mu guji aiki tare da ƙungiyoyi masu tallata tallace-tallace, lokacin da gaske suka tura mu zuwa, yana da mahimmanci mu samar da kyakkyawar sadarwa da rahoto tare da manyan alamun da za su iya haɗa dige da su.

  • Rabon Murya - mafi yawan lokutan da kungiyoyi masu tallata tallace-tallace suka san cewa suna bukatar talla shine lokacin da masu sauraro ke magana koyaushe game da abokin karawar su kuma babu yawan tattaunawa game da alamun su, samfuran su ko aiyukan su. Amfani da kayan aikin saka idanu don ambaton tare da kyakkyawan rahoto na iya samar da rahotanni waɗanda ke nuna sabon ƙarar na murya game da kamfaninku game da masu fafatawa. Hakanan zai sanya ƙarar a cikin hangen nesa kuma ya nuna wane irin ƙoƙari da abokan hamayyar ku ke turawa wanda dole kuyi yaƙi.
  • Tallafin Kayan Talla – we were working with a sales-driven organization where we worked on their positioning first, then produced some brilliantly branded material for their sales teams. The problem was that they didn’t include the actual team members into the conversation… so months later we signed up for a demo and found ourselves observing the saleserson’s powerpoint that was being used before our work. The brand wasn’t being properly positioned, the graphics and fonts made them look like a high school project, and the sales continued their decline. Unless your sales team has buy in, is educated in your positioning, and is utilizing your marketing material in the sales process… your marketing investment is in opposition to your sales strategy.
  • Hannun jari da daraja - ra'ayina ne cewa algorithms na Google sune mafi ƙwarewa a duniya akan ƙaddamar da ingantaccen hanya tare da batun da mai amfani yake nema. Matsayi yana buƙatar ci gaba da ƙarfin kwanan nan, abubuwan da suka dace kuma masu dacewa waɗanda aka raba akan layi. Idan baku samar da babban abun ciki ba, baza'a raba ku ba. Idan ba'a rabawa, to ba'a samun matsayi.
  • Halin Baƙi - lokacin da muke aiki tare da ƙungiyoyi masu tallata tallace-tallace, samar da abun cikinmu da mayar da hankali sau da yawa yakan canza daga fashewar bindiga zuwa takamaiman rukuni. Wannan yana nufin cewa ainihin ƙimar baƙi na iya ragewa a shafin, amma baƙi masu dacewa suna ƙaruwa. Za mu kalli shafukan kowane ziyara, ƙimar fita a ciki da wajen sauka, da kuma yawan rajista da rajista da ke faruwa.
  • Tsammani Tarihin Jama'a da Firmographics - Shin tallan yana canza yanayin alƙaluma (B2C) ko firmographics (B2B) na jagororin da tallanku yake jawowa? Shin yana canzawa a kan lokaci? Idan ƙungiyar tallace-tallacenku tana da kyakkyawan abokin ciniki, kuna buƙatar iya ƙididdigewa cewa jagororin da kuke samo suna kusa da kusa da kyakkyawan abokin kasuwancin da suke nema.
  • Tallace-tallace - Dakatar da amfani da waccan sifa ta ƙarshe ga siyarwa kuma fara nuna abin da ƙoƙarin tallan ya taɓa kowane fata. Samun damar nazarin bayanan da suka shigo ciki, ko shafin da suka samo a cikin bincike, ko farar takarda da suka zazzage, ko kuma biyan kuɗin da suka amsa zai taimaka muku sosai don fahimtar yadda ƙoƙarin kasuwancinku ya rinjayi sayarwar. Babbar kungiyar tallace-tallace da waya zasu rufe kasuwanci mai yawa, amma babbar kungiyar tallace-tallace da ke kiran damar da ilimi da tasirin dabarun tallar ku zasu rufe.

Sadar da wadannan manyan alamomi yadda yakamata zai taimaka wajen sanya kungiyar da ke tallata tallace-tallace cikin sauki. Duk da yake har yanzu suna cikin damuwa cewa wayar tasu ba ta daga wannan talla din mumbo-jumbo da kuke yi… aƙalla za su ga ƙarfin da kuke samarwa. Kuma amfani da layin da ake tsammani na nan gaba yakamata ya sanya su fatan cewa - ba wai kawai tallan zai iya taimaka wa masu siyarwar su rufe wasu yarjejeniyoyi ba - za su gane cewa ya taimaka musu rufe ƙarin kulla da manyan yarjejeniyoyi ba tare da ƙoƙari kaɗan ba.

Tallace-tallace zai yi aiki na dogon lokaci bayan saka hannun jari. Har yanzu muna da farar takarda da muka haɓaka don abokan ciniki shekaru 4 da suka gabata waɗanda ke ci gaba da haifar da tallace-tallace ga ƙungiyoyi da yawa. Wannan yana da mahimmanci a tuna. Idan ka daina biyan wakilin tallan ka gobe, wayar ta daina ringing. Idan ka daina saka jari a tallan, zaka ci gaba da cin gajiyar duk da cewa zasuyi jinkiri akan lokaci. Mafi kyawun jarin ku shine a cikin duka - kuma koyaushe kuna amfani da dabarun talla na yau da kullun don haɓaka ƙarfi da ci gaba da jan kuɗin ku ta hanyar saye, ƙimar da kuka samu, ƙara riƙewa, ƙara maganar baki, da haɓaka tallace-tallace.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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Martech Zone zai iya ba ku wannan abun cikin ba tare da farashi ba saboda muna yin monetize da rukunin yanar gizon mu ta hanyar kudaden talla, hanyoyin haɗin gwiwa, da tallafi. Za mu yi godiya idan za ku cire mai hana tallan ku yayin da kuke duba rukunin yanar gizon mu.