Menene Tallace-tallacen Lokaci-lokaci (JITM) kuma Me yasa Masu Kasuwa ke Itaukar dashi?

Kawai A Kasuwancin Lokaci - JITM

Lokacin da na yi aiki a masana'antar jarida, masana'antu-in-lokaci ya kasance sananne sosai. Wani ɓangare na godiya shi ne cewa za ku rage girman kuɗin da aka haɗa a cikin haja da ajiya, kuma ku yi aiki tuƙuru don shirya don buƙata. Bayanai sun kasance mahimmin al'amari, mai tabbatar da cewa ba za mu taɓa rasa abin da muke buƙata ba yayin da muke iya yin sassauci da biyan buƙatun kwastomominmu.

Kamar yadda wadatattun bayanan kwastomomi suke samun wadatarwa a cikin tallace-tallace, kamfanoni suna iya gudanar da kasuwancin su da daidaito iri ɗaya. Me yasa za'a kirkiro kalandar abun ciki na shekara wanda bazai iya ɓacewa ba cikin fewan watanni? Tallacewar Agile ƙoƙari suna ba da dama don sassauƙa amma har yanzu ana tabbatar da dabarun talla na dogon lokaci da cimma burin.

Menene Just In Time Marketing?

Tallace-tallacen lokaci-lokaci yana kan ƙirƙirar abubuwan tallan kawai wanda ake buƙata, lokacin da ake buƙata, da daidaita shi ga bukatun masu siye da sha'awar daidai lokacin da suke cikin yanayin siya. Sabanin haka, dabarun tallan taro suna mai da hankali ne kan ƙirƙirar wadataccen abun ciki da nufin isa ga mafi yawan masu sauraro. Dangane da binciken, wannan dabarar tana nuna ƙasa da ƙasa da nasara, kamar yadda CMOs suka ce kusan kashi 20 cikin ɗari na kwastomomin da yawanci suka isa suna da sha'awar samfurin da aka inganta ko kuma za su iya siye shi. Amincewa da Abokan Hulɗa

Accenture Interactive ya gano kashi 38% na kamfanonin a matsayin justan kasuwa masu shigowa cikin lokaci sun haɓaka kudaden shigar su na shekara sama da 25% idan aka kwatanta da kashi 12% na takwarorin su. Hakanan suna kan gaba game da damar masu zuwa:

  • Rashin hankali - 82% sunyi rahoton babban yunƙuri don rage rashin dacewar kasuwanci
  • Dama-lokaci sassaucin talla - Kashi 57% suna da matukar gamsuwa da ikon su na raba saƙo daidai ga masu amfani a lokacin da ya dace
  • Ikon samar da hankalin kwastomomi - 87% suna da ma'aikata masu ƙwarewar ƙwarewar nazari don haɓaka ƙwarewar abokin ciniki
  • Haɗin haɗin dijital mafi girma - Kamfanonin talla na-lokaci-lokaci basa ware kokarin tallan dijital daga sauran kungiyar kasuwancin su, kamar yadda kashi 58% suka bayyana manufofin su na dijital da na gargajiya kamar yadda suke hade sosai
  • 'Yanci tare da fasaha - Rahoton 58% ya bayar da cikakken 'yanci idan ya zo ga yanke shawara game da saka hannun jari na IT - yana nuna cewa dangantakar CIO-CMO ta haɓaka haɗin kai a cikin kamfanonin kasuwanci na cikin lokaci.

Kasuwancin-Lokaci yana zama aikin gama gari, kamar yadda aka gani daga wannan Binciken Interactive Interactive.

Ta hanyar aiwatar da ayyukan-lokaci-lokaci, muna ganin manyan kungiyoyin talla suna kwance darajar da a baya tayi kama ko ba'a samu ba. Wannan ƙimar tana ƙaruwa ne galibi daga ikon masu kasuwa-don-shiga lokaci don shigar da abokin ciniki a daidai lokacin buƙata kuma daga guje wa ɓarnatar da abubuwa. Paul Nunes, manajan darakta, Cibiyar Accenture don Babban Aiki.

Accenture

Mahimmin matakai akan hanyar zuwa kasuwancin lokaci-lokaci

Kungiyoyin talla suna son canzawa zuwa -cikin lokaci-lokaci kungiyoyi suyi la'akari da shawarwari masu zuwa:

  • Inganta ayyukan. Kaifafa ayyuka da horar da mutane don aiwatar da sauri; don amsa wayo da ƙari don tsintar tsinkaye da juya su cikin kwanaki ko makonni, ba watanni ba. Sanya baiwa da yanke shawara kusa da layin gaba, tara abubuwan fahimta da aiki dasu. Inganta tsarin mulkinku kuma ku tabbata kun san wanda ke da alhaki da alhakin kowane yanke shawara, kawar da matakan aiwatarwa da mika wuya a inda ya yiwu.
  • Zama mai “saurara” mai amfani. Saurari ta hanyar kafofin sada zumunta don nuna alamun daukar matakin gaggawa, kuma zama mafi dadi ta amfani da bayanan da ba a tsara su ba don yanke hukunci bisa ga fahimtar bayanai da ilhami.
  • Warware don manyan alamomi ba kawai don talakawa ba. Sanya ɓangaren bincike a hulɗar mutum tare da hanyar yaƙin neman zaɓe a matsayin hanyar samun cikakkiyar inganci tsakanin hulɗar abokan ciniki. Ba lallai ne kawai a yi magana da talakawa a yau ba, amma kuma a yi la’akari da waɗanda suke hango ko yaya abin zai kasance a nan gaba.

Marketingungiyoyin Tallace-Kuɗen-Lokaci

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