Content MarketingBinciken Talla

Shin Yanar Gizonku, Blog, ko Ciyarwarku An yiwa Tag tare da Metadata na Wuri?

Ga kasuwancin yanki, samun kan layi kuma ana iya gano shi a cikin mahallin yanki yana da mahimmanci. Haɗa metadata na wuri cikin gidan yanar gizonku, bulogi, ko RSS ciyarwa na iya haɓaka kasancewar kasuwancin ku akan layi, yana sauƙaƙa wa abokan cinikin gida samun ku. Wannan al'ada ba kawai amfani ba ce; yana da mahimmanci don kasancewa mai gasa a cikin kasuwar gida.

Injin bincike suna ba da fifiko ga dacewa a sakamakon binciken su. Ta haɗa da takamaiman metadata na wuri (adireshi, latitude, da longitude) akan rukunin yanar gizon ku, kuna haɓaka haɓaka injin binciken gida na kasuwancin ku (SEO). Wannan yana nufin cewa lokacin da abokan ciniki masu yuwuwa suka nemi samfura ko ayyuka a yankinku, kasuwancin ku zai fi bayyana a sakamakon binciken su.

metadata na wuri kuma na iya haɓaka ƙwarewar mai amfani. Misali, lokacin da aka baiwa masu amfani da bayanan yanki, cikin sauki za su iya tantance kusancin kasuwancin ku da wurinsu, yadda za ku isa wurin, da kuma ko abubuwan da kuke bayarwa sun dace da bukatun gida.

Umarni don Haɗa Metadata na Wuri

Haɗe da metadata na wuri ya ƙunshi ƙara takamaiman HTML ko alamar ƙira zuwa lambar gidan yanar gizon ku. Ana iya yin wannan akan shafin farko, shafin tuntuɓar ku, ko kowane ɓangaren da ya dace na rukunin yanar gizonku. A ƙasa akwai umarni da lambar misali don yiwa gidan yanar gizonku alama da kyau:

HTML Meta Tags don Bayanan Wuri na asali

Don aiwatarwa na asali, zaku iya amfani da alamun meta na HTML don haɗa adireshin zahirin kasuwancin ku da daidaitawar yanki. Kodayake injunan bincike ba su yi amfani da su kai tsaye don dalilai masu daraja ba, waɗannan alamun suna iya taimakawa bayyana bayanan wurin kasuwancin ku don wasu aikace-aikace da ayyuka.

<meta name="geo.region" content="US-CA" />
<meta name="geo.placename" content="San Francisco" />
<meta name="geo.position" content="37.7749;-122.4194" />
<meta name="ICBM" content="37.7749, -122.4194" />

Alamar Wurin Tsari don Ingantacciyar Ganuwa

Haɗa alamar ƙira (amfani da Schema.org ƙamus) ana ba da shawarar don ƙarin hanyoyin sada zumunta na SEO. Manyan injunan bincike sun gane irin wannan nau'in alama kuma suna iya inganta hangen nesa na rukunin yanar gizon ku a cikin sakamakon binciken gida.

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1234 Business Street",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode":"94101",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "37.7749",
    "longitude": "-122.4194"
  },
  "telephone": "+11234567890"
}
</script>

Idan kuna gudu WordPress, da Matsakaicin lissafi plugin yana da wannan ginannen ciki, kuma sigar pro har ma tana ba da damar kasuwancin wurare da yawa!

Bayanan Wuri A Ciyarwar RSS

Ma RSS ciyarwa, haɗa alamomin takamaiman yanki na iya taimakawa wajen rarraba abun ciki na tushen wuri. Kodayake ciyarwar RSS ba ta goyan bayan kai tsaye GeoRSS ba tare da wasu keɓancewa ba, zaku iya haɗa bayanin wuri a cikin abun cikin ku ko kwatancen don haɓaka dacewar gida.

<item>
  <title>Your Article or Product Name</title>
  <link>http://www.yourwebsite.com/your-page.html</link>
  <description>Your description here, including any relevant location information.</description>
  <geo:lat>37.7749</geo:lat>
  <geo:long>-122.4194</geo:long>
</item>

Don kasuwancin yanki da ke neman bunƙasa a cikin duniyar dijital-farko, yin watsi da metadata na wuri ba zaɓi bane. Ta hanyar dabarar haɗa cikakkun bayanan ƙasa cikin kasancewar ku ta kan layi, zaku iya haɓaka ganuwanku sosai, haɓaka ƙwarewar mai amfani, da tabbatar da kasuwancin ku ya yi fice a cikin binciken gida. Aiwatar da waɗannan canje-canje na iya buƙatar ilimin fasaha, amma yuwuwar fa'idodin ƙarin zirga-zirga da haɗin gwiwar abokin ciniki sun cancanci ƙoƙarin.

Ba ku san latitude da longitude ku ba? Google Developers yana da Geocoding API wanda zaku iya amfani dashi don duba shi:

Nemo Latitude da Longitude ku

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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