Gabatar da Masana'antar Kirkire: Tallace-Tallacen Wayar hannu Kawai Sun Samu Mafi Sauƙi

kere-kere

Tallace-tallacen wayoyin hannu na ci gaba da kasancewa daya daga cikin sassa masu saurin bunkasa da kalubale na tattalin arzikin kasuwancin duniya. A cewar kamfanin dillancin tallace-tallace na Magna, tallan dijital zai wuce tallan Talabijin na gargajiya a wannan shekara (godiya galibi ga tallan wayar hannu). Zuwa 2021, tallan wayar hannu zai karu zuwa dala biliyan 215, ko kuma kashi 72 cikin XNUMX na yawan kasafin kuxin talla na dijital.

Don haka ta yaya alamar ku zata fita a cikin hayaniya? Tare da AI da ke niyya da haja hanya guda kawai da za a ɗauke hankali ita ce sadar da sabbin abubuwa.

Duk da haka masu amfani galibi suna ganin ana ba da tallan wayar hannu a yau azaman mai ban haushi ko cutarwa. Wannan binciken na Forrester guda ɗaya ya sami masu amfani da rahoton hakan 73 bisa dari na tallace-tallace na wayar hannu gani a cikin wata rana ta kasa ƙirƙirar ƙwarewar mai amfani mai kyau. Ga yan kasuwa, wannan yana nufin cewa tallan tallan su galibi basu cika aiki ba. A kan matsakaita, $ 0.55 na kowane dala da aka kashe a kan tallan tallan wayar hannu ba ya samar da kyakkyawan ƙima ga ƙungiyar.

tallan wayar hannu

Wannan shine dalilin da yasa muka ci gaba Masana'antar kera ™, dilo-da-sauke ad tallan tallan wayoyi wanda ke ba da damar samfuran, hukumomin kirkire-kirkire, masu buga takardu da kamfanonin tallan talla iri daya don samar da tallace-tallace masu daukar hankali don wayar hannu da tebur. Wannan ingantaccen tsarin sadarwar kai yana amfani da HTML5 don isar da tallace-tallacen sakamako cikin sauri da inganci ba tare da ilimin kodin da ake buƙata ba kuma a farashi mai tsada. Kowane tallace-tallace daban ne, mai dacewa da kewaye, kuma mafi mahimmanci, nishadantarwa da ba da labari.

masana'antar kirkirar tallan wayar hannu

Abubuwan zurfin dandamali da ƙananan siffofin suna ba kowane tallace-tallace damar zama na musamman kuma kowane kamfen ya fito daban. Dandalin yana amfani da widget din da ayyuka don maye gurbin lamba; Jawo da Saukewa, Gabatarwa kan Na'ura, Samfura, da Buɗe yanayin Canvas sune tubalin ginin dandamali. Fasali sun haɗa da: Bidiyo na waje, Creatirƙirar Halittu, Wuri, Wasanni & gican hankali, Mai amsawa da Giciyen allo, da ƙari.

Masana'antar Kirkira sabis ne na kai da sauƙin amfani, yana haɗa manyan ka'idoji guda uku:

  1. Widgets: cire buƙatar yin lambar
  2. triggers: ayyana lokacin da wani abu ya faru
  3. Action: ƙayyade abin da ke faruwa.

Ta hanyar bikin waɗannan shuwagabannin guda uku, kowane mai zane zai iya ƙirƙirar ingantaccen, mai amsawa da kuma tallata HTML5 Ads.

Mun yi imanin cewa sanya matakan rubuce-rubuce na ƙwararru a hannun duk yan kasuwa, babba ko ƙarami, zai ba da damar tallace-tallace su kasance masu tasiri kuma saboda haka sun fi tasiri, kuma wannan yana da matukar muhimmanci a zamanin da makantar banner da masu toshe ad suka sa shi ya zama da wuya kuma da wahalar isa ga masu sauraro kwata-kwata.

Ad talla shine babban ƙalubale ga masana'antar. Wani rahoton Intelligence na BI ya gano cewa zirga-zirgar tafi-da-gidanka na ganin tallata talla sau uku a duniya fiye da tebur. Wannan wata babbar barazana ce ga kamfanonin watsa labaru na dijital waɗanda suka dogara da talla don samun kuɗi. Idan tallan talla akan wayar hannu ya kai matakin tebur, kamfanonin kafofin watsa labaru na dijital na Amurka na iya asarar kusan dala biliyan 9.7 a duk faɗin talla na dijital shekara mai zuwa.

Kamfanin Masana'antu, samfurin mu na biyu, an tsara shi tare da ra'ayoyi na tsawon shekaru daga abokan cinikinmu kuma an tsara shi don sauƙaƙawa da haɓaka ingantaccen tsarin ƙirƙirar tallace-tallace na kafofin watsa labaru masu wadata yayin bayar da ƙirar fasali mai rikitarwa don ba da damar zaɓuɓɓukan kere-kere marasa iyaka. Mun yi imani sakamako ne mai nasara ga kwastomomi da masu amfani iri ɗaya.

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