Haɗe-haɗe, Cross-Channel, Haɗe-haɗe, Multichannel, Omnichannel, Haɗin kai Dabarun Talla: Fahimtar Bambancin

Tallace-tallacen zamani na buƙatar dabarun isa ga tashoshi iri-iri da haɗa kai cikin aiwatarwa. Kasancewar kasancewa a fadin dandamali bai isa ba. Alamu dole ne a yanzu suyi la'akari da yadda saƙonsu ke tafiya, haɓakawa, da kuma daidaitawa a kowane wurin taɓawa. A ƙasa akwai cikakken jagora ga mafi mahimmanci dabarun tallan kafofin watsa labarai na yau, yana bayanin yadda kowannensu ke aiki, yadda suke bambanta, da abin da ake ɗauka don aiwatar da su cikin nasara.

Teburin Abubuwan Ciki

Dabarun Kafofin watsa labarai masu haɗaka

Dabarun kafofin watsa labaru masu haɗaka sun haɗu biya, mallaka, Da kuma aikata kafofin watsa labarai a cikin hanyar haɗin kai. Misali, alama na iya gudanar da tallace-tallacen da aka biya (kafofin watsa labaru da aka biya) haɓaka gidan yanar gizo (mallakar kafofin watsa labarai), wanda ake rabawa kuma ana tattaunawa ta zahiri (kafofin watsa labarai da aka samu). Wannan cakuda yana tabbatar da kowane nau'in ciyarwar fallasa cikin da haɓaka juna.

Babban Amfani: Ingancin kafofin watsa labarai da haɓakar gani. Lokacin da kafofin watsa labaru masu biya, mallakarsu, da samun kuɗi suke aiki tare, suna rage dogaro ga kowane tushe guda ɗaya kuma suna haɓaka aminci da isa.

Abubuwan Bukatun Nasara:

• Shirye-shiryen watsa labarai wanda ya haɗa haɗin gwiwar sassan sassan
• Dabarar abun ciki wanda ke tsammani da ƙarfafa rabawa
• Binciken da zai iya danganta tasiri a cikin nau'ikan kafofin watsa labarai

Yawancin dabarun tallace-tallace sun dogara kacokan akan nau'i na kafofin watsa labarai guda ɗaya (misali, bincike da aka biya ko imel), amma haɗaɗɗun dabaru suna kallon kafofin watsa labarai azaman yanayin muhalli, suna neman aiki tare tsakanin dukkan ginshiƙai uku.

Dabarun Tallace-tallacen Tashar Cross-Channel

Tallace-tallacen tashoshi yana ginawa akan multichannel ta hanyar haɗa ɗigo tsakanin tashoshi don jagorantar abokin ciniki ta hanyar haɗin kai. Misali, mai amfani zai iya ganin talla akan Instagram, danna zuwa shafin saukarwa, yi rajista don jerin imel, sannan ya fanshi tayin cikin kantin sayar da kayayyaki. Anan, kowace tashar tana hulɗa tare da sanar da sauran.

Babban Amfani: Haɗin gwiwar abokin ciniki gwaninta. Dabarun tashoshi na ketare suna haifar da canji maras kyau daga wayar da kan jama'a zuwa canzawa, ta yin amfani da bayanai don tsara wuraren taɓawa da hankali.

Abubuwan Bukatun Nasara:

• Ƙaƙƙarfan kayan aikin bayanai (kamar CRM ko CDP) don bin ɗabi'a a tsakanin dandamali
• Kayan aikin tallatawa na atomatik waɗanda zasu iya haifar da hulɗa a cikin tashoshi
• Ƙungiyoyin ƙetare don daidaita dabarun da saƙo tsakanin sassan

Dabarun tashoshi suna mai da hankali kan sauyi tsakanin tashoshi. Nasara ta ta'allaka ne a cikin jagorantar masu amfani daga wannan tasha zuwa na gaba, maimakon kawai isa gare su ta fuskoki da yawa.

Hadakar Dabarun Talla

Haɗin dabarun tallan tallace-tallace suna ci gaba da haɓaka saƙo da ƙira a cikin duk ƙoƙarin talla don ƙarfafa ainihin alamar iri ɗaya. Yayin da za a iya aiwatar da shi a cikin tashoshi da yawa, mayar da hankali shine daidaito maimakon daidaitawa. Kowane tallace-tallace, ambaton PR, post na kafofin watsa labarun, ko kunshin samfur yana ba da labari iri ɗaya kuma yana goyan bayan manufa iri ɗaya.

Babban Amfani: Alamar tsabta da kuma ganewa. Haɗe-haɗen dabaru suna sa samfuran su zama abin tunawa da amintacce ta hanyar rage ruɗani da ƙarfafa ainihin saƙonni.

Abubuwan Bukatun Nasara:

• Babban saƙon dabara da kuma labarin yaƙin neman zaɓe
• Share jagorar ƙirƙira da ƙirar ƙira
• Rufe jeri tsakanin ƙirƙira, abun ciki, da ƙungiyoyin tsara kafofin watsa labarai

Yayin da omnichannel ke mai da hankali kan ƙwarewar mai amfani, haɗaɗɗen tallan tallace-tallace yana mai da hankali kan muryar alamar. Ba lallai ba ne ya zama m, amma yana da daidaituwa kuma yana ƙarfafawa.

Dabarun Tallace-tallacen tashoshi da yawa

Tallace-tallacen Multichannel yana nufin haɗa abokan ciniki ta hanyar dandamali da yawa, masu zaman kansu-kamar gidajen yanar gizo, kafofin watsa labarun, imel, bugu, talabijin, da ƙari. Kowace tashoshi a cikin dabarun tashoshi da yawa yana aiki daidai da wasu, yana isar da daidaitaccen saƙon alama amma ba tare da haɗa kai tsaye ko raba bayanai ba.

Babban Amfani: Faɗin kai. Ta kasancewa a cikin tashoshi da yawa, alamu na iya haɗawa da masu sauraro da yawa kuma suna ba da fifikon yadda sassa daban-daban ke cinye abun ciki.

Abubuwan Bukatun Nasara:

• Ƙarfafan kadarorin ƙirƙira waɗanda aka keɓance ga kowane tashoshi
• Share jagororin alamar alama don tabbatar da daidaito a saƙon
• KPI na musamman na tashoshi don bin diddigin aiki daban

Multichannel baya buƙatar tashoshi don hulɗa da juna ko raba bayanan abokin ciniki. Yana nufin kasancewa a ko'ina, ba lallai ba ne a haɗa shi ba.

Dabarun Tallace-tallacen Omnichannel

Tallace-tallacen Omnichannel yana ɗaukar tashoshi gaba ta hanyar ƙirƙirar a a lokaci guda hadedde da kuma jiki gwaninta a duk wuraren taɓawa. Ko abokin ciniki yana shiga ta hanyar wayar hannu, yanar gizo, kafofin watsa labarun, ko a cikin kantin sayar da kayayyaki, ƙwarewar tana jin haɗe-haɗe da keɓancewa ga halayensu da abubuwan da suke so.

Babban Amfani: Haɗin kai na keɓaɓɓen kuma mara sumul. Dabarun Omnichannel sun dace da mahallin abokin ciniki a cikin ainihin lokaci, ƙarfafa aminci da haɓaka ƙimar rayuwa mafi girma.

Abubuwan Bukatun Nasara:

• Zurfin bayanin martabar abokin ciniki da ƙudurin ainihi don haɗa wuraren taɓawa
• Haɗin kai bayanan lokaci-lokaci a cikin dandamali
• Daidaitaccen alamar alama, UX, da sautin kowane tashoshi
• Sophisticated martech tari gami da keɓance keɓancewa na AI da injunan yanke shawara

Omnichannel ba kawai game da jagorantar tafiya ba ne ko kasancewa ba - game da isar da ci gaba, ƙwarewar sanin mahallin da ke ɗaukar abokin ciniki a matsayin mutum ɗaya a duk dandamali.

Haɗin Kan Dabarun Talla

Haɗin kai tallace-tallace duka na falsafa ne kuma mai amfani. Yana nufin kawo duk ƙoƙarin tallace-tallace a ƙarƙashin rufin dabaru guda ɗaya da aiki. Wannan ya haɗa da saƙon alama, bayanai, ƙirƙira, da ma'aunin aiki. Maimakon sarrafa kamfen a cikin silos, samfuran da ke da ingantattun dabaru suna ɗaukar tallan a matsayin ƙoƙari ɗaya na ci gaba a cikin sassan da ɓangarorin abokin ciniki.

Babban Amfani: Ingantaccen aiki da tsayuwar saƙo. Dabarun haɗe-haɗe suna daidaita ayyukan cikin gida yayin da ake aiwatar da madaidaiciyar muryar waje.

Abubuwan Bukatun Nasara:

• Cibiyar kasuwanci ta tsakiya ko tsarin aiki (sau da yawa CDP ko girgijen talla)
• Ƙarfafan gudanar da mulki na cikin gida, musamman a duk faɗin duniya ko kamfanoni masu yawa
• Daidaiton zartarwa akan babban burin kasuwanci da kuma rawar da tallace-tallace ke takawa wajen cimma su

Haɗin kai tallace-tallace yana aiki a matsayi mafi girma na abstraction fiye da haɗakar tallace-tallace. Ba wai kawai game da daidaitawa na ƙirƙira ba—ya haɗa da ƙirar bayanai ɗaya ɗaya, tsara kasafin kuɗi, da tsare-tsare.

Takaitawa: Zaɓan Dabarun Dama

Kowace dabara tana kawo fa'idodi daban-daban, amma nasarar su ya dogara da balaga, albarkatun, da burin kamfanin ku. Ga kwatancen babban matakin:

Yayin da tallace-tallace ke ƙara rikitarwa, zabar madaidaicin haɗakar waɗannan dabarun, maimakon dogaro da ɗaya kaɗai, na iya buɗe amincin abokin ciniki, mafi girma. Roi, kuma mafi ƙarfi iri ãdalci. A nan ne kuke nunawa da kuma yadda tashoshin ku ke aiki tare don sadar da ƙima a kowane mataki.

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