Yadda ake Mallakar Canji na Dijital tare da Ma'anar Tasirin Tasiri

Tasirin 2 tasirin tasiri na gaba

Abokan cinikinku suna zama masu ƙwarewa, ƙarfafawa, buƙata, fahimta, da wuyar fahimta. Dabaru da ma'auni na da suka gabata ba su daidaita da yadda mutane ke yanke shawara a cikin dijital na yau da duniyar da aka haɗa ba.

Ta hanyar aiwatar da 'yan kasuwar fasaha suna iya yin tasirin gaske ga yadda samfuran ke kallon tafiyar abokin ciniki. A zahiri, 34% na canji na dijital CMOs ne ke jagorantar idan aka kwatanta da 19% kawai waɗanda CTOs da CIO ke jagoranta.

Ga 'yan kasuwa, wannan sauyawa ya zo kamar takobi mai kaifi biyu. Ta hanyar haɓaka canjin dijital, CMOs na iya tasiri kowane ɗan gajeren lokaci tare da tafiyar abokin ciniki. A gefe guda, tare da 70% na ƙoƙari na canji a cikin ƙungiyoyi sun faɗi, ta yaya canjin dijital da 'yan kasuwa suka fara farawa zai ga nasara?

Gabatar da Tasirin 2.0: Makomar Kasuwancin Mai Tasiri

Don taimaka muku samun hanyarku a cikin wannan yanayin mai canzawa, mun yi aiki tare da Kasuwancin TopRank da Brian Solis, Babban Manajan, Altimeter Group, don yin binciken manyan ‘yan kasuwar daga manyan kamfanoni, ciki har da American Express, 3M, Adobe, da Microsoft. Manufarmu? Don gano yadda al'adar tallan mai tasiri ke ci gaba da samar da tsarin haɗa dige tsakanin "kasuwancin mai tasiri" na yau da kuma "dangantakar masu tasiri" na gobe.

Tasiri na 2.0: Makomar Kasuwancin Mai Tasiri game da gano duniyar dangantakar masu tasiri - sabon horo wanda ya wuce duk tallan da ke haifar da alaƙa, wanda aka gina a kan tushen jinƙai da ƙwarewar abokin ciniki. Wannan sabon binciken yana ba da haske kan dabarun Tasirin 2.0, wanda ke haɗuwa sau ɗaya ƙungiyoyi masu rarrabu don tasirin tallace-tallace, gamsar da abokin ciniki, da riƙewa.

Zazzage Cikakken Rahoton

Duk da yake zan ƙarfafa ku sosai saukar da cikakken rahoton don samun binciken da kuke buƙata don kewaya wannan sabon filin da ƙarfin gwiwa, zan baku damar kutsawa cikin manyan ra'ayoyi uku a cikin rahoton.

  1. Mabiyan Shirin Mai Rarrabawa da Masu Bayarwa sun yanke haɗin

Ofayan manyan ƙalubalen da ke shafar makomar tallan masu tasiri shine cewa ana yawan rarraba shi. Wannan yana hana tasiri daga samun kulawar zartarwa da fa'idantar da ƙokarin canjin dijital. A lokaci guda, mun koyi cewa canjin dijital da alaƙar tasiri iri ɗaya suna tasiri kowane ɓangaren kasuwanci.

Mun gano hakan 70% na shirye-shiryen tasiri mallakin kasuwanci ne, amma sauran ayyuka, gami da bukatar gen, PR, samfur, da kafofin watsa labarun, suna aiki tare da masu tasiri kuma. 80% na yan kasuwa suna cewa uku ko fiye sassan suna aiki tare da masu tasiri, wanda ke nufin tasiri ya buƙaci a mallake ta ta hanyar gicciye maimakon maƙerin gargajiya na mai talla. Tasiri yana buƙatar rukuni na zakarun a duk waɗannan ayyukan daban-daban don samun kulawa mai zartarwa da kuma tasirin tafiyar abokin ciniki a kowane wurin taɓawa.

tallan mai tasiri

  1. Dangantakar Mai Tasirin Tasirin Tasirin Tasirin Tasirin Tasirin Tasirin Abokin Ciniki

Kusan rabin (54%) na masu kasuwa sun tsara balaguron abokin ciniki a cikin shekarar da ta gabata. Slightananan kamfanonin da ke tsara taswirar suna samun dabaru, hangen nesa na abokin ciniki wanda ke da tasiri mai yawa fiye da ƙungiyar tallace-tallace. Taswirar tafiye-tafiye ya zama dole don kamfanoni su sami fahimta kuma a ƙarshe, fa'idar gasa.

Idan yakamata ku cika tsarin tsara taswirar abokan cinikinku tare da dandamali na Gudanar da Harkokin Sadarwar Tasiri (IRM), ba za ku gano kawai mahimman maɓallin tasiri a cikin kasuwancinku ba, amma kuma gano yadda kowannensu ke tasiri ga tafiyar abokin ciniki musamman. Brian Solis, Babban Manajan, Altimeter Group

Gano wanda ke tasirin kwastomomin ku a kowane mataki na tafiyar abokin ciniki zai iya taimaka muku mafi kyau gano masu tasirin da suka fi dacewa da alamun ku. Bugu da ƙari, tsarin taswirar abokin ciniki babu makawa yana buɗe sabbin masu tasiri waɗanda ke tasiri tasirin yanke hukunci a matakai masu mahimmanci. Tsarin taswira na abokin ciniki zai tilastawa yan kasuwa suyi tunani game da ƙoƙarin tallan mai tasiri.

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  1. Fadada Kasafin Kuɗi Mai Nuna Alamar fifikon Dabaru

Ci gaba da kusanci tallan masu tasiri kamar yadda aka saba zai haifar muku da rasa ikon mallakar alamun ku da ikon yin gasa a cikin duniyar da kwastomomi ke cikin iko. Lokaci yayi da za a fifita dangantakar masu tasiri. Shugabanni dole ne suyi la'akari da dabarun daidaita masu tasiri tare da kowane mahaɗan abokin ciniki amma, dole ne su kuma saka hannun jari a cikin Tasirin Dangantaka da Tasiri dandamali don gudanar da aiki yadda ya kamata da haɓaka abubuwan da ake yi na dogon lokaci.

55% na kasuwa Ana sa ran kasafin kuɗi mai tasiri ya faɗaɗa. Daga cikin kasafin kuɗi don 'yan kasuwa waɗanda ke amfani da fasaha mai yawa 77% suna shirin kashe ƙari. Idan aka duba jadawalin da ke ƙasa, da sauri ya bayyana cewa yawancin kasafin kuɗin tallan mai tasiri zai faɗaɗa a cikin watanni masu zuwa.

Idan kuna kasuwanci, kuna cikin kasuwancin tasiri. Canji koyaushe yana farawa akan layin kasafin kuɗi ɗaya don haka kuna buƙatar wani zakara a cikin ƙungiyar ku ce za mu gwada wannan kuma ku ga abin da ya faru. Philip Sheldrake, Abokiyar Gudanarwa, Euler Partners

kasafin kuɗi mai tasiri

Kafa Gidauniyar Tasiri 2.0

Lokaci naka ne. A matsayinka na mai talla, ta yaya za ka yi saurin bi da sauyi na dijital? Ta hanyar ƙarin koyo game da yadda kwastomomi ke yanke shawara da abin da ke shafar su. Knowledgeauki ilimin Ilimin tasirin ku na 2.0 sama da waɗannan mahimman binciken guda uku. Don samun matakai guda goma masu aiki kuma farawa tare da kafa tushe don Tasirin 2.0, zazzage Tasiri na 2.0: Makomar Kasuwancin Mai Tasiri. Learnara koyo game da taswirar tafiya, canjin dijital, da tasiri a yau.

Zazzage Cikakken Rahoton

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