Sabon Babban Ciniki na Kasuwancin Mai Tasiri - tare da Misalai

kayan aikin kasuwanci masu tasiri

Ya kamata in fara da cewa kar a rasa Douglas Karrgabatarwa akan tallan mai tasiri a Duniyar Sadarwar Zamani ta Duniya!

Menene Kasuwancin Talla?

Ainihin, yana nufin shawo kan mutane masu tasiri, masu rubutun ra'ayin yanar gizo ko mashahuri tare da manyan mabiya don tallata alamarku akan asusun su na kan layi. Da kyau za su yi shi kyauta, amma gaskiyar ita ce ku biya don wasa. Wannan babbar kasuwa ce kuma dawowa zai iya samar muku da babbar nasara idan aka kunna ta daidai.

Na san wannan na iya yin kaɗan dijital na baya-titi amma babu wani sabon abu ko inuwa game da wannan nau'ikan talla, ko kuma kamar yadda muke a masana'antar son kira kai bishara. A baya za ku ji kawai, Nike ta amince da Michael Jordan or Roger Federer na samun miliyan 71 a shekara daga masu tallafawa. Yayin da lokaci ya ci gaba kamfanoni sun kara samun ƙarfi, Nadal ya biya $ 525,000 domin sanya agogo a bude faransa or Tiffany & Co. suna biyan Anne Hathaway $ 750,000 zuwa Oscars. A yau, waɗannan kamfanonin suna cikin Fitar da yakin yaƙe-yaƙe don biyan mutane don inganta kayan su (bari mu kira shi menene) tare da taurari kamar Jennifer Lawrence.  

Amma yaya game da sauran duniya? Shin akwai wasu mutane masu tasiri waɗanda alamun zasu iya biyan kuɗi don inganta samfuran su? Shin mutanen da suke yin rubutun ko suna da sanannun asusun kafofin watsa labarun suna da isasshen kasuwa don haifar da jita-jitar kafofin watsa labarun?  

Ee. Kuma ana kirkirar masana'antar gabaɗaya a kusa da wannan nau'in talla, lambar suna tallan mai tasiri. Kamfanoni Fortune 500 ke kiran sa tallata 'yan qasar, Kamfanonin tallan abun ciki suna kiranta talla kuma mafi shahara Blogger ko Rarraba Tasiri. Wannan bai kamata a rude shi ba bidiyoyin tallafi ko “tallafawa tweets"Ko inganta sakonnin Facebook. Waɗannan kayan aikin ne da aka gina kai tsaye a cikin dandamali na dandalin sada zumunta kamar su Twitter da Facebook.

Duba, waɗannan manyan kafofin watsa labarun ba kamar yadda suke ada ba. Sau ɗaya wuri don dangi da abokai don raba hotuna da kasancewa cikin tuntuɓar juna, yanzu ya zama kyakkyawan tallar talla wanda ke shirye don tunkarar masu sauraro da daidaito mara imani. Ana amfani da waɗannan dandamali iri ɗaya don watsa bayanai daga kowane nau'in masu rubutun ra'ayin yanar gizo, mutane, da mutane masu tallata samfuran a duniya. Amma ba duk abubuwan da aka ƙirƙira daidai suke ba. Tare da masu tasiri a can suna kaiwa miliyoyin mutane a cikin ƙididdigar yanayin ƙasa, wasan ya canza ga masu tallace-tallace.

Kira shi abin da zaku so, layin toshi tsakanin samfuran ƙirƙirar abun ciki da ƙirar kirkirar tallace-tallace waɗanda aka tsara don su zama kamar an ƙetare abun ciki tuntuni. A yau, al'ada ce ta yau da kullun cewa FTC ta sabunta jagororin su akan yarda a 2009 da jagororin kan tallan dijital a cikin 2013. Son shi ko ƙi shi, yana da doka, alamu suna yin sa, kuma masu ƙirƙirar abun ciki suna samun hakan, babban lokaci.

Don haka, ta yaya alamar ku za ta amfana daga tallan tasiri? Shin kun san ko ya dace da kasuwanci? Bari mu sake duba wasu misalai, software da dabaru waɗanda zasu iya farawa da saurin tallan dijital!

Misalan Tallace-tallace Mai Tasiri

Dogaro da kasafin kuɗin ku iya iya tasiri sanannen sanannen, gidan watsa labarai, blog ko kuma kawai shahararren mutum akan Facebook. Bari muyi nazarin wasu misalai na waɗannan don ƙara fahimtar yadda kasuwancin mai tasiri ke aiki.

  • Youtubers - Piauki Pixiwoo, Su 'yan'uwa mata ne waɗanda ke da mabiya miliyan 1.7 masu sha'awar kayan shafa. Gudanar da mujallar yin dijital kyauta kuma sun sanya kansu ta hanyar shafin su, tashar Youtube, da kuma hanyoyin sadarwar zamantakewa azaman ƙwararrun masu yin kayan. Lura da Aiki tare da mu: binciken kasuwanci… a game da ni game da shafin.

  • Pinterest - intaya daga cikin mafi tasirin kasuwanni akan yanar gizo. Da yawa PinPro's kamar yadda nake son kiran su, suna da miliyoyin mabiya da kuma tasiri mai ƙarfi a kan ayyukan sayayya a cikin al'ummomin. Shigar Hoton Kate Arends, PinPro tare da mabiya miliyan 2.6 kuma babban tasiri a cikin yanayin kyau da yanayin zamani. Kate tana gudanar da Kayayyakin jirgi a kan Pinterest kowannensu yana da hanyar haɗi akan inda zan sayi abun.

Kate Arends Shafin Samfurin Pinterest

  • Twitter - Twitter ita ce kasar da aka takaita haruffa hamsin, amma wannan bai hana dubunnan manyan cibiyoyin sadarwar jama'a tasiri ga miliyoyin masu amfani da kayayyakin su ba. Dauki misali @Rariyajarida - Amintaccen Jakadan Duniya na @Zipkick - aikace-aikacen ba da izinin tafiya. Tare da mabiya sama da miliyan miliyan, za ku ga dalilin da ya sa ya zama babban PR ga Zipkick!

scott-eddy-zipkick-jakada

  • Facebook - Kusan duk wani mai tasiri a kowace hanyar sadarwa yana da Facebook. Facebook ba shine tushen asalin tasirin masarufi ba, amma tabbas tabbataccen ƙarfi ne ga makaman masu tasirin. Idan zaku biya mai tasiri za su sanya abubuwan ciki a duk hanyoyin, gami da Facebook. Tare da kewayon nau'ikan abun ciki, wannan dandamali babban kayan aikin isar da saƙo ne. Misali ɗaya na wannan ana iya gani tare da Sydney Leroux, ɗan wasan ƙwallon ƙafa na zinare a gasar Olympics.

Sydney Leroux tana amfani da twitter da Facebook don inganta kayan wasan Arm Armor.

  • Itacen inabi - Mashahurin Viner (306K) Daga Megan Cignoli ya aikata aiki na sosai 'yan brands a kan Itacen inabi, ciki har da ci gaba da wannan daya Itacen inabi video ga Warner ta Bras. Bisa lafazin AdAge, Sun fara kamfen dinsu na #abautawa tare da mabiya sifili kuma sun ƙare da kusan 5,000. Jimlar ayyukan zamantakewar jama'a sun kusan kusan so 500,000, sharhi da sake dubawa, sun kai ga yiwuwar miliyan 9.8.

  • blogs - Shin, kun tambaya Douglas Karr game da Martech Zone's tasiri? Ya zama babban tashar yanar gizo don 'yan kasuwa waɗanda ke bincike ko yanke shawara game da matakin siyan tallan tallan su na gaba. Martech Zone tana da hukumar bunkasa a bayanta, DK New Media, waɗanda ke taimaka wa manyan kamfanoni da kamfanonin fasahar tallata haɓaka haɓakar kasuwar su. Suna kuma tuntuɓar masu saka hannun jari kan damar saka hannun jari, bincike na gasa, da sauransu. A shafin talla, Doug yayi cikakken bayani game da gidan yanar gizon sa da kuma hanyoyin zirga-zirgar jama'a kuma yana ba da hanya mai sauƙi don alamomi su iya tuntuɓar su.

Masu ba da shawara kan Fasaha

  • Instagram: @Rariyajarida yayi nesa da babban mai tasiri a kan Instagram, amma har yanzu tana nuna masu ban sha'awa 250K masu biyowa. Tare da waɗancan lambobin za a iya gane alamar ka kuma amfana daga kamfen ɗin nasara mai nasara. @Swopes yana da ƙarami, mafi hayaniyar taron jama'a masu zuwa saboda haka wannan tallan na Moet & Chandon an sanya shi da kyau kuma an karɓi kusan 7.5K likes.

Gangamin Tasirin Tasirin Instagram

A ina kuke samo Tasiri?

Yanzu kun san masu tasiri suna can kuma alamun suna amfani dasu, amma kun san ta yaya? Bari kawai mu ce akwai hanya mai sauƙi da hanya mai wuya. Hanya mai wuya ita ce hanya ta farko da aka yi amfani da ita a masana'antar, bincike. Wannan galibi ana nufin gano awowi masu yawa, tuntuɓar juna, gamsarwa, sasantawa, daidaitawar abun ciki, aiwatarwa, sa ido da aunawa. Wannan na iya zama mai ban mamaki kuma yawanci yakan ɗauki mutane da yawa suna aiki cikakken lokaci don cim ma su. Tambayi duk wani kamfanin PR, SEO, zamantakewa ko wata hukumar tallan dijital kuma za su gaya muku yadda cin kuɗi irin wannan zai iya zama.  

A baya shekaru 5 da suka gabata kamfanin SEO da na gudanar zai sadaukar da ma'aikaci 1 don neman & tuntuɓar masu rubutun ra'ayin yanar gizo da kuma wani don tattaunawa, sarrafawa da waƙa da kamfen… don abokin ciniki ɗaya! Jeff Foster, Shugaba na Tomoson.

Fushin takaici don nemo & tuntuɓar masu tasiri arha kuma a kan kari, kasuwannin masu tasiri sun fara kafawa. Kamfanoni sun gina dandamali waɗanda suka ba da izini:

  1. Masu tasiri don yin rijista da nuna mabiyan zamantakewar su da zirga-zirgar gidan yanar gizo.
  2. Brands don siyan tallan tallatawa tare da danna maballin.

 

Kasuwa shahararrun dandamali masu tasiri a kasuwanni sune:

Tomoson

Tomoson yana ba wa masu amfani damar buga abun cikin buƙata da aka ƙirƙira kuma masu rubutun ra'ayin yanar gizo masu dacewa su nemi labarin. Wannan yana adana ranakun aiki kuma yana taimaka wa alama taƙaita cikakken marubuci. Shafukan yanar gizo masu tasiri a zahiri suna a kan yatsan samfuran kan Tomoson.com Kowane ɗayan tare da bayanan martaba waɗanda ke nuna ƙididdigar masu bin su da ƙididdigar kasuwa.

Software Mai Tallace-tallace Mai Tasiri

Har ila yau akwai software a can wanda ke bawa 'yan kasuwa damar nemo mutane masu tasiri a kan kafofin watsa labarun. Ba kamar kasuwannin da ke sama ba, masu rubutun ra'ayin yanar gizon da kuka samu ta hanyar waɗannan kayan aikin kayan aikin ba zaɓin shiga suke ba. Wadannan mutane masu tasiri ba su sanya kansu suka yi suna ba ee a shirye nake nayi post na tallafi”Akan $ 500. Madadin software ɗin suna yawo a cikin yanar gizo, suna neman manyan bibiyar da yawan zirga-zirgar yanar gizo. Da zarar an tara, wannan yana ba da damar samfuran sauƙi sami & isa ga waɗannan masu tasirin.

Tomoson Bincike

On Tomoson yana da sauƙin samun ba kawai masu rubutun ra'ayin yanar gizo masu tasiri ba amma masu rubutun ra'ayin yanar gizo masu dacewa, a shirye su rubuta abubuwan ban sha'awa da ƙyama don samfuran ku.

Dabarar Tallace-tallace Mai Tasiri

Lokacin da kuke tunanin dabarun, kuna buƙatar fara tunanin alamun ku. Wanene alƙawarin alƙalumanku, kuma menene abubuwan sha'awar su? Wa kake kokarin kaiwa? Mace mai rubutun ra'ayin yanar gizo wacce ke son yin sana'a kuma ta ciyar da kwanakinta tana kange kan Pinterest? Babban matafiyin kasafin kudi wanda ya tashi tsaye don neman babban hoto na Instagram? Ko kuma wataƙila yarinyar da ke koyon abin da kayan shafa ke aiki mafi kyau tare da fatarta a Youtube. Dukkanin game da alama da manufa. Masu tasiri za su iya zama zaɓi mai ƙarfi a cikin tallan dijital lokacin da aka yi amfani da shi daidai kuma mai kyau, mai ban sha'awa, mai ban dariya, ko abun ciki mai amfani an isar da shi zuwa ƙimar alƙaluma mai kyau.

Dauki Marriott misali, Sun sami manyan masu rubutun ra'ayin yanar gizo guda 8 tare da taimakon Diamond PR, sun basu darajar otal a cikin Florida kuma sun basu damar jin daɗin abin da suke so bisa ga bukatun kansu. Bayan sun ji daɗin kyautar kyauta sai suka ci gaba da tashoshin su kuma suka gaya wa duniya game da abubuwan da suka faru na ban mamaki a kowane ɗayan wuraren Florida Marriott.

Lokacin da ka siyar da gogewa (maimakon samfur) kamar Marriott, sun ga ya fi kyau su bar masu tasiri su same shi kyauta kuma su gaya wa duniya game da shi. Wannan babbar dabara ce kuma kyakkyawar kisa. RariyaMarketer yayi rahoton sakamakon wannan yakin kamar haka:

  • Shafin yanar gizo 39 da aka samu
  • Haɗa masu rubutun ra'ayin yanar gizo guda 8 sun kai baƙi na musamman na wata ɗaya 1,043,400
  • The #BloggingFL Hashtag ya kai kusan miliyan 8 lokacin isar da sakonnin Twitter
  • Ta hanyar Facebook da Instagram, masu rubutun ra'ayin yanar gizon sun kai kusan mutane 30,000 ta hanyar mabiyan su

Wani misali mai kyau shine lokacin da Wendy's ya jefa shi baya, tuntuɓar mamma da masu rubutun ra'ayin yanar gizo / salon masu ba kowannensu kyautar fom mai sanyi. Manufar ita ce ta inganta wannan yanayin sanyi a yanzu ana samun sa a cikin wainan waffle. An nemi kowane ɗayan masu rubutun ra'ayin yanar gizon ya sanya abun ciki wanda ya haɗa da abubuwan kallo masu ban sha'awa tare da kyawawan abubuwan da aka dawo dasu ta hanyar jin daɗin yanayin Wendy. Wendy's ya sami babban nasara akan wannan tare da babban abun ciki wanda aka raba a duk tashoshin kafofin watsa labarun.

Mabudin nasara yayin amfani da tallan mai tasiri shine sanin alamun ku da kasuwancin ku a ciki. Kuna buƙatar sanin abubuwan da suke so / abubuwan da suke ƙi, abubuwan sha'awa da sha'awar su. Masu tasiri na dijital sauƙaƙe ne kawai. Abinda yafi mahimmanci dangane da ROI da isar da saƙo shine ingancin abun ciki, da shugabanin ci gaba. Idan ka samarda GREAT abun ciki kuma kayi nufin sa a bullseye tabbas zaka fitar dashi daga dajin.

3 Comments

  1. 1

    Ina son Tomoson! Ina amfani dasu koyaushe don samun samfuran ban mamaki don yin bita ga masoyana kuma ya kasance babban ƙwarewa. Yanzu na gama nazarin su na 29 a gare su.

  2. 2

    Ni mai tasiri ne akan Tomoson kuma sun kasance masu ban sha'awa don aiki tare. Na yi bitar gaskiya da yawa a gare su kuma ba ni da gunaguni. Kamfanonin da ke aiki tare da Tomoson sun kasance masu ban sha'awa don aiki tare.

  3. 3

    Babban labarin - Na yi wasa tare da wasu dandamali da aka ambata a cikin gidan da kuma Grouphigh (mai kyau don nemo bulogi masu tasiri). Tunani kan hanyoyi mafi kyau a neman masu tasiri a dandamali kamar Snapchat ko ma Tumblr?

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