Yakamata Mu Daina Fadan Tasiri Yayinda Muke Nufin Mashahuri

Sano

Na sake gani yau… wani Lissafin Mai Tasirin 2012. Ba zan iya shiga cikin jerin duka ba, kodayake, saboda na kasance cikin aiki rake ƙusa a fuskata da kuma cire gashina. Ba jerin masu tasiri bane kwata-kwata, kawai wani jerin shahara ne. Don tabbatar da cewa dukkanmu mun fahimci banbancin, bari muci gaba da ayyana biyun:

  • Popular: Manyauna, ƙaunata, ko jin daɗin mutane da yawa ko wani mutum ko ƙungiya.
  • Tasiri: Samun babban tasiri akan wani ko wani abu.

Ga ku yan kasuwa a wajen, akwai babban bambanci tsakanin su biyun. Yana da ƙwallan ido da niyya. Idan kana son mutane da yawa su gani kayanka… tafi don shahara. Amma idan kana son mutane da yawa su saya kayanku… ku tafi don tasiri. Shahararrun mutane ko alamu suna da mutane da yawa hakan kamar su. Mutane masu tasiri ko alamu suna da mutanen da suke dogara su.

SnookiHar yanzu basu samu ba? Daya daga cikin shahararrun maman 2012 ita ce Nicole “Snooki” Polizzi. A shafin Twitter, Snooki yana da mabiya miliyan 6.1. Snooki yana da maki Klout na 88. Batutuwan Snooki sun hada da daukar hoto, pizza, yin burodi, sojoji, da takalma. Sunan Snooki kuma yana da alaƙa da uwa a wannan shekara akan jerin lambobi da yawa.

Babu shakka Snooki shine m. Amma ko ba ita ba tasiri a kan waɗannan batutuwa ana iya jayayya. Mutane na iya duban Snooki don sabon yanayin salon takalmin tunda ta shahara ce… amma tana da shakku cewa za ta taimaka ta rinjayi ra'ayin ku game da siyan kyamarar ku ta gaba, siyan pizza, tambayar ƙarfin makami, girke girke ko tambayar iyaye. Ba na buga Snooki… kawai ina nuna cewa Snooki ya shahara sosai, amma yana da tasirin tasiri.

Matsalar ita ce wadannan tasiri maki da jerin abubuwa ba su da tasirin gaske kwata-kwata. Lissafin Snooki azaman mai tasiri kawai ba daidai bane. Idan ina son ra'ayi kan daukar hoto, zan nema Paul D'Andrea. Pizza? Zan je wurin abokina James wanda ya mallaka Brozinni's. Yin burodi? Uwata.

Kuna samun ma'ana. Amma kuna lura da wani abu game da masu tasiri na? Ba su da shahara kuma ba su da miliyoyin mabiya ko magoya baya. An aminta dasu saboda na kulla alaqa da kowannensu akan lokaci kuma sun aminta dani. Ina ba rangwame cewa mashahuri mutane na iya zama tasiri… yalwa ne. Koyaya, Ina yin rangwame cewa don yin tasiri, dole ne mutum ya shahara. Ba haka lamarin yake ba.

A matsayin misali na kaina, Na san cewa na zama tasiri a cikin sararin fasahar talla. Na yi shawara kan samfuran sama da dala miliyan 500 na saye da saka hannun jari a cikin 'yan shekarun nan kuma na ba da babbar hanyar jagora ga kamfanoni da yawa. Wannan ya ce, Ba ni da mashahuri a sararin samaniya. Ba za ku same ni a saman 10 na jerin lambobi da yawa ba kuma ban gabatar da abubuwan da ke faruwa ba a cikin kafofin watsa labarun da tallace-tallace. Na yi imanin, idan an rubuta jerin abubuwan bisa jagorancin masana'antu da amincewa, zan ga kaina a matsayi mafi girma. Wannan ba korafi bane… kallo ne kawai.

Muna buƙatar neman hanyar da za ta fi dacewa rarrabe tsakanin tasiri da shahara, kodayake. Masu kasuwa suna buƙatar gano masu tasiri da saka hannun jari tare da masu tasiri don taimakawa raba samfuransu da ayyukansu. Koyaya, yan kasuwa dole ne su guji ɓata kuɗi a kan waɗanda sanannen sanannen ne kuma basu tasiri komai.

6 Comments

  1. 1

    Ina tsammanin muna buƙatar rukuni na uku fiye da "mashahuri" da "tasiri" wanda kawai "bayyane." Ba zan yi jayayya cewa Snooki duk sanannen abu bane (“kamar, abin sha'awa ko jin daɗi”) kamar dai yadda ake gani sosai.

    Godiya ga raba, kodayake, Doug!

  2. 2

    Douglas, kamar yadda kuka gani, mu a Little Bird munyi imanin cewa shahara tsakanin mashahurin masanan batun shine kyakkyawan wakili a cikin tasirin tasiri, ƙwarewa, da dai sauransu. Ta yaya wannan ke yi a ra'ayinku a matsayin hanya mafi kyau don auna tasiri?

    • 3

      Barka dai @marshallkirkpatrick: disqus! Little Bird tana yin irin wannan kyakkyawan aiki wajen samar da matakai daban-daban na batun da muke bayarwa wanda zamu iya gano masu tasiri. Ko da a cikin gurbi akwai haɗari a cikin kallon shahara kawai. Ina mamakin idan akwai ayyuka kamar su retweets, ƙarin raba, da dai sauransu waɗanda suke fallasa ikon mutum ya rinjayi wani ya ɗauki mataki. An ba da asusun twitter guda biyu - ɗaya tare da mabiya da yawa ɗaya kuma tare da followersan mabiya amma ƙarin retweets - Zan mai da hankali kan na biyun.

      • 4

        Douglass, na gode da rubuta wannan. Amma yanzu Na Samu tambayar abin da wannan ke nufi: “Little Bird tana yin wannan kyakkyawan aiki wajen samar da matakai daban-daban na a
        batun da aka bayar cewa za mu iya gano masu tasiri. ”

        Ni ɗan takara ne na Biran Biran tsuntsu amma ba kawai ina ganin wannan kayan aiki ne mai amfani a gare ni ba. Babu shakka na rasa wani abu kuma cewa wani abu shine abin da kuke samu a cikin wannan sharhin. Shin don Allah za a yi la'akari da zama mafi takamaiman bayani? Godiya sosai.

        • 5

          Barka dai @ google-8dffa4a27cb92d8c652480f605a5a5bb: disqus - tare da Little Bird, Ina son gaskiyar cewa aiki ɗayan ɗayan matattara ne kuma zan iya kwatanta ayyuka, sauraro, da kuma shugabannin batutuwan da ke kan gaba. Ba a samar da jerin masu tasiri nan take ba, amma yana ba ni damar yin baya da gaba da yin ƙarin nazarin abubuwan asusun.

          Gaskiya za a faɗi, kayan aikin kamar wannan ba dalili ba ne don rubuta wannan sakon. Ya kasance jerin abubuwan rashin tasirin Top Influencer na 2012 ne suka motsa ni. Ina godiya da kayan aiki kamar Klout, Appinions, da Little Bird - waɗanda ke ƙoƙarin ƙirƙirar algorithms don samar da kyakkyawan sakamako. Yana da matsala mai rikitarwa!

  3. 6

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