App: Yadda ake Gudun Gwajin Daban-daban (MVT Samfurin Girman Kalkuleta)

Tallan dijital guda biyu da hanyoyin haɓaka ƙwarewar mai amfani sune hanyoyin gwaji Binciken A / B da gwajin multivariate (MVT). Duk hanyoyin biyu suna nufin haɓaka aikin gidan yanar gizon amma sun bambanta cikin sarƙaƙƙiya da iyaka. Wannan labarin zai ayyana kowace hanya, kwatanta ƙarfi da rauni, kuma ya jagoranci aiwatar da gwaji iri-iri.

Idan kana neman yadda ake gudanar da gwajin A/B, mun buga wannan labarin da ma'aunin ƙididdiga masu mahimmanci.

Yadda Ake Gudun Gwajin A/B

Halin Duniya na Gaskiya: MVT Fiyayyen Gwajin A/B

Mu yi la'akari da a B2B kamfanin software wanda ke ba da kayan aikin sarrafa ayyukan. Kamfanin yana son inganta shafin buƙatun demo don ƙara yawan rajistar demo. Sun yanke shawarar gwada abubuwa masu zuwa:

1. kanun labarai
2. image
3. Kira zuwa Aiki (CTA) Button

Hanyar Gwajin A/B

Kamfanin ya fara gudanar da gwaje-gwajen A/B daban don kowane kashi:

Dangane da waɗannan gwaje-gwajen A/B, kamfanin zai aiwatar da nau'ikan nasara: "Haɓaka Samar da Ƙungiya da 30%” kanun labarai, hoton allo na software, da maɓallin “Nemi Demo” CTA. Haɗin tasirin zai iya haifar da haɓaka 10% a cikin sa hannun demo.

Hanyar Gwajin Multivariate

Yanzu, bari mu ga yadda gwajin multivariate zai iya haifar da sakamako daban-daban. Kamfanin ya kafa MVT tare da bambance-bambance masu zuwa:

Wannan yana haifar da haɗe-haɗe guda takwas (2 x 2 x 2). Bayan gudanar da gwajin, ga sakamakon:

analysis

MVT ya bayyana cewa haɗuwa da Haɓaka Samar da Ƙungiya da 30% (H2), hoton ƙungiyar kasuwanci (I2), da Fara Gwaji kyauta (C2) yana samar da sakamako mafi kyau, tare da wani 18% karuwa a cikin alamar demo. Wannan sakamakon ya bambanta da abin da gwajin A/B ya ba da shawara ta hanyoyi biyu masu mahimmanci:

• Hoton ƙungiyar kasuwanci yana aiki mafi kyau a hade tare da kanun labarai mai da hankali kan yawan aiki duk da rashin nasara a gwajin A/B na mutum. Wannan yana nuna tasirin hulɗa tsakanin kanun labarai da hoton da ba a ɗauka a cikin gwajin A/B ba.
• The Fara Gwaji kyauta CTA yana aiki mafi kyau a cikin wannan haɗin, kodayake ya ɓace a cikin gwajin A/B na mutum.

Haɓaka gabaɗaya (18%) yana da girma fiye da abin da za a iya tsammani daga haɗa abubuwan nasara kawai daga gwajin A/B (kusan 10%).

Bayani

Ana iya bayyana haɗin kai tsakanin abubuwa a cikin haɗin nasara kamar haka:

• The Haɓaka Samar da Ƙungiya da 30% kanun labarai ya yi alkawari mai ƙarfi, mai ƙididdigewa wanda ke jan hankalin masu yanke shawara na kasuwanci.
• Hoton ƙungiyar kasuwanci yana ƙarfafa ra'ayin inganta yawan aiki da aiki tare, yana sa wa'adin ya zama mai ma'ana kuma mai dacewa.
• The Fara Gwaji kyauta CTA yana rage shingen shigarwa idan aka kwatanta da Buƙatar Demo, ƙyale abokan ciniki masu yuwuwa su fuskanci haɓakar haɓakawa da kansu ba tare da tsara demo ba.

Wannan haɗin kai yana ba da labari mai haɗin kai yadda ya kamata: ga ingantaccen haɓaka aiki (kanun labarai) wanda zaku iya gani yana amfanar ƙungiyar ku (hoton), kuma zaku iya fara fuskantarsa ​​nan take ba tare da wani sadaukarwa ba (CTA).

Wannan yanayin yana nuna yadda gwaje-gwaje iri-iri na iya gano haɗakar abubuwa masu ƙarfi waɗanda za a iya rasa su tare da gwajin A/B kaɗai. Ta hanyar gwada waɗannan abubuwan tare, kamfanin ya gano tasirin haɗin gwiwa wanda ya samar da sakamako mafi kyau fiye da inganta kowane nau'i daban-daban. Wannan yana jaddada ƙimar MVT wajen gano yadda abubuwa daban-daban na shafi ke aiki tare don yin tasiri ga halayen mai amfani da kuma fitar da juzu'i a cikin mahallin B2B.

Cikakkar Gwajin Multivariate

Gwajin Multivariate ya fi rikitarwa fiye da gwajin A/B saboda dalilai da yawa:

• Daban-daban masu yawa: MVT yana gwada canje-canje da yawa a lokaci guda, wanda ke ƙara yawan adadin haɗuwa da yawa.
• Girman Samfura mafi girma: Saboda karuwar yawan bambance-bambance, MVT yana buƙatar girman samfurin girma don cimma mahimmancin ƙididdiga.
• Tsawon Lokaci: Gwajin MVT yawanci yana yin tsayi fiye da gwajin A/B saboda mafi girman girman samfurin da ake bukata.
• Ƙarin Tattalin Arziki: Fassarar sakamakon MVT na iya zama ƙalubale, saboda kuna buƙatar fahimtar yadda abubuwa daban-daban ke hulɗa da juna.
• Ƙarfafa albarkatu: Ƙirƙirar da sarrafa bambance-bambance masu yawa yana buƙatar ƙarin lokaci, ƙoƙari, da sau da yawa kayan aiki na musamman.

Amfanin Gwajin Multivariate

Duk da rikitarwarsa, gwajin multivariate yana ba da fa'idodi da yawa:

• Ingantaccen Ingantawa: MVT yana ba ku damar haɓaka abubuwa masu yawa na shafi lokaci guda, samar da ƙarin cikakkiyar ra'ayi na abin da ke tafiyar da aiki.
• Tasirin Mu'amala: Daya key amfanin MVT ne da ikon bayyana yadda daban-daban abubuwa aiki tare. Wannan na iya buɗe haɗin kai tsakanin abubuwan da ƙila ba za su bayyana a cikin keɓancewar gwajin A/B ba.
• Ingantacciyar Gwaji: Yayin da gwajin MVT na mutum ɗaya na iya ɗaukar lokaci mai tsawo, za su iya yuwuwar maye gurbin gwaje-gwajen A/B masu yawa, adana lokaci a cikin dogon lokaci.
• Fahimtar Mahimmanci: MVT na iya ba da ƙarin cikakkun bayanai game da abubuwan da ake so da halayen mai amfani, yana taimaka muku daidaita ƙirar ku da dabarun abun ciki.

Tsari don Gwajin Multivariate

Anan ga tsari-mataki-mataki don gudanar da gwaji iri-iri:

1. Gano Sauye-sauye: Ƙayyade abubuwan da ke shafin ku da kuke son gwadawa. Abubuwan gama gari sun haɗa da kanun labarai, hotuna, kira zuwa aiki, da shimfidawa.
2. Ƙirƙiri Bambance-bambance: Ga kowane kashi, ƙirƙirar madadin iri. Ka tuna, jimlar adadin haɗuwa zai zama samfurin adadin bambancin kowane kashi.
3. Saita Gwajin: Yi amfani da kayan aikin gwaji iri-iri don saita gwajin ku. Wannan ya ƙunshi ƙirƙirar haɗuwa daban-daban da saita ƙa'idodi don rabon zirga-zirga.
4. Ƙayyade Girman Samfura: Yi lissafin girman samfurin da ake buƙata don cimma mahimmancin ƙididdiga. Wannan zai dogara da adadin bambance-bambancen da matakin amincewa da kuke so.

Kalandar Girman Samfurin Gwajin Daban-daban

5. Guda Gwajin: Kaddamar da gwajin ku kuma ba shi damar yin aiki har sai ya kai girman samfurin da ake buƙata ko ƙayyadaddun lokaci.
6. Yi nazarin Sakamako: Yi amfani da kayan aikin gwajin ku don nazarin ayyukan haɗuwa daban-daban. Nemo duka haɗin gwiwar nasara da fahimta game da hulɗar kashi.
7. Aiwatar da maimaitawa: Aiwatar da haɗin nasara zuwa shafin ku na kai tsaye kuma yi amfani da bayanan da aka samu don sanar da gwaje-gwaje na gaba.

Kayan aikin Gwajin Multivariate

Kayan aiki da yawa na iya taimakawa tare da gwaji iri-iri:

• Adobe Target: Wani ɓangare na Adobe Experience Cloud, yana ba da gwaji mai ƙarfi da fasalulluka na keɓancewa.
• Mafi kyau: Babban dandamali na gwaji wanda ke goyan bayan ci gaba na gwaji iri-iri.
• Ba a yarda ba: Yayin da aka fi sani da shafukan saukowa, Unbounce kuma yana ba da fasalolin gwaji iri-iri.
• VWO (Mai inganta Gidan Yanar Gizon Kayayyakin gani): Yana ba da hanyar haɗin kai mai amfani don kafawa da nazarin gwaje-gwaje iri-iri.

Yayin da gwajin A/B ya fi sauƙi kuma ya fi saurin aiwatarwa, gwaje-gwaje iri-iri yana ba da cikakkiyar hanyar ingantawa. Ta hanyar fahimtar ƙarfi da iyakoki na kowace hanya, zaku iya zaɓar dabarun gwaji da suka dace don takamaiman buƙatu da albarkatun ku.

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