Yadda Ake Tsara Sabon Yanar Gizonka

shirin yanar gizo

Dukkanmu mun kasance can… rukunin yanar gizonku yana buƙatar shakatawa. Ko dai kasuwancinku ya sake canzawa, shafin ya tsufa kuma ya tsufa, ko kuma kawai ba ya canza baƙi yadda kuke buƙata shi ma. Abokan cinikinmu suna zuwa garemu don ƙara yawan jujjuyawa kuma galibi dole ne muyi baya kuma mu sake inganta dukkanin hanyoyin yanar gizon su daga yin alama zuwa abun ciki. Ta yaya za mu yi shi?

Gidan yanar gizo ya rabu cikin manyan dabaru guda 6, wanda yakamata ya zama dalla-dalla don ku san inda kuka fito kuma menene burin ku:

  1. Platform - menene fasahar da ake amfani da ita, tallatawa, dandamali, da sauransu.
  2. Matsakaici - yadda aka tsara rukunin yanar gizon ku.
  3. Content - menene bayanin da ake buƙatar gabatarwa da yadda.
  4. Masu amfani - wanda ke shiga shafin da kuma ta yaya.
  5. Features - menene fasalin da ake buƙata don sauya kwastomomi da kyau.
  6. ji - ta yaya kuke auna nasarar ku ko yankunan ci gaba.

Yanzu akwai nau'uka daban-daban a shafin da yadda ake haɗa su tare da dabarun tallan ku. Ta yaya sabon shafin zai sadu da waɗannan dabarun:

  • Brand - kamannin, ji, launuka, rubutu, zane, kalmomi, da sauransu waɗanda suke bayanin shafin.
  • Kira don Aiki - menene hanyoyi zuwa tuba kuma ta yaya mutane zasu isa wurin?
  • Landing Pages - a ina mutane zasu tuba kuma menene kimar wannan tubar? Shin akwai CRM ko Hadin kai da kai na Tallan Tallan da ake bukata?
  • Content - bayanan bayani, bayanan kamfani, ma'aikata, hotuna, gabatarwa, zane-zane, farar fata, fitowar manema labarai, rokon dimokuradiyya, yanayin masu amfani, saukarwa, shafukan yanar gizo, bidiyo, da sauransu.
  • Emel - a ina mutane suke biyan kuɗi, yaya kuke sarrafa rajista da ƙa'idodin SPAM.
  • search - dandamali, bincike mai mahimmanci, ginin shafi, shawarwarin abun ciki, da sauransu.
  • Social - snippets, sharing Buttons da kuma links to zamantakewa kasancewar ya kamata a hadedde da kuma inganta a ko'ina cikin site.

NOTE: Don ingantaccen haɗin gwiwa, yi amfani da abokin cinikinmu kayan aikin tunani don tsarawa da haɓaka matsayi da matakai don kiyaye sauƙi da tsara duk ayyukan tsakanin danna 2-3 na shiga shafin.

A cikin kowane ɗayan waɗannan dabarun, menene cikakkun bayanai

  • Me shafin keyi a halin yanzu wanda kuke buƙatarsa ci gaba da yi?
  • Menene shafin yanar gizo na yanzu baya yin wannan sabon shafin dole ne ya yi?
  • Menene shafin yanar gizon yanzu baya yin hakan zai kasance naji dadin yi akan sabon shafin?

Tare da kowane ɗayan waɗannan dabarun, ci gaba labarun mai amfani ga kowane mai amfani da yadda yake hulɗa da shafin. Rarraba su cikin dole dole ne kuma suyi kyau. Labarin mai amfani shine cikakken bayanin yadda mai amfani yake hulɗa kuma za'a iya amfani dashi don gwajin karɓa. Ga misali:

Mai amfani zai iya shiga tare da sunan mai amfani da kalmar wucewa, yi rajista don rukunin yanar gizon, kuma ya dawo da kalmar sirri idan ba a sani ba. Rijistar yana buƙatar sunan mai amfani, cikakken suna, adireshin imel da kalmar sirri mai ƙarfi (haɗuwa da ƙaramin ƙarami, babban almara, lambobi da alamu). Dole ne a haɗa da tabbacin imel don tabbatar da ingantaccen adireshin imel. Ya kamata mai amfani ya iya canza kalmar shigarsu a kowane lokaci ba tare da tallafi ba.

Yanzu muna shiga cikin tsaka mai wuya… kuna da cikakkun bayanai game da rukunin yanar gizonku, yadda masu amfani suke mu'amala da shi, da kuma bukatun sabon shafin da abubuwan da yake so. Ingantaccen haɓaka shi ne maɓalli - fifita fasali da labaran mai amfani don ku san abin da ya kamata a fara yi ta hanyar abin da ke da kyau a same shi. Fara tunani game da buri da albarkatu don saita tsammanin akan abin da kuke buƙata da lokacin da kuke buƙatarsa ​​ta hanyar.

  • kaya shafin don shafuka. Sau da yawa, muna amfani da abin gogewa don sauƙaƙa wannan.
  • Tare da kowane ɗayan shafukan, bayyana wane irin shafi template za a buƙaci don nuna shafin da kyau.
  • Ci gaba bangon waya don ƙayyade shimfidar shafi da kewayawa.
  • Idan shafi ya ƙidaya zai ragu (galibi ana bada shawara), a ina zaku sake turawa shafukan da ke akwai don kar ku katse masu amfani da bincike? Taswira duk shafuka na yanzu da sabbin wurare.
  • Ci gaba da abun ciki hijirarsa shirya don shigar da dukkan shafuka masu gudana cikin sabbin shimfidar shafi ta hanyar sabon CMS. Wannan na iya zama mai wahalar gaske… yana buƙatar mai koyon aiki don kwafa da liƙa. Ko kuma yana iya zama rikitaccen tsarin tattara bayanai wanda aka rubuta don shigo da bayanan.
  • Gina matrix na users, sassan, samun dama da izini ta shafi da aiwatarwa. Raba cikin buƙatar buƙata da kyau don samun.

Gina shirinku

  • Kowane abu na aiki dole ne ya sami wanda (ke da alhaki), menene (ana yin shi dalla-dalla), yadda (na zaɓi), lokacin da (aka kiyasta ranar kammalawa), dogaro (idan dole ne a fara yin wani aiki a farko), da fifiko (yana da kyau a sami , so a yi).
  • Sanar da masu amfani da samun yarjejeniyarsu kan ayyuka da lokutan aiki.
  • Kasance mai sassauci tare da albarkatun sakandare, wuraren aiki, da sake ba da fifiko.
  • Samun babban manajan aikin da ke bibiyar abubuwa, sabuntawa da rahotanni a kowace rana.
  • Gina buffers tsakanin nazarin abokin ciniki da kwanakin kammalawar ku tare da lokaci mai yawa don yin gyare-gyare ko gyare-gyare. Idan an gabatar da sababbin abubuwa (ikon faɗakarwa), tabbatar abokin ciniki ya fahimci yadda za'a iya yin aiki da lokaci da kuma ƙarin ƙarin kuɗi da za'a iya samu.
  • Nuna tare da abokin harka a cikin yanayin tsawaitawa da tafiya ta ciki labarun mai amfani don karba.
  • Haɗa analytics a ko'ina cikin rukunin yanar gizon don bibiyar abin da ya faru, gudanar da kamfen da auna sauyawa.
  • Da zarar an karɓa, sanya shafin yanar gizo kai tsaye, tura tsohuwar hanyar zirga-zirga zuwa sabo. Yi rijistar shafin tare da Webmaster.
  • Aauki hoto na martaba kuma analytics. Aara bayanin kula a cikin Nazarin ranar da aka inganta shafin.

Kashe shirin ka! Da zarar an shirya shafin

  1. Ajiyayyen rukunin yanar gizo na yanzu, rumbun adana bayanai da duk wata kadara da ake buƙata.
  2. Ayyade a shirin gaggawa don lokacin da abubuwa suka tafi ba daidai ba (kuma zasuyi).
  3. jadawalin kwanan wata / lokaci 'tafi kai tsaye' don rukunin yanar gizo inda masu amfani basu da tasiri sosai.
  4. Tabbatar da cewa manyan ma'aikata suna sanar idan akwai taga inda shafin bazai samu ba - gami da abokan ciniki.
  5. Shin tsarin sadarwa a wurin don tabbatar da kowa yana samun dama ta waya ko taɗi.
  6. Sanya sabon shafin m.
  7. gwajin labarun mai amfani kuma.

Kaddamar da shafin ba shine karshen ba. Yanzu dole ne ku lura da matsayi, masanin gidan yanar gizo da analytics don tabbatar da cewa shafin yana aiwatarwa kamar yadda kuka tsara. Yi rahoton kowane mako 2 don makonni 6 zuwa 8 tare da ci gaba. Yi shiri kuma sabunta ayyukan daidai. Sa'a!

2 Comments

  1. 1

    Babban rashin tsari na tsara shafin waje! Kowane ɗayan waɗannan yankuna tabbas suna ba da damar ƙarin tattaunawa.
    Wannan zai zama mai kyau ga jerin s.

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