Yadda ake Inganta Prestashop don SEOara SEO da Sauye-sauye

eCommerce

Gudanar da kasuwanci ta hanyar shagon yanar gizo sananne ne a wannan zamanin tare da shagunan yanar gizo marasa adadi suna mamaye Intanet. Prestashop fasaha ce ta gama gari bayan yawancin irin waɗannan rukunin yanar gizon.

Prestashop shine tushen e-commerce na buɗe tushen e-commerce. Kusan kusan gidajen yanar gizo 250,000 (kusan 0.5%) a duk duniya suna amfani da Prestashop. Kasancewa sanannen fasaha, Prestashop yana ba da hanyoyi da yawa wanda za a iya inganta rukunin yanar gizo ta amfani da Prestashop don haɓaka matsayi mafi girma a cikin binciken kwayoyin (SEO) da kuma samun ƙarin juyowa.

Manufar kowane e-commerce site shine don jawo hankalin zirga-zirga da samun ƙarin tallace-tallace. Ana iya cika wannan ta hanyar inganta shafin don SEO.

Anan ga wasu hanyoyi da za'a iya yin SEO don shafin yanar gizon Prestashop:

  • Inganta Shafin Farko - Shafin gidanku kamar filin cinikinku ne akan layi. Don haka, ba kawai yana da ban sha'awa ba amma kuma dole ne ya kasance mafi girma a cikin sakamakon bincike. Don yin haka, ya kamata ku haɗa da abun ciki da mahimman kalmarku mafi mahimmanci tare da zane-zane a kan shafin yanar gizonku. Abubuwan da ke cikin shafin gida da babban kayan ku dole ne su canza sau da yawa saboda a lokacin injin binciken ba zai iya tantance abin da yake da mahimmanci a gare ku ba. Hakanan, shafin gida dole ne ya zama mai sauri don lodawa, babu kuskure, kuma samar da ƙwarewar bincike mai daɗi.
  • Ayyade kalmominku - Yana da mahimmanci ku ƙayyade kalmominku kuma ku gwada ayyukansu ta amfani da kayan aikin Ads na Google wanda yanzu wani ɓangare ne na mai tsara maballin. Kuna iya nemo binciken duniya da na gida na wata-wata, dacewa, da gasa ta manyan kalmomin. Kalmomin tare da matsakaiciyar gasa da bincike sune mafi kyawun candidatesan takara don kalmominku. Wani kayan aikin da yakamata a bincika shine Semrush kodayake kayan aikin biyan kudi ne.
  • Hanyoyin waje - Samun hanyoyin haɗi daga wasu shafuka zuwa rukunin yanar gizon ku shima dabara ce ta SEO gama gari. Kuna iya tuntuɓar masu rubutun ra'ayin yanar gizo da latsa shafukan saki. Masu rubutun ra'ayin yanar gizo na iya yarda suyi rubutu game da samfuran ku kuma samar da hanyar haɗi zuwa rukunin yanar gizon ku. Wannan ba zai taimaka kawai wajen gina hanyoyin waje ba amma kuma zai kara yiwuwar rukunin yanar gizonku na jawo zirga-zirga daga wadannan hanyoyin. Haka nan za ku iya buga fitowar jaridu a shafuka daban-daban wanda kuma kyakkyawan tushe ne na jawo zirga-zirga zuwa shafinku. Wata hanyar samun hanyoyin haɗin waje ita ce rubuta saƙon baƙi. Kuna iya samun sanarwa zuwa ga rukunin yanar gizonku a cikin waɗannan labaran. Wata hanyar ita ce bincika shafukan yanar gizo waɗanda suka ambaci rukunin yanar gizonku ba tare da samar da hanyar haɗi ba. Kuna iya tambayar su su haɗa hanyar haɗi zuwa rukunin yanar gizonku.
  • Cika duk bayanan samfurin da ake buƙata - Cika dukkan fannoni da ake buƙata kamar kwatancen samfur, rukuni, da masana'antun tare da asalin abun ciki. Wannan yana da mahimmanci daga ra'ayi na SEO. Hakanan, koyaushe yakamata ku bada bayanai don masu zuwa - taken meta, kwatancen meta, da alamun meta a cikin zanen bayanan kayan. Har ila yau dole ne ku samar da URL mai dacewa.
  • Ciki har da zaɓin raba jama'a - Samun maɓallan rabawa na yanar gizo shine zai taimaka. Lokacin da mutane suka raba abubuwanka tare da abokansu, hakan yana kara damar jan hankalin su zuwa shafin ka. Wannan hanyar, zaku iya samun sababbin abokan ciniki zuwa gidan yanar gizon ku.
  • Haɗa taswirar shafin yanar gizo da mutummutumi.txt - Tsarin Gidan yanar gizon Google yana taimaka maka gina taswirar shafin yanar gizon ka kuma sabunta shi. Fayil ne na XML wanda ya lissafa duk samfuran shafuka da shafuka. Ana amfani da taswirar gidan yanar gizo wajen yin nuni akan shafukan don haka yana da mahimmanci daga ra'ayi na SEO. Robots.txt Fayil ne da aka kirkira ta atomatik a cikin Prestashop kuma ya sanar da masu binciken injin bincike da gizo-gizo wanda waɗancan sassan shafin na Prestashop ba za su yi ishara ba. Yana da taimako wajen adana bandwidth da albarkatun uwar garke.
  • Samun kalandar abun ciki da labarai tare da kalmomin shiga - Idan rukunin yanar gizonku yana da samfuran kowane irin yanayi, to zaku iya buga labarai akan waɗancan ranaku tare da wasu shafuka da ke nuna wannan shafin. Kuna iya rubuta labarai gami da mahimman kalmomin da suka dace da lokacin. Koyaya, mutum bazaiyi ƙoƙarin cusa kalmomin da yawa a cikin labarin daya ba saboda wannan na iya rikitar da injin binciken.
  • Yanar gizo mai sauri - Shafin ecommerce mai jinkiri na iya rage darajar juyawa, tallace-tallace da martabar injin bincike. Don haka, yana da mahimmanci cewa yanar gizo lodi da sauri. Wasu shawarwari masu mahimmanci don samun gidan yanar gizon saurin sauri sune:
    • Matsa, haɗawa, da kuma ɓoyewa yana taimakawa ɗaukar shafin da sauri. Alamar damfara tana sanya CSS da lambar JavaScript wacce za'a hade sannan aka ajiye ta.
    • Hotuna marasa kyau na iya rage yanar gizon saboda haka yana da mahimmanci a inganta hotunan don saurin adana yanar gizo.
    • Ya kamata ku cire duk matakan da ba'a so kamar yadda suke rage yanar gizon gaba ɗaya. Za a iya sanin matakan bazuwar aiki tare da taimakon lalata bayanan aiki daga rukunin Prestashop.
    • Amfani da CDN (hanyar sadarwar abun ciki) zai taimaka wajan loda gidan yanar gizon cikin sauri koda akan wuraren da suke nesa mai nisa daga uwar garken talla.
    • Tsarin caching na Prestashop ko waɗanda aka samar da aikace-aikacen ɓangare na uku kamar XCache, APC, ko Memcached ana iya amfani dasu don saurin shafin yanar gizon.
    • Theimar cache tambayar da aka ba da shawara ga MySQL shine 512 MB. Ya kamata ku gyara ƙimar idan ba ta yin aiki sosai.
    • Prestashop yana ba da ginannen injin don inganta samfuran da ake kira Smarty. Ana iya daidaita shi don ingantaccen aiki.
  • Yi amfani da Schema.org - Alamar tsari yana taimakawa inganta rukunin yanar gizo ta hanyar ƙirƙirar tsari na tsara bayanan alama wanda kuma ake kira da ɗan ƙaramin snippet. Duk manyan injunan bincike suna tallafawa. Alamar “itemtypepe” na taimakawa wajen rarrabewa ko wani abu shafin yanar gizo ne, kantin yanar gizo ne ko kuma wasu. Yana taimakawa samar da mahallin zuwa wasu shafuka masu rikitarwa.
  • Amfani da Google Analytics da Google Search Console - Amfani da Google Analytics da Google Search Console za a iya haɗa su a cikin gidan yanar gizon ta hanyar sanya lamba a kan gidan yanar gizon da baƙi ba za su iya gani ba. Google Analytics yana ba da bayani mai amfani game da zirga-zirgar gidan yanar gizo yayin Console na Google Search yana taimakawa gano sau nawa shafin yanar gizo yake cikin sakamakon bincike da danna-ta hanyar bayanai
  • Kawar da shafuka biyu - Baƙon abu ba ne don ɗakunan shafuka biyu su haifar da Prestashop. Suna da URL iri ɗaya tare da sigogi daban-daban. Ana iya kaucewa wannan ta hanyar samun shafi ɗaya ko aiki a kan Prestashop core don taken daban, bayanin meta, da URL na kowane shafi.
  • Yi amfani da sauyawa yayin ƙaura - Idan kayi ƙaura zuwa Prestashop daga wani gidan yanar gizon zaka iya amfani da madaidaiciyar turawa ta 301 don sanar da Google game da sabon URL. Hakanan zaka iya amfani da kayan aikin samar da turawa.
  • Ana cire lafazin URL - Prestashop 1.5 na iya ƙirƙirar URL tare da lafazin Mutanen Espanya wanda kwaro ne kuma yana buƙatar gyarawa.
  • Cire ID - Prestashop yana mai da hankali akan haɗa ID tare da samfuran, rukuni, mai ƙera kaya, mai ba da kaya, da kuma shafi wanda ke zama cikas ga SEO. Don haka, ana iya cire waɗannan ID ɗin ta canza ainihin ko siyan ƙirar don cire ID ɗin.

Final Zamantakewa

Kari akan haka, Prestashop shima yana samar da tsarin SEO wanda zai iya zama mai matukar amfani wajen sarrafa duk manyan ayyukan SEO. Manufar kowane kasuwanci shine samun kuɗin shiga kuma hakan yana yiwuwa ne kawai ta hanyar samun matsayi mai kyau a cikin sakamakon injin binciken. Prestashop yana ba da hanyoyi masu sauƙi waɗanda SEO za a iya aiwatar da su wanda ya zama zaɓi na bayyane don kasuwancin e-e.

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