Yadda Ake auna Ingancin Hulda da Jama'a Ta Yanar Gizo

yadda ake auna alakar jama'a ta yanar gizo

Ka'idoji sune mabuɗin don auna tasirin kowane bangare na tallan ku na kan layi, gami da alaƙar jama'a. Da ke ƙasa akwai matakai biyu na masana'antu a cikin masana'antu, AMEC da PRSA). Da kaina, na yi imanin cewa kwararrun PR suma sun kasance suna yin amfani da ma'aunin bincike na al'ada, suna haɗuwa da yanayin rayuwa da zamantakewar rayuwa ɗaya rabon murya game da masu fafatawa.

Ka'idojin Auna Hulda da Jama'a na Barcelona

An kafa ka'idojin Barcelona ne a shekarar 2010 a taron kolin Turai karo na 2 kan aunawa, wanda AMEC, Internationalungiyar forasashen Duniya don Aunawa da ofimar Sadarwa.

  • Mahimmancin saiti da aunawa
  • Auna sakamakon sakamako akan fifikon abubuwan auna
  • Tasiri kan sakamakon kasuwanci na iya kuma ya kamata a auna shi inda zai yiwu
  • Ma'aunin Media yana buƙatar adadi da inganci
  • Adadin darajar tallan ba ƙimar alaƙar jama'a bane
  • Kafofin watsa labarun na iya kuma ya kamata a auna su
  • Bayyanar da gaskiya da sake bugawa sune fifikon zuwa auna sauti

Relationsungiyar Hulɗa da Jama'a ta Standardwararrun Americawararrun Amurka (PRSA)

  1. Ƙasashen - yana auna adadin mutanen da suka yi mu'amala da abu (ta hanyar abubuwan so, tsokaci, rabawa, ra'ayoyi, da sauransu)
  2. Tasiri - yana auna yadda mutane da yawa zasu kalli abu
  3. Items - yana auna kowane abun ciki wanda asali ya bayyana azaman dijital dijital
  4. ambaci - auna abubuwa nawa suke nuni da alama, ƙungiya, samfur, da sauransu
  5. kai - yana auna yawan mutane da zasu iya kallon abu

Batun aunawa shine muhawara mai gudana tsakanin masana'antu da ilimi, kuma shine babban jigo a ciki Shirin Jagora na Hulda Da Jama'a na Jami'ar George Washington manhaja. Duk da yake jagororin da aka bayyana ta sanannun hukumomi suna ba da babban tsari don gano ABIN da za a auna, masana'antar har yanzu ba ta kafa tsayayyen mizani don YADDA muke fassara da ƙididdigar waɗannan ma'aunai don sanin sakamako da ROI ba. Themeaya daga cikin jigogi ya fito fili, duk da haka: ma'auni yana ƙara tsaftacewa, kuma shigarwar masu sauraro da amsa suna ɗaukar nauyi mafi nauyi.

Yadda ake auna Ingantaccen PR akan layi

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