Hanyoyi 10 Don Nemo Cikakkun Masu Tasiri Don Alamar ku

Yadda Ake Nemo Masu Tasiri

A matsayinka na kasuwanci, kun san cewa tallan tallan tallan wani muhimmin sashi ne na dabarun tallan ku. Bayan haka, 92% na masu amfani sun amince da kafofin watsa labaru da aka samu fiye da kowane nau'i na talla, kuma tallace-tallace masu tasiri na iya sadar da yawa 11 x mafi girma ROI fiye da na gargajiya siffofin dijital marketing.

Amma tare da zaɓuɓɓuka da yawa a can, yana iya zama da wahala a gano yadda ake samun ingantattun masu tasiri don alamar ku.

Anan akwai shawarwari 10 don taimaka muku nemo mafi kyawun masu tasiri ga samfuran ku:

  1. Ƙayyade Masu Sauraron Nufin ku - Mataki na farko don gano cikakken mai tasiri shine ayyana masu sauraron ku. Wane rukunin shekaru suke? Wane buri suke da shi? Wadanne matsaloli suke kokarin magancewa?

Haɓaka aƙalla masu tasiri guda uku personas zai taimaka muku niyya masu tasiri mafi kyau. Misali, zaku iya fito da bayanan bayanan masu tasiri daban-daban guda uku kuma ku kwatanta su cikin ƴan kalmomi. Na gaba, zaku iya fara nemo masu tasiri waɗanda suka yi kama da waɗannan mutane. Wataƙila ba su zama ainihin wasa ba, amma za su ba da jagora mai kyau kan irin baiwar da za ta iya zama mafi dacewa.  

Amra Beganovich, wanda ya kafa Amra & Elma

  1. Yi amfani da Platform Tallan Tasiri – Akwai adadin dandamali na tallata tasiri daga can wanda zai iya taimaka maka samun masu tasiri waɗanda suka dace da masu sauraron ku. Wasu daga cikin shahararrun waɗanda suka haɗa da Mai tsada, BuzzSumo, Da kuma Samun haske.

Za mu yi watsi da ambaton hakan Douglas Karr, wanda ya kafa Martech Zone, An jera a matsayin #9 mafi tasiri ƙwararrun Tallan Dijital akan layi ta BuzzSumo! Taya murna, Douglas!

Manyan Masu Tasirin Tallan Dijital 100 A cewar BuzzSumo

  1. Bincika Social Media - Wata babbar hanya don nemo masu tasiri shine bincika dandamali na kafofin watsa labarun kamar Twitter, Instagram, da YouTube. Neman kalmomi kawai masu alaƙa da masana'antar ku ko samfuranku na iya ba ku kyakkyawan mafari.
  2. Duba Hashtags - Hashtags babbar hanya ce don gano sabbin masu tasiri. Nemo hashtags masu dacewa akan dandamali na kafofin watsa labarun ko amfani da a dandalin bincike na hashtag don gano wanda ke amfani da su.

Neman hashtags yawanci zai haifar da wasu mafi yawan masu tasiri. Masu tasiri na alkuki suna da amfani musamman lokacin ƙoƙarin haɗi tare da takamaiman adadin alƙaluma ko abokan ciniki na gida. 

Angie, Wanda ya kafa shecanblog.com

  1. Kalli Wanene Masu Gasa Ku Ke Aiki Da - Ɗaya daga cikin mafi kyawun hanyoyin don nemo sabbin masu tasiri shine ganin waɗanda masu fafatawa ke aiki da su. Dubi asusun su na kafofin watsa labarun don ganin ko an sanya su a cikin kowane rubutu. Wannan zai iya ba ku kyakkyawan ra'ayi na sauran masu tasiri a cikin masana'antar ku.
  2. Google Yana - Idan har yanzu kuna fuskantar matsalar neman masu tasiri, gwada sharuɗɗan Googling kamar manyan ___ masu tasiri or mafi kyawun masu tasiri ____. Wannan zai iya taimaka muku nemo lissafin masu tasiri waɗanda zaku iya ƙara bincike.
  3. Duba Shafukan Samfura - Akwai rukunin rukunin yanar gizo masu yawa waɗanda zasu iya taimakawa wajen gano masu tasiri. Neman masana'antar ku kawai ko samfurin ku akan Google na iya nuna gidan yanar gizon alamar da kuma haɗin gwiwar masu tasiri na Instagram na baya-bayan nan. 

Yawancin kamfanoni galibi suna nuna haɗin gwiwar masu tasiri na baya a cikin wani nau'i na grid na kafofin watsa labarun a kasan shafinsu na gida ko ma a gindin su. Waɗannan posts ɗin da suka gabata suna da sauƙin bincika kuma suna iya zama abin tunani mai sauri don haɗin gwiwar masu tasiri na kwanan nan. 

Berina Karich, Manajan Kasuwanci a Babban Hukumar Tallace-tallacen Tasiri

  1. Halartar Abubuwan Masana'antu - Idan kuna neman haɗi tare da masu tasiri a cikin mutum, la'akari da halartar abubuwan masana'antu. Wannan babbar dama ce don saduwa da sababbin mutane da gina dangantaka.
  2. Haɗa kan LinkedIn - LinkedIn babban dandamali ne don haɗawa da sauran ƙwararru a cikin masana'antar ku, gami da masu tasiri. Gwada shiga ƙungiyoyi masu dacewa da shiga cikin tattaunawa don farawa.
  3. Kai Kai tsaye – Da zarar kun gano wasu masu tasiri, ku tuntuɓe su kai tsaye. Ana iya yin hakan ta hanyar sadarwar zamantakewa, imel, ko ma kiran waya.

Rike waɗannan shawarwarin a zuciya yayin da kuke fara binciken ku don ingantattun masu tasiri don alamar ku. Tare da ɗan ƙoƙari, tabbas za ku sami ƙwararrun ƙwararrun ƙwararrun waɗanda za su iya taimakawa zirga-zirga, shahara, da tallace-tallace don alamar ku. 

ƙwaƙƙwafi: Martech Zone sabunta wannan labarin tare da wasu hanyoyin haɗin gwiwa don abokan hulɗarsu.

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