Yadda ake Kirkirar Snapchat Ad

tallan snapchat

A cikin 'yan shekarun da suka gabata, Snapchat ya karu da bin sa sama da miliyan 100 a duk duniya tare da kallon bidiyo sama da biliyan 10 kowace rana. Tare da irin wannan adadi mai yawa na mabiya a kan wannan manhaja a kullum, abin mamaki ne cewa kamfanoni da masu tallata suna tururuwa zuwa Snapchat don tallata zuwa kasuwannin da suke niyya.

Millennials a halin yanzu suna wakiltar kashi 70% na duk masu amfani a kan Snapchat Tare da yan kasuwa suna kashe 500% akan dubban shekaru fiye da sauran duka, ba za'a musanta tasirin da suke samu ba. Abun takaici, har yanzu kamfanoni suna kokarin tallatawa zuwa shekaru masu zuwa kamar yadda sukayi wa tsofaffin al'ummomi; duk da haka, kamar kowane ƙarni, millennials suna da takamaiman buƙatu da buƙatun da yan kasuwa ke buƙatar fahimta don cin nasara a cikin kamfen ɗin su.

Shafukan sada zumunta irin su Facebook da Instagram sun kasance suna amfani da babbar hanyar amfani da su don yin kira ga masu neman tallata shekaru yanzu. Kodayake Snapchat ya ɗan ɗan jinkirta a gaban tallan, amma mashahurin ƙa'idodin yanzu yana bawa kowa damar daga manyan kamfanoni zuwa kasuwancin cikin gida don yin talla akan dandalin su.

Tallace -tallacen Snapchat Snap

Akwai hanyoyi guda uku na farko waɗanda alamomi zasu iya amfani da Snapchat don isa ga abokan ciniki masu zuwa: Snap Ads, Sponsored Geofilters, da Sponsored Lenses. Tsakanin waɗannan zaɓuɓɓukan uku, kamfanoni suna da freedomancin kirkirar kirki game da yadda suke son sanya matsayin su bisa tushen mai nema.

Zaɓin Talla 1: Sauke Ads

Tallace-tallacen Snap sune na dakika 10, ana saka tsalle-tsalle a tsakanin labaran Snap. Snapchatters na iya yin lilo yayin kallon tallan don ƙarin bidiyo ko labarin don samun ƙarin ilimi. Samun damar shine kun taɓa ganin waɗannan tallace-tallacen akan lokacin aikin labarinku, amma yaya kuke ƙirƙirar ɗaya?

Ga manyan kamfanoni, Snapchat ya tanadi wannan zaɓin talla na musamman ga waɗanda suke da manyan zaɓuɓɓukan kashe talla. Snapchat yana da ƙungiyar Abokan hulɗa da zaku iya tuntuɓar su ta imel a Abokin Abokin Ciniki@snapchat.com.

Option na Talla 2: Tallafin Geofilters

Snapchat Taimakawa Geofilter

Geofilters da aka tallafawa sune allon swipe wanda zaku iya sanyawa akan Snap dangane da wurin ku. Wannan fasalin ma'amala yana ba Snapchatters dama don nuna wa mabiyansu inda suke da abin da suke yi. Bisa lafazin Bayanin ciki na Snapchat, Guofilter na Asusun tallafawa na singleasa guda ɗaya yawanci ya kai 40% zuwa 60% na Snapchatters na yau da kullun a Amurka. A sakamakon wannan babban isa da tasiri, Snapchat ya zama zaɓi na musamman na talla ga manyan kamfanoni.

Koyaya, Geofilters ba'a iyakance ga manyan kamfanoni ba. Saboda waɗannan tallace-tallace suna da ɗan sauƙin ƙirƙirawa, sun zama sananne a tsakanin ƙananan kamfanoni da daidaikun mutane.Ko kuna gudanar da kamfen ɗin talla na ƙasa ko kuma kawai shirya bakuncin bikin maulidi na ban mamaki don aboki, Sponsored Geofilters hanya ce mai kyau don haɗi tare da duniya .

Ingirƙirar tallafin Geofilter

  1. Design - Lokacin fara zayyano geofilter dinka ta yanar gizo, zaka ci karo da zabi biyu. Zaka iya zaɓar "Yi Amfani da naka", wanda zaka ƙirƙiri naka zane daga ɓoye ta hanyar amfani da Photoshop ko Shafin mai ba da hoto wanda aka samar ta hanyar Snapchat. Ko kuma, za ku iya “Createirƙirar Layi” kuma zaɓi daga zaɓuɓɓukan tacewa gwargwadon lokacin (watau ranar haihuwa, bukukuwa, bukukuwan aure da sauransu). Ba tare da la'akari da zaɓin da ka zaɓa ba, ka tabbata ka karanta Musulunci Shawarwari don bayanai dalla-dalla kan tsarin lokaci, dokoki, da bukatun girman hoto!
  2. map - A cikin matakin zana taswira, za'a umarce ka da ka zabi iya adadin lokacin da matatar ka zata kasance .. A ka'ida, Snapchat baya bada damar masu tacewa su kasance sama da kwanaki 30. Yayin matakin zana taswira, za ku zaɓi yanki da wurin da za ku sami geofilter ɗinku. Kawai saita “shinge” akan taswirar don ganin nawa geofilter ɗinku zai biya gwargwadon radius ɗinsa.
  3. Purchase - Bayan zanawa da taswirar geofilter ɗin ku, zaku gabatar dashi don dubawa. Snapchat yawanci zai ba da amsa tsakanin ranar kasuwanci ɗaya. Bayan yarda, siyan Geofilter ɗinku akan gidan yanar gizon Snapchat kuma jira shi ya rayu!

Option na Talla 3: Lissafin Talla

Snapchat Geofilter Ad

Zaɓin talla na Snapchat na uku waɗanda alamun zasu iya amfani dashi shine Lens na tallafawa. Gilashin tabarau alama ce ta fitowar fuska a kan Snapchat wanda ke ba da damar ƙirƙirar fasaha a saman fuskar mai amfani. Wadannan ruwan tabarau suna canzawa kullun kuma suna bazuwar da gangan kamar yadda Snapchat yake so.

Yayinda yawancin waɗannan ruwan tabarau aka ƙirƙira su ta Snapchat, kamfanoni na iya ƙirƙirar da siyan ruwan tabarau don dalilan talla. Koyaya, saboda ruwan tabarau masu ɗaukar nauyi suna da tsada sosai don saya, yawanci muna ganin ruwan tabarau don manyan samfuran kamar Gatorade ko Taco Bell.

Kodayake yana iya zama wauta don kashe $ 450K - $ 750K a rana a kan kamfen na Snapchat, manyan kamfanoni sun tabbatar da cewa saka hannun jari a cikin tabarau mai tallafi yana da fa'ida sosai. Gatorade ta "Super Bowl Nasara Lense," an buga shi sama da sau miliyan 60, yana alfahari da ra'ayoyi miliyan 165! A sakamakon haka, Gatorade ya ga haɓakar 8% cikin niyyar sayan.

Dangane da waɗannan lambobin, ya bayyana a sarari cewa damar Lens na tallata abin ban mamaki ne. Saboda babban farashin farashin da ke tattare da su, Snapchat ya iyakance ruwan tabarau na tallafi zuwa manyan samfu tare da manyan kasafin kuɗi. Koyaya, idan kuna da $ 450K- $ 750K kwance kuma kuna son yin Lense na tallafawa, tuntuɓi kowane ɗayan Abokan talla na Snapchat ko yi musu email a Abokin Abokin Ciniki@snapchat.com. Abokan kawancen zasu taimaka muku a kowane mataki na dabarun yakin neman zabe wanda zai samar da shawarwarin kirkira da kuma amsa duk tambayoyin da kuke da su ..

Tare da babban tushen mai amfani da zabin talla na kirkire-kirkire, Snapchat ya tabbatar da kasancewa dandamali mai matukar amfani ga kamfanoni na kowane nau'I da girma don mu'amala da masu sauraronsu. Idan kuna shirin wani abu ko jujjuya wani sabon samfuri, kuyi la'akari da ɗayan zaɓuɓɓukan da aka ambata kuma ku fara ganin juyowa tayi sama!

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